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A Study of the Role of Copublication in Agricultural Technology Transfer

Victoria L. Cabanilla, Thomas R. Hargrove

International Journal for Development Technology (London), volume 3, issue 4 (1985), pp. 279-293

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Communication Skills for Rural Development

Ian MacDonald, David Hearle

London: Evans Brothers (1984), vii, 119 pp.

"To overcome the many problems inherent in rural development in tropical countries, most governments and aid agencies have put in the field teams of extension workers as 'Change Agents' who train and advise the local people to help themselves. This book is a practical companion for the Change Agent ... more

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Media - Technology - Development: The Role of Media Adapted by Developing Countries

Peter Herrmann, Rainer Kabel (eds.)

Berlin: R.Sperber, Dialogus Mundi (1979), 145 pp.

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Diffusion of Mass Media Messages Among Brazilian Farmers

I. A. Schneider, J. H. Fett

Journalism Quarterly, volume 55, issue 3 (1978), pp. 494-500

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The Role of Broadcasting in Rural Communication

Josef Eschenbach

Bonn: Friedrich-Ebert-Stiftung (FES) (1977), 148 pp.

"The title of this book raises expectations that are hardly fulfilled. One wonders again and again which target group the author had in mind when writing his work: it seems too impractical for practitioners and too unsound for theorists. For example, many of the names and authors cited lack bibliogr ... aphical information, which is also missing from the summarised bibliography (e.g. Levin, Hruschka). Important works that would appeal to practitioners in particular, such as Ralph Milton's Broadcasting Handbook (cf. CS 2:1969,182), are completely absent, not to mention books on fundamental considerations such as the works of Paulo Freire. The use of the so-called mass media in the development process is not as simple and unproblematic as the author suggests in his introduction. Broadcasting is hardly the miracle cure that people would like to make it out to be, and especially in the case of the frequently cited German projects of this kind, some questions must be asked about the consideration of existing indigenous, cultural, social and communicative values, which must also be taken into account when introducing modern means of communication. For example, is the role of the "change agent" really so important or is two-way communication not much more decisive for the development process (page 39 ff)? Some questions need to be asked. One has the impression that the whole book is too "German", which is probably also due to the fact that some passages have obviously been translated from German into English. Perhaps some of the unevenness is also due to the fact that various radio stations were asked to contribute to the book (e.g. Deutsche Welle, Südfunk, Canadian Broadcasting Corporation). Some aid organisations would be happy if the ACPO (- Sutatenza) radio school in Colombia could finance itself "mostly from advertising" (Page 56). But why are there no bibliographical references here either, such as to Musto's work (Berlin 1968) or to publications on such experiments in other continents (e.g. Neurath for India)? Bibliographical references to the Indonesian model by Salmon Padmanagara (page 87) would be welcome, as they are to many others. Maletzke's clear contribution (from page 105) on the evaluation of projects is a pleasant surprise. Some would have liked this section to be more detailed and the entire book to have some of its clarity." (translation from a review by Franz Josef Eilers in: Communicatio Socialis, vol. 12, 1979, nr. 1, pages 83-84) more

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Readings in Development Communication

Juan F. Jamias (ed.)

Los Baños: University of the Philippines (1977), 145 pp.

¿Extensión o comunicación? La concientización en el medio rural

Paulo Freire

México, DF et al.: Siglo Veintiuno Editores (1973), 109 pp.

"El autor pretende, con este estudio, intentar un análisis global del trabajo del agrónomo, llamado erróneamente "extensionista", como educador; pretende resaltar su indiscutible e importante tarea, junto a los campesinos (y con ellos), la cual no está correctamente comprendida en el concepto de ... more

Massenkommunikation und Bewusstseinsbildung der Inder: Möglichkeiten und Grenzen am Beispiel des indischen Radio Rural Forums

Rosario Gomez

Münster: Westfälische Wilhelms-Universität, Doctoral Thesis (1973), 357 pp.

Report on the FAO / Asian Broadcasting Union Farm Broadcasting and Rural Television Seminar. Tokyo, 4-17 October 1966

Rome: FAO (1967), 104 pp.

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Pourquoi et comment fabriquer un journal dans un pays sans presse et sans téléphone

R. Burgy

Cahiers de l'I.I.P. (Zürich), volume 16, issue 2 (1967), pp. 6-8

"Commentaires d'une réalisation de l'Assistance Technique suisse au Rwanda, la création du « Coopérateur » bimensuel tiré à 15.000 exemplaires à l'initiative d'une coopérative de distribution et de commercialisation des produits agricoles." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use ... more

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Informe sobre el estudio de los medios de comunicación utilizados en la introducción del cultivo de pastos en el altiplano boliviano

María Guarnizo

Bogotá: IICA-CIRA (1966), 77 pp.

Le rôle de l'information dans le développement économique et social

J. P. Ruttimann

Interstages (Bruxelles), issue 3,6 (1966), pp. 1-3

"L’auteur de cet article, en citant des exemples, met le doigt sur l'importance de l'information pour la diffusion de méthodes nouvelles de développement agricole en Afrique." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. ... more

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Television in Agriculture: A Bibliography 1946-1965

Bruce R. Crouch

Journal of Broadcasting, volume 10, issue 4 (1966), pp. 357-369

"This bibliography is intended to help those who are interested in the use of television in all branches of agriculture — The references are largely drawn from American sources (United States) — This bibliography covers various types of documents: documents, articles, papers, theses, memoirs, of ... more

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Report on the FAO Far East Farm Broadcasting Seminar, New Delhi, India, 22 January - 23 February, 1964

Rome: FAO (1964), 104 pp.

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Le service de l'animation rurale à Madagascar

R. Loreto

In: Rapports et procès-verbaux du IIIe Congrès International sur l'utilisation des moyens audio-visuels pour l'instruction et l'enseignement professionnel en Afrique

Milano: Cidaeca e Mifed (1964), pp. 117-124

"Commentaires sur l'action du Commissariat Général à l'animation rurale et au service civique née en 1963 par le gouvernement malgache — L'animation rurale intensive non seulement comme moyen de lutte contre l'analphabétisation et d'organisation du service civique mais également comme entrep ... more