"El 83,1% de las personas de 11 a más años a nivel nacional rural escuchan radio por lo menos una vez a la semana y lo hacen principalmente a través de emisoras locales de FM y AM, alcanzando estas emisoras al 69,6% de la población rural con 12 horas en promedio de escucha semanal, este mayor al
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cance es debido a las emisoras de centros poblados urbanos que llegan a los caseríos rurales. Las emisoras de transmisión nacional alcanzan al 38.2% de la población rural con 9 horas de escucha semanal." (Página 2)
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"Este libro muestra los resultados de una investigación cuyo objetivo fue explorar la producción académica sobre Consumos Culturales en la Argentina en el período 2000-2012. Con el fin de poder delimitar el alcance del estudio, en un primer momento se definieron las dimensiones que esta indagaci
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ón atendería, teniendo en cuenta que los consumos culturales generalmente abarcan prácticas, o conjunto de prácticas, numerosas y diversas. Se decidió seguir el camino de la definición convencional. Es decir, se contemplaron aquellas publicaciones que tratan los fenómenos estudiados bajo el paraguas de esa expresión e investigaciones reconocidas tradicionalmente en el país que son comentadas tanto en el marco referencial como en otros s de esta obra. En este sentido, los textos analizados sustentan argumentos, o son producto de investigaciones, que examinan la asistencia a cines, teatros, festivales y fiestas populares, las audiencias y los públicos de radio y televisión, la lectura de prensa gráfica y de libros de circulación masiva y el uso y la apropiación de tecnologías de la información y la comunicación (TIC). Si bien pueden existir referencias a investigaciones o estudios que incluyan prácticas diferentes, las citadas son las que aparecen más recurrentemente estudiadas en las publicaciones que pueden enmarcarse como estudios dirigidos a registrar prácticas y hábitos vinculados a los consumos de bienes culturales en el país en la última década." (Introducción, página 15)
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"With the liberalisation of the airwaves and the rising use of mobile phones since the 2000s, call- and text-in shows have become popular and lively features on broadcast media in Eastern Africa. Amidst expanding possibilities for listeners to speak and contribute to live radio broadcasts, new ways
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of imagining the position of the audience emerge. The audience is not simply comprised of passive listeners of publicly broadcast information, but actively engaged in contributing and reacting to what is aired. Yet the nature and political potential of the ‘audience-public’ is not straightforward. Interactive radio and TV shows are not just introducing specific audience members into the discussion, but who they are, what they represent, their influence and contribution to the space are uncertain. As audience members engage, those who manage and shape the broadcast must imagine, interpret and respond. Each participant in the discussion –whether listening, or involved in the station – producing, hosting, etc. – must come to terms with the nature of the interaction, Who is engaged? How should they respond? What are their reasons for being engaged and how might the introduction of this indeterminate audience-public relate to their intentions? Given the plurality of subjectivities, information, roles and intentions of those involved, the audience and why it matters can be imagined in multiple and competing ways. This paper interrogates how different actors involved in the radio broadcast imagine and respond to audience participation, and how these imaginaries become politically significant. This paper draws predominantly on interview and observation data on the perspectives of station hosts, guests and frequent callers of selected media houses and interactive broadcast shows in Zambia and Kenya. It examines the dynamic, plural and conflicting ways in which the audience is being reconstructed as an active ‘public’. In so doing, it shows the centrality of the imagined audience in the construction of the broadcast as a ‘public’, specifically how the indeterminate audience becomes the basis for competing imaginaries about power, authority and belonging. The political significance of the ‘audience-public’, it is argued, lies in the very fact that multiple and competing imaginaries are at play, which are invested in by actors pursuing diverse ends and thereby create tangible political effects." (Abstract)
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"The survey indicates that radio remains the most widely accessed broadcast platform in Sierra Leone. In all, eight out of 10 (81%) Sierra Leoneans have access to radio, and 47% listen to it daily. Radio listenership is fractured, however, with no single station able to reach a national audience. Ar
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ound 50 radio stations are currently broadcasting, with many of these having limited, local broadcast reach. This is reflected in patterns of listenership, with different stations popular in different parts of the country. Overall in the country, no station reaches more than one-third of adult Sierra Leoneans. Reaching a national audience through radio, therefore, requires working with a large number of broadcast partners. In contrast to radio access, just under half of Sierra Leoneans (45%) can access TV or DVD content and 13% can access newspapers. Access to mobile phones is high, now achieving a similar reach to radio: 83% of people report having access to a mobile phone. There is significant potential for leveraging this reach and the opportunity offered by 2G and 3G mobile phone platforms as a means of distributing media content to audiences. More than half of mobile phone owners (52%) have a basic feature phone."
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"This paper draws on the contrast between community media and the nature of its communities in Africa that are not participatory but use participatory media. The general contention is that participatory media in Africa preside over non-participatory communities. The paper uses data collected at one
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Ugandan community media to prove that the limitations between community media and ‘the community’ require over half a century to solve. The immediate solution should be to rethink the idea of community, pay more attention not just to the nature of which media can develop which community as if it (community) was a homogeneous entity but also the idea of which community has the ability to host which media. The paper concludes by suggesting a redefinition of media to include non-media forms that show more potential in enhancing participation for all than community media." (Abstract)
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"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern
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et. Nada menos que 97% dos entrevistados afirmaram ver TV, um hábito que une praticamente todos os brasileiros, com independência de gênero, idade, renda, nível educacional ou localização geográfica. A internet e o rádio são meios de comunicação também muito presentes na vida das pessoas, ainda que em menor grau: 61% têm o costume de ouvir rádio e 47% têm o hábito de acessar a internet. Já a leitura de jornais e revistas impressos é menos frequente e alcança, respectivamente, 25% e 15% dos entrevistados." (Pág. 7)
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"The purpose of the survey was to understand the listenership and value of Radio Bakdaw, the information needs of the community and sources people would use to address specific information needs." (Page 1)
"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos
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t widely spoken language with 61% claiming to speak it well. This was followed by Wolof (47%), Fula (36%) and English (17%). Radio is by far the most used medium. 97% were radio listeners, 53% had listened to radio on the day before the survey interview and 88% during the previous week. 88% have a working radio at home. Radio listening is something that most listeners do with someone else rather than on their own. Despite widespread knowledge of Mandinka, most people prefer to hear radio programmes in their own language. The radio station with both the highest national Share and Reach is GRTS Banjul with a 39% Share and 69% weekly Reach. The radio audience has a very broad demographic profile, matching the Gambian population profile very well. However, women listen less often than men. TV is the next most important medium. 83% were TV viewers, 23% had watched TV on the day before the survey interview and 56% during the previous week. 40% have a working TV set at home." (Executive summary)
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"Este libro propone un recorrido histórico y, al mismo tiempo, actual de la radio ecuatoriana, que va desde sus inicios en 1926, cuando hubo algunos experimentos de emisión de señales sonoras en varias provincias de Ecuador, hasta la radiodifusión por Internet. En ese itinerario, Hernán Yaguana
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y Washington Delgado presentan una caracterización de las emisoras experimentales y comerciales, un registro del desarrollo de los contenidos radiales en distintos formatos, una visión de la radio ecuatoriana desde sus consumidores en Quito y Guayaquil, y las tendencias de la radio digital en Ecuador. También, ambos autores incluyen los nombres de personas e instituciones que han sido parte de los principales acontecimientos radiales del país." (Contratapa)
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"Neue Mediengesetze und Technologien verändern das Radio in Westafrika. Tilo Grätz analysiert diesen Wandel am Beispiel der Aneignung von Radiotechnologien in Benin. Er zeigt: Die Prozesse vollziehen sich im Wechselspiel von Produzenten, Hörern und technischen Möglichkeiten unter dem Einfluss me
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dien-politischer Institutionen. Es entwickeln sich lokale Radio-Kulturen, die sich in typischen Themen, Sendeformaten und Nutzungspraxen des Radios im Alltag manifestieren. Die erfolgreichsten Programme sind interaktiv und ermöglichen Diskussionen zu sozialen, politischen, aber auch persönlichen Problemen." (Klappentext)
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"This article attempts to highlight a new perspective on African audiences’ engagement with global media and point to new postulates in audience research. It briefly reviews key reception theories, ranging from the effects tradition to active audience paradigm and encoding-decoding model. It then
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offers a case study on Northern Nigerians’ interactions with international media, particularly the BBC World Service, to unveil the patterns and consequences of such interactions. The mainly Muslim Northern Nigerians were found to be high consumers of western media products, especially the BBC’s, but with high level of selectivity. Although they regard BBC as the most credible broadcaster that aids their understanding of international affairs and influences their everyday lives, they still see it as a western ideological instrument that portrays the West positively and depicts the Islamic world and Africa negatively. The findings reveal patterns and particularities of postcolonial audiences’ consumption of transnational media that suggest new theoretical postulates in reception research. They indicate the audiences’ tendency to exhibit a phenomenon of ‘selective believability’ in their interactions with international media. They also highlight the mediating roles of religion, culture, ideology and other extra-communication factors in such interactions, and identify the dynamics of credibility and believability. Credibility appears to be a necessary but not sufficient condition for believability in audiences’ consumption of dissonant messages." (Abstract)
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"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languag
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es while the vast majority of people who can speak and understand Classical/Simple Arabic and/or English live in Juba. The rural-urban divide in South Sudan is crosscut further by significant differences with respect to age and gender; males and younger generations are much more likely to speak Arabic and/or English while also having greater levels of education and literacy. Radio remains the most accessible source of information for the vast majority of people in South Sudan, though once again males and younger generations have greater access to radio as well as to other technology-based sources of information. Computers and televisions remain largely insignificant to South Sudanese; nearly half of all respondents did not have immediate access to media devices or technologies of any kind. Despite the popularity of radio as an information source, just over half of South Sudanese are non-listeners, largely because they do not own or have access to a radio. Since lack of access/ownership applies to an even greater extent with respect to other technological devices (i.e., mobile phone, television, or computer/Internet), many people get their information by relying solely on their personal social networks and via face-to-face communication." (Pages vi-vii)
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