"With regard to professional role orientations, South African journalists found it most important to report things as they are (92.5%), to educate the audience (86.8%), and to let people express their views (84.6%). The relevance of these roles was fairly undisputed among the interviewed journalists
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as the relatively low standard deviations indicate. A majority of journalists in South Africa found it important to provide analysis of current affairs, to promote tolerance and cultural diversity, to tell stories about the world and to be detached observers. In this process, the majority of the journalists supported the idea of watchdog-journalism, namely to monitor and scrutinize political leaders, as well as to monitor and scrutinize business. In a world awash in media entertainment, less than half of the journalists (43.6%) thought providing entertainment and relaxation were part of their work. On the whole, the impression was gained that the journalists took their work seriously, however they did not think that they should support government policy (9.6%) or convey a positive image of political leadership (9.0%). On the other hand, only less than a third (29.6%) thought they should motivate people to participate in political activity, and less than 20 percent thought that they should set the political agenda (17.4%) or be an adversary of government (13.3%)." (Journalistic roles, page 2)
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"There were three roles the Moldovan journalists felt closer: report things as they are, be a detached observer, and provide analysis of current affairs. According to the lowest standard deviation scores, these roles were top priority for most of the journalists. On the opposite site, the respondent
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s were almost entirely detached from the role to convey a positive image of political leadership. Moreover, Moldovan journalists downgraded such roles as set the political agenda, be an adversary of the government and support government policy. On the other hand, a great majority of respondents considered public education role dominant in their work, compared with the roles linked to economic and entertainment functions of mass media. Educate the audience, promote tolerance and cultural diversity and advocate for social change far exceeded such roles as provide the kind of news that attracts the largest audience or provide entertainment and relaxation." (Journalistic roles, page 2)
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"Bhutanese journalists view their professional roles in very similar ways to Western journalists. The reason for this can partly be found in Bhutan’s effort to orientate its media on the media of Western democracies and therefore emphasize the “detached watchdog” role. “Report things as they
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are” (79.8%), “Be a detached observer” (73.3%) and “Provide analysis of current affairs” (73.0%) rank very highly amongst Bhutanese journalists. The “detached watchdog” role, however, is interspersed with a keen awareness of having to involve Bhutan’s population in the new form of democracy. “Let people express their views” (76.7%), “Educate the audience” (73.0%), “Provide information people need to make political decisions” (72.2%) and “Motivate people to participate in political activity” (66.7%) rank almost as highly as being a an information provider." (Journalistic roles, page 2)
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"With regards to professional roles, Indonesian journalists found it most important to report things as they are, educate their audience, promote tolerance and cultural diversity, let people express their opinions and advocate for social change. Interviewed journalists also found it very important t
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o provide the kind of news that attracts large audiences and support national development; the latter role seems to be similar among journalists based on the low standard deviation. Indonesian journalists reported that the role of supporting national development is still very important. In addition, Indonesian journalists found it important to provide analysis of current affairs, provide news that helps people to make political decisions, be a detached observer, motivate people to participate in political activity and monitor and scrutinize political leaders. Nevertheless, only 10.5 percent found that it is acceptable to be an adversary to the government or to set a political agenda." (Journalistic roles, page 2)
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"Journalists in Croatia primarily see their roles in the classical (western) "watchdog" function of providing analysis of current affairs, monitoring and scrutinizing political leaders, and business. These values are followed by public-forum roles of the media through letting people express their vi
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ews and provide information people need for making political decision. Several of the values that reach high means (4.0 and higher) might be related to the (relatively) recent democratization and the view that the media should assist in this change. This particularly relates to the belief that journalists should advocate social change, motivate people to participate in political activity, and support national development. A large number of respondents (between close to 50% to almost 70%) think that it is somewhat important that journalists influence public opinion, set the political agenda, and provide orientation and direction in daily life to their audiences. As we go down the list with the least supported statements and shares of supporters, the homogeneity of the answers also decreases, while the most highly placed values having smaller standard deviations. The minority of journalists thinks that their work entails a support of government policy or to convey a positive image of political leadership (12 and 13.2 %, respectively), and a similarly small number thinks they should take an adversarial role to the government." (Journalistic roles, pages 1-2)
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"When it comes to professional role orientation, Latvian journalists are almost unanimous that journalists should report things as they are and act as detached observers. Interviewed journalists also found it important to provide analysis of current affairs, to educate the audience, to let people ex
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press theirs views, to tell stories about the world as well as to advocate for social change. All these professional roles, except the necessity to tell stories about the world (s=1.22) and to let people express their views (s=1.08), showed relatively low standard deviations, suggesting that journalists agree on their importance. Similar consensus among the respondents showed over the little importance of supporting official government policies and conveying a positive image of political leaders." (Journalistic roles, page 2)
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"It is fairly informative how journalists view their roles in the Kenyan society. Kenyan journalists found it most important to report things the way they are, to educate the audience and to promote tolerance and diversity. The relevance of these roles was fairly undisputed among the interviewed jou
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rnalists as the relatively low standard deviations (s=.75, s=.77, and s=.88 respectively) indicate. It is particularly noteworthy the notion of reporting things as they are and promoting tolerance. About a decade ago, the Kenyan media was perceived to have contributed to the spate of political violence that engulfed the country. The media has strenuously struggled to shed off that perception. Further, journalists tend to see themselves as objective and therefore it is little surprising that straight reporting scored highly on the list. Other roles with a standard deviation score less than s=1.0 included letting people express their views (81.1%, s=.89) and telling stories about the world (78.9%, s=.98). Providing analysis of current affairs was considered an important role by 81.7 percent of the respondents. The other roles, in their order of percentage scores and possibly relative importance, are indicated in Table 1 below. It is instructive what Kenyan journalists considered less important roles: conveying a positive image of political leadership (31.8%) and being an adversary of the government (36.1%). Nearly all roles related to politics are at the bottom of the table. This is a unique finding, as Kenyan media is often accused of being overly political. The headlines and lead stories are often all about politics. It is noteworthy that journalism in Kenya can sometimes be fairly adversarial in relation to the government. Given the promulgation of a new constitution nearly seven years ago, with clauses protective of media freedom, there is often a boldness in Kenyan media which is unique compared to the experiences of neighboring countries.
Roles supportive of a development agenda scored somewhere in the middle of the table. This is an important and surprising perception as well. Kenya is a developing country and it would have been natural to expect that development was a default role for the media. But development-related responses scored 78.8 percent and 69.2 percent respectively. While this is still a high score, it is not among the top considerations of the media." (Journalistic roles, pages 3-4)
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"In terms of professional role orientations, Filipino journalists found it most important to report things as they are, educate the audience, and advocate for social change. Most journalists were in strong agreement in the importance of these roles, as reflected by the relatively low standard deviat
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ions. In contrast, there were significant disagreements in the roles that were ranked the least important: providing entertainment and relaxation, being an adversary of the government, supporting government policy, and conveying a positive image of political leadership. A majority of journalists in the Philippines also found it important to promote tolerance and cultural diversity, let people express their views, monitor and scrutinize political leaders, provide information people need to make political decisions, and provide analysis of current affairs." (Journalistic roles, pages 1-2)
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"The top six roles, all with means above 4.5 and standard deviations below 1, for Botswana journalists, were a mix of those aligned with a liberal press (e.g., report things as they are) and those relevant to development journalism (e.g., support national development). “Report things as they are
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(mean=4.80) and “Educate the audience” (mean=4.70) were the top two roles for these journalists (see Table 1) with 96.2 percent and 94.1 percent of the journalists respectively saying that they considered these roles “extremely” or “very” important. The least important roles, both with means below the midpoint of three, were “Be an adversary of government” (mean=2.62) and “Convey a positive image of political leadership” (mean=2.40); these journalists did not want to take a seriously adversarial stance with government but neither did they want to convey a positive image of political leaders." (Journalistic roles, page 1)
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"Four “classic” roles: to report things as they are, to be a detached observer, to educate the audience and provide news that attracts the largest audience are fairly unanimously seen as the most important among Estonian journalists, as the relatively low standard deviations suggest. Especially
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‘educating audience’ is historically rooted role in Estonian journalism. Estonian journalists clearly distance themselves from the political power: very few of them would support government policy or are ready to convey a positive image of political leadership. At the same time only a minority of Estonian journalists perceive themselves as adversaries of the government.
Estonian journalists seem not to have any consensus concerning the roles that in one or another way guide people: provide information people need to make political decisions, motivate people to participate in political activity, support national development and set the political agenda. They also have different views on providing entertainment and relaxation and monitoring and scrutinizing political leaders. Generally, Estonian journalists tend to perceive their role as a critical but neutral observer who tries to serve as many people as possible, accepting also the right of people to express their views. Traditionally they see themselves as educators of the public. They have different views on the activist type of roles." (Journalistic roles, page 2)
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"The differences between the most and least important roles according to Czech journalists are very big. While almost 100 percent of journalists viewed their role to “report things as they are” as very or even the most important, only 1.4 percent of interviewed journalists perceived “support o
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f government policy” to be very important. The second most important perceived journalistic role to “be a detached observer” falls in accordance with the liberal Western tradition of journalism implemented in the Czech Republic after the Velvet Revolution as the normative ideal. Still, there was quite a strong tendency to educate the audience among the sampled Czech journalists. On the other hand, journalists did not consider it important to be an adversary of the government or to motivate others to participate in political activity. In general, we can say that Czech journalists convey a normative view of media as a place where non-distorted events are presented and information necessary for political decisions as well as for everyday life management can be exchanged." (Journalistic roles, page 2)
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"With regard to professional role orientations, Ecuadorian journalists found it most important to provide analysis of current affairs, to report things as they are, to let people express their views, to educate the audience, to promote tolerance and cultural diversity, and to support national develo
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pment (see Table 1). These results point to a hybridization of “classic” and “neutral” standard roles from Western journalism and other types of journalism more “engaged” with and “didactic” towards the citizen and government. Likewise, journalists attribute little importance to being a detached observer, to supporting government policy, to providing entertainment and relaxation, to conveying a positive image of political leadership, and to being an adversary of the government. However, there was not a particularly strong consensus among the respondents, as the high standard deviations indicate. These results highlight that although we could speak of a passive role of journalists in Ecuador, the civic role exercised by them and the neglect of roles associated with market orientation and power distance are clearly present." (Journalistic roles, page 2)
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"With regards to professional role orientations, journalists in Qatar found it most important to influence public opinion, to advocate for social change, to support national development, to report things as they naturally are, to be a detached observer and to support government policy. About half of
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journalists in Qatar found it important to promote a positive image of political leadership, to provide the kind of news that attracts the largest audience, and to provide entertainment and relaxation. On the other hand, the following traits were only supported by a minority of respondents: monitor and scrutinize political leaders, monitor and scrutinize business, and acting as adversary of the government." (Journalistic roles, page 2)
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"In their professional role orientations, Sierra Leonean journalists found it most important to educate the audience, let people express their views, report things as they are, support national development and advocate for social change. The respondents believe it is not their job to convey a positi
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ve image of political leadership, support government policy, and neither do they want to be an adversary of the government as shown in Table 1. Even though the journalists do not believe so much that they should be responsible to set the political agenda, they supported the role of providing the information people need to make political decisions. For many of the journalists in Sierra Leone it is important to promote tolerance and cultural diversity, provide orientation for daily life, tell stories of the world, provide the kind of news that attracts the largest audience and monitor and scrutinize political leaders." (Journalistic roles, page 2)
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"With regards to professional role orientations, Chinese journalists found it most important to report things as they are, to provide analysis of current affairs, to support national development, to provide advice, orientation and direction for daily life, and to be a detached observer. The relevanc
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e of these “classic” roles such as “to report things as they are” and “to provide analysis of current affairs” was fairly undisputed among the interviewed journalists as the relatively low standard deviations indicate. Likewise, there was a strong consensus among the respondents over the importance of supporting national development. Still, a majority of journalists in China found it important to provide the kind of news that attracts the largest audience, to let people express their views, to influence public opinion, and to support government policy. The most disputative role is to be an adversary of the government (s=1.32), which is also the least supportive role. Another highly disputative role is to convey a positive image of political leadership (s=1.16). Except for the roles of supporting national development and supporting government policy, other politically more assertive roles were not widely supported, such as setting the political agenda, motivating people to participate in political activity, and monitoring and scrutinizing political leaders." (Journalistic roles, pages 1-2)
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"With regards to professional role orientations, Ethiopian journalists found it most important to support national development, promote tolerance and cultural diversity, provide analysis of current affairs, and educate the audience. The relevance of these roles was fairly undisputed among the interv
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iewed journalists as the relatively low standard deviations indicate. The least valued role among the interviewed journalists was to be an adversary of the government (20.2% saying “extremely” or “very important”). On the same note, around half of the respondents found it important to support government policy and convey a positive image of the political leadership. However, these and similar roles triggered relatively high standard deviations, indicating that the journalist population is split on politically inclined roles orientations." (Journalistic roles, page 2)
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"Journalists in Serbia seriously believe in their role to inform, interpret, educate and advocate for social change. Nearly all of them, with very little divergence, say the main role of journalism is to report things as they are, followed by providing analysis, promoting tolerance and diversity, ed
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ucating the audience, letting people express their views, advocating for social change, influencing public opinion, supporting national development and telling stories about the world. Around two thirds point to aspects of the watchdog-role as important in their work: monitoring and scrutinizing political leaders and businesses and providing information people need to make political decisions, as well as being a detached observer. Slightly more than half of the interviewed journalists believe it is their job to provide advice for daily life, and there is a relative agreement among them about this. Less popular journalistic roles of setting the political agenda and motivating people to take part in political activity enjoy support of 43.1 and 37.5 percent respectively, with a higher divergence of opinions. Similarly, the disagreement is relatively high over prioritizing entertainment and relaxation, or being an adversary of the government, each upheld by one third of respondents. Supporting government’s policy and conveying a positive image of political leadership are the two least popular journalistic roles (8.9 and 12.6 percent respectively), and journalists tend to agree about this." (Journalistic roles, pages 1-2)
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"Romanian journalists said that objectivity is the most important attribute of their work. They strongly believe that their job is to report events exactly the way they happened, without any external or internal intervention. The low standard deviations in these cases indicate that there is a high l
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evel of agreement (at least declarative agreement) on the most important roles of the Romanian journalists. In addition, Romanian journalists think they have a duty to serve their public. As shown in Table 1, they believe their role is to educate the audience and provide an analysis of the current problems. However, the standard deviation shows that there is not a high level of agreement on the main roles of the journalists. For the majority of the Romanian journalists it is essential to assume a social role in the community. They consider it important to promote tolerance and cultural diversity, to let people express their views, to support national development and to advocate for social change. The percentage of those who assume the role of watch dogs for the politicians is smaller; only half of the Romanian journalists questioned in this particular study believe it is important to monitor and scrutinize political leaders." (Journalistic roles, page 2)
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"With regards to professional role orientations, Sudanese journalists found it most important to support national development, to be a detached observer, to advocate for social change, and to influence public opinion. The relevance of these roles was fairly undisputed among the interviewed journalis
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ts as the relatively low standard deviations indicate. At the same time, respondents turned out to be less keen on acting as an adversary of the government, supporting government policy, and conveying a positive image of political leadership. However, standard deviations point to a great deal of disagreement among journalists with regards to these aspects of journalistic roles. Still, a majority of journalists in Sudan found it important to let people express their views, to report things as they are, to provide analysis of current affairs, to provide the kind of news that attracts the largest audience, to provide advice, orientation and direction for daily life, to provide information people need to make political decisions, and to monitor and scrutinize political leaders and business. Overall, Sudanese journalists’ look fairly similar to their counterparts in other parts of the world, while at the same time, they also subscribe to some of the basic elements of development journalism." (Journalistic roles, page 1)
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"Respondents believed that their primary role was to monitor and scrutinize political leaders, followed closely by reporting facts as they are. Yet only half found either of these to be ‘extremely’ or ‘very important’. They were also keen that everyday people should be allowed to express the
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ir views through the national media, and that the media should broaden the readers’ horizons. To promote tolerance and cultural diversity was an important journalistic role as well, concomitant with Singapore’s conscious and consistent effort to foster harmony among the diverse races and religions that constitute the population. At the bottom end of the table, respondents did not see that providing advice for daily life, entertainment and relaxation was a significant journalistic role. These are, perhaps, values more associated with lifestyle magazines, and this may reflect a division of labor in the minds of the newsworkers." (Journalistic roles, page 1)
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