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Journals
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How Mission-Driven News Sites Are Betting on Reader Revenue in Latin America: News Outlets in Colombia, Brazil and Mexico Share What They’ve Learned from Building Their Membership Models in the Midst of a Pandemic
Oxford: Reuters Institute for the Study of Journalism (2021)
"For digital-first news outlets in Latin America, lessons learned from reader-funding experiments are being transformed into highly tailored membership programmes that offer a chance at a more sustainable future. Independent, mission-driven or subject-specific news sites, in particular, are leading
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How to Build a Successful Subscription News Business: Lessons from Britain and Spain
Oxford: Reuters Institute for the Study of Journalism (2020), 79 pp.
"The paper explores what news companies with reader revenue models are doing through structured interviews with 26 media executives from 15 news organisations. Some of these outlets run digital subscriptions. Others have reader revenue models with a less transactional value proposition. Most of them
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Accepting the Digital Challenge: Business Models and Audience Participation in Online Native Media
Journal: Media, volume 1, issue 1 (2020), pp. 78-91
"The aim of this proposal is to present the evolution of the digital native media in Spain in order to compare their current situation with European success stories. For that purpose, we have conducted a comparative case study between three highlighted Spanish digital native news outlets and three f
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Consumo y pago de noticias digitales: Oportunidades y desafíos del modelo de suscripción en América Latina
Luminate Foundation; Provokers (2020), 62 pp.
"Durante la pandemia de COVID-19, el 57% de los lectores de medios digitales en Argentina, Brazil, Colombia y Mexico ha aumentado su consumo de noticias. El 90% de los consumidores está accediendo a las noticias digitales por lo menos dos veces a la semana y el 78% por lo menos una vez al día. Las
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Ländervergleich Onlinemedienförderung: Ergänzungsbericht. Bericht zuhanden des Bundesamts für Kommunikation
Freiburg (CH): Universität Freiburg, Schweiz, Departement für Kommunikationswissenschaft und Medienforschung (DCM) (2020), 67 pp.
"Direkte Förderung: In Dänemark, Italien, Kanada, Luxemburg, Norwegen und Schweden existiert eine direkte Produktionsförderung für textbasierten Onlinejournalismus, in Finnland zumindest eine für Publikationen in Minderheitensprachen, in Frankreich für Lokalmedien. Eine wirklich konvergente di
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Money for nothing and content for free? Paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Baden-Baden: Nomos (2020), 209 pp.
"Die vorliegende Studie stellt Nutzerinnen und Nutzer in den Mittelpunkt. Sie fragt sowohl nach den Gründen für fehlende Zahlungsbereitschaft als auch danach, warum und wofür gezahlt wird. Auch wenn die Grundtendenz einer stark ausgeprägten Gratismentalität gegenüber digitaljournalistischen In
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The Independence of the News Media: Francophone Research on Media, Economics and Politics
Cham: Palgrave Macmillan (2020), xvii, 320 pp.
"This book explores the different ways Francophone research on news media has faced the challenges of dependence and independence from three complementary perspectives. The first is economics - how can sustainable business models be developed and to what extent can crowdfunding help to maintain the
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From Start to Success: A Handbook for Digital Media Entrepreneurs
Key Guides
Bonn: Deutsche Welle DW Akademie (2020), 83 pp.
"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups
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Digital News Report 2020
Oxford: Reuters Institute for the Study of Journalism (2020), 111 pp.
"The bulk of this report is based on data collected by a survey of more than 80,000 people in 40 markets and reflects media usage in January/February just before the coronavirus hit many of these countries. But the key trends that we document here, including changes in how people access news, low tr
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Digital News Report 2019
Oxford: Reuters Institute for the Study of Journalism (2019), 153 pp.
"Despite the efforts of the news industry, we find only a small increase in the numbers paying for any online news – whether by subscription, membership, or donation. Growth is limited to a handful of countries mainly in the Nordic region (Norway 34%, Sweden 27%) while the number paying in the US
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Rebooting Journalism: How Media Startups Overcame the Business Model Crisis. What Can We Learn from Eldiario.es and Mediapart?
Oxford: Reuters Institute for the Study of Journalism (2019), 78 pp.
"This research is based on the belief that there is no journalism crisis, but a business model one. So, learning from successful experiences that innovate in the business is the first step towards building a healthier media landscape in other countries. During this paper I will focus specially in tw
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Fighting for Survival: Media Startups in the Global South
Deep Insights
New York: Columbia University, School of International and Public Affairs (SIPA) (2019), 180 pp.
"Three years after writing the report Publishing for Peanuts, in which we surveyed 35 media startups mostly from the Global South, we decided to go back and see how the outlets had fared. Our area of interest in 2015 was small-to-medium size independent media outlets with a track record of consisten
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Digital Monetization for Publishers: New Ways to Capture Consumer Revenue
Associated Press (AP) (2018), 20 pp.
"Newspapers have come a long way since youngsters hawked the latest edition on street corners or metal boxes collected coins from anonymous visitors sucked in by a juicy headline. Today’s publishers need to be much more savvy about distribution, getting their arms around who their customers are, w
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Launching a Paywall: What You and Your Team Need to Know
Key Guides
New York; Prague: Media Development Investment Fund (MDIF) (2018), 39 pp.
How Media Companies Use Data to Sign Up Digital Subscribers (and Keep Them)
Oxford: Reuters Institute for the Study of Journalism (2018), 36 pp.
"Journalist fellow Michael Leitner takes a deep dive into media organisations who already use data to efficiently acquire, engage and furthermore keep subscribers. Do we need automated paywalls, and what data do we need to use to keep readers interested? Key Insights: Dynamic paywalls are no silver
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Case Studies on Paywall Implementation: Gazeta Wyborzca and Malaysiakini
New York; Prague: Media Development Investment Fund (MDIF) (2018), 27 pp.
"When Wyborcza.pl was launched back in 2008, besides its quality, one of the best things about it was that its content was freely accessible. Once the paywall was up in 2012, the publisher had to find a way to present this content differently. According to Bregula, this was the most important task w
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Investigative Journalism in Africa: An Exploratory Study of Non-Profit Investigative Journalism Organizations in Africa
Oxford: Reuters Institute for the Study of Journalism (2018), 99 pp.
"This exploratory study [.] argues that in a continent where traditional media organizations are increasingly failing to hold power to account, not-for-profit organizations are leading by example, setting the agenda and constantly scrutinizing those in power. This study further looks at the motivati
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Media Startups in Lebanon
Deutsche Welle DW Akademie; Maharat Foundation (2018), 30 pp.
"There are 372 online media websites registered with the National Media Council; some are non-operational, while others use very basic design and graphics. They are also similar to existing media companies in terms of adopting a traditional economic, administrative and editorial model. In fact, ther
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