"The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority o
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f research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena." (Publisher description)
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"This study examines whether changes in the media, political, and civic landscapes give leading non-governmental organizations (NGOs) increased news access. Using longitudinal content analysis (1990-2010) of a purposive sample of US news outlets, it compares the prevalence, prominence, and story loc
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ation of news articles citing leading human rights NGOs to human rights coverage more generally. In all outlets, NGO prevalence rises over time; media-savvy NGOs drive much of the growth. By contrast, prominence decreases, as do the number of NGO-driven stories. In all outlets, NGOs typically appear in stories already in the media spotlight; as sources, they appear after the statements of government officials. Finally, the news outlets most receptive to NGOs are those that commit the fewest resources to international news coverage. Overall, findings suggest that while NGO news access has indeed increased over time, such access continues to be shaped by established patterns of news construction." (Abstract)
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"This report examines the uses of digital media among non-governmental organizations (NGOs) working with migrants and refugees primarily in Europe. Based on interviews with leaders at over 20 NGOs, this report documents how organizations are thinking about digital and media literacies for combating
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xenophobia. NGOs are strategically leveraging various storytelling techniques to build effective communication campaigns that identify and respond to discriminatory messages and racist sentiments prevalent in public discourse. This report highlights seven key strategies for digital storytelling that is current practice as well as a five-part framework of emergent practice. The report concludes with a series of recommendations for the management of digital media programs and projects." (Abstract)
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"Wie kann ich das Internet zum Spendensammeln nutzen? Wie binde ich meine Unterstützer auch virtuell an mich? Wie vermeide ich durch den Einsatz von Facebook & Co. teure Postmailings? Dutzende dieser Fragen erreichen die Mitarbeiter von betterplace.org jeden Tag. Daher haben wir uns entschieden, da
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s erste Online-Fundraising-Handbuch herauszugeben, um unser Wissen für alle verfügbar zu machen. Wir duzen dich in diesem Buch übrigens, denn wir möchten dir unser Wissen direkt und persönlich vermitteln. Wir, das sind viele Mitarbeiter von betterplace.org, aber auch zahllose Experten aus NPOs, Internet-Firmen und Agenturen. Gemeinsam geben wir unser geballtes Wissen aus Tausenden (Spenden-)Kampagnen, Social Media Posts und Newslettern an dich weiter. Deshalb ist dies keine betterplace.org-Werbebroschüre, sondern die Sammlung unserer Erfahrungen aus der ganzen Bandbreite des Online-Fundraisings – unabhängig von genutzten Plattformen, Dienstleistern und Technologie. Damit dieses Buch für dich den größtmöglichen Mehrwert bietet – egal, ob du gerade mit dem Online-Fundraising beginnst oder schon erste Erfahrungen gemacht hast – führen wir dich anhand des Spenderloyalitätszyklus hindurch (mehr auf Seite 9). Das bedeutet, dass du der idealtypischen Reise eines Spenders folgst: vom ersten Kontakt zu deiner NPO über das Abonnieren des Newsletters hin zur ersten Spende. Am Ende des Buches findest du eine passende Checkliste, mit der du die konkreten Schritte nachverfolgen und „abarbeiten“ kannst – dein Weg zu einem erfolgreichen Online-Fundraiser." (Vorwort, Seite 6-7)
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"Every photography subject deserves to be treated as an autonomous human being, capable of making independent decisions. In case of children, we also need to ensure their parents’ consent. We need to be constantly aware of our position in the power hierarchy — in the development world, in many c
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ases, we control the subject’s access to money, schooling, opportunities, and even fun. So they may defer to us by default, and it is our responsibility to not take advantage of this. It is our duty to protect the subjects from harm, and to ensure they enjoy every possible benefit of participating in our activity." (Page 8)
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"This article is a historical examination of the use of photography in the informational and fundraising strategies of humanitarian organizations. Drawing on archival research and recent scholarship, it shows that the figure of the dead or suffering child has been a centrepiece of humanitarian campa
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igns for over a century and suggests that in earlier eras too, such photos, under certain conditions, could “go viral” and achieve iconic status. Opening with last year’s photo campaign involving the case of 3-year-old Syrian refugee Alan Kurdi, whose body washed up on a Turkish beach near Bodrum in early September 2015, the article draws on select historical examples to explore continuities and ruptures in the narrative framing and emotional address of photos depicting dead or suffering children, and in the ethically and politically charged decisions by NGO actors and the media to publish and distribute such images. We propose that today, as in the past, the relationship between media and humanitarian NGOs remains symbiotic despite contemporary claims about the revolutionary role of new visual technologies and social media." (Abstract)
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"This paper explores the impact that emerging partnerships - particularly between freelancers and nonprofits - are having on the practices of contemporary foreign news reporting. Through an exploration of a widely published project on a health crisis in East Africa-funded by the Pulitzer Center on C
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risis Reporting and reported by the study's author-this study ultimately argues that issues of framing, representation, and ideology are not dominating foreign news production; they are being hotly contested within it. The importance of having a journalist on the ground and the urgency of "liveness", however, is argued to be losing significance within the current model, which often destines foreign news imagery to be decontextualized for universal appeal." (Abstract)
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"This article explores the role that nongovernmental organizations play in the changing landscape of international news. Drawing on archival analysis and 65 interviews with nongovernmental organization professionals, it examines the resource commitments and values guiding research at leading humanit
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arian and human rights nongovernmental organizations. It finds that staff size, country coverage, and reporting capacity have increased substantially over time and now rival the resources found in major news organizations. Interviews reveal that nongovernmental organization work is guided by values of accuracy, pluralism, advocacy, and timeliness. These values overlap with and sometimes extend commonly held journalistic values, but they are not reducible to them. Findings suggest that nongovernmental organizations provide important ‘boots on the ground’ coverage of international affairs, even as their imbrication with journalistic practices raises important normative questions for nongovernmental organizations, journalists, and news audiences." (Abstract)
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"International non-governmental organizations (INGOs) are known to employ freelancers to produce multimedia and to pitch it for them to mainstream news outlets. So it seems odd that research about the blurring of news organizations and INGOs has been largely focused upon the practices of full-time s
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taff at these kinds of organizations. To help fill this lacuna, this article constructs a model capable of interrogating the multiple forms of structure and agency at the heart of such forms of freelancing by blending Critical Realist theory with work by Bourdieu. It then uses this model to analyse semi-structured interviews with six freelancers who were involved in the production of media items about sub-Saharan countries. All of them were found to erode the distinction between INGOs and news organizations through different kinds of commissioning and syndication practices. But this article's main critical contribution lies in its efforts to illuminate why freelancers chose to engage in such liminal work; for the legitimating rationales they employed enabled them to avoid the “inter-role conflicts” experienced by freelancers who work for news outlets and commercial public relations organizations." (Abstract)
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"Natürlich ist Grundlage unserer Arbeit auch der Pressekodex. Darüber hinaus haben wir überlegt, was ist das Besondere von uns als katholisches Lateinamerika-Hilfswerk, als „Adveniat“. Wie spielt das mit rein in unsere Bildethik, unsere Ethik in der Öffentlichkeitsarbeit, die Ethik unserer B
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erichterstattung. Die Grundlage für uns ist der Mensch als Ebenbild Gottes mit seiner unveräußerlichen Würde. Notleidende Menschen und Menschen in Krisensituation wollen wir daher immer auch als Subjekte ihres Handelns darstellen und nicht als Opfer. Ganz wichtig ist außerdem: Wir akzeptieren das Recht auf das eigene Bild. Es gibt bei uns auch keine gestellten Bilder, selbst wenn das möglicherweise auf Kosten der Bildauswahl geht, die hinterher zur Verfügung steht. Wenn zum Beispiel ein Journalistenteam in einem Armenviertel für uns ein Projekt, das von „Adveniat“ unterstützt wird, recherchiert und dazu Familien in diesem Viertel besucht, dann werden nur mit Einwilligung dieser Menschen Fotos gemacht. Wenn eine Familie sich also schämt für ihre ärmliche Hütte und nicht möchte, dass man drinnen Bilder macht, dann gibt es eben nur ein Bild vor der Hütte – und damit müssen wir auskommen. Es kommt durchaus vor, dass wir Bilder, die wir gerne gesehen hätten, nicht bekommen. Möglicherweise gibt es dann am Ende sogar mal kein Motiv, bei dem wir sagen, das ist richtig plakattauglich oder es muss lange darum gerungen werden, weil kein entsprechendes Bild verfügbar ist." (S439-440)
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"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
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a través de un proceso en distintas etapas. De ahí que la propongamos como unaherramienta orientada hacia los siguientes aspectos: Definir un diagnóstico comunicacional y su utilidad; Detallar acciones concretas para realizar un diagnóstico comunicacional de su organización; Orientar la reflexión y el diseño de estrategias de comunicación adaptadas a sus necesidades; Ofrecer herramientas para la realización de su proceso de diagnóstico comunicacional y la elaboración de una estrategia correspondiente." (Página 1)
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"This article defines feminist media activism in terms of counter-public communication and provides a brief overview of activities, functions, types of activists and historical contexts relevant to this kind of feminist activism. Following this research approach, it then examines the specific cases
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of feminist media activism in post-authoritarian and post-conflict Serbia and Croatia. More specifically, it looks into women's NGOs' (non-governmental organizations) attempts to advance gender equality perspectives in and through the television media through providing education for journalists and acting as television sources and pundits. It shows how NGO education can be an effective means of creating pockets of pro-feminist journalism in the mainstream media, whereas feminist activists' performance as television sources results in more mixed outcomes. While some activists' television appearances established women's NGOs as credible parties in popular discussions about gender, other activists shied away from television due to what they saw as anti-analytical, confrontational and stereotypical approaches to feminism on television. Finally, the article identifies the main factors in contemporary Serbian and Croatian societies resulting in comparatively better opportunities for feminist media activism in Croatia than in Serbia." (Abstract)
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"Through the efforts of increasingly media-aware NGOs, people in the west are bombarded with images of poverty and inequality in the developing world. Representations of Poverty is the first comprehensive study of the communications and imagery used by international NGOs to represent the developing
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world. In this meticulously researched and original book, Nandita Dogra examines the full cycle of representation - integrating analyses of the public messages of international development NGOs in the UK with the views of their staff and audiences. Exploring the Europeanised discourses inherent in appeals to this notion of a 'common humanity', she argues for a greater acknowledgment of NGOs as significant mediating institutions which can expand understandings of global inequalities and their historical causation." (Publisher description)
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"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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orts (N = 46) and guidelines (N = 9). Most evaluations were compliant with principle 1 (defining communication objectives), principle 2 (combining evaluation methods), principle 4 (focusing on outcomes) and principle 5 (evaluating for continued improvement). Compliance was least with principle 3 (using a rigorous design) and principle 6 (linking to organizational goals). Evaluation was found not to be integrated, adopted widely or rigorously in these organizations." (Abstract)
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"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
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A conducted a series of needs assessment studies across the ACP regions to gain an insight into the needs and capacities of various actors in the agricultural and rural development sector. Further gaps were observed due to lack of information sharing and dissemination approaches within institutions, making it difficult for organisations to learn lessons from past practices and effectively plan, monitor, and evaluate their activities. The studies covered hundreds of agricultural and rural development (ARD) institutions and consultations were held with senior policy-makers and planners from a wide crosssection of institutions. The need to help organisations develop and implement an information and communication management (ICM) strategy emerged as the top priority, which bodes well with CTA’s current emphasis on integrating knowledge management (KM) with ICM, as reflected in its new strategic plan. Based on a thorough review of what had been done in this area, CTA embarked on the development of two publications – a Facilitator’s guide and a User’s manual – in collaboration with ICM and KM practitioners. The exercise involved writing, organising regional methodology validation and training of trainers workshops in the Caribbean, Pacific, Southern, West and Eastern Africa. The manuals are the output of a highly collaborative and consultative process aimed at filling a clearly identified need. The manuals stress the importance of teamwork, consultation and getting the buy-in of all stakeholders who will be affected by and involved in the actual crafting of the ICKM strategy. They examine implementation, monitoring and evaluation issues with useful tips and tricks." (Foreword, page vii)
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"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre
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a y estimula el diálogo, la discusión, la toma de conciencia sobre la realidad social, la propia identidad cultural, la confianza, el consenso y el compromiso entre las personas con aquellas apuestas éticas que se afirman en el horizonte de ser y construir comunidad. Por otro lado, intentamos compartir la idea de que la comunicación no es solo un asunto de comunicadores. Por lo tanto, deberíamos incorporarla como un componente estratégico y transversal en el quehacer de nuestras organizaciones, de modo tal que pensemos y actuemos comunicacionalmente. Desde esta perspectiva, este manual incluye criterios éticos y metodológicos, así como herramientas prácticas para construir estrategias de comunicación desde las organizaciones que están articulando la ética y la misión cristiana con el cambio social y la incidencia en la solución de los problemas estructurales de nuestra sociedad." (Introducción)
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