"• Engagement with traditional media sources such as TV, print, and news websites continues to fall, while dependence on social media, video platforms, and online aggregators grows. This is particularly the case in the United States where polling overlapped with the first few weeks of the new Trum
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p administration. Social media news use was sharply up (+6pp) but there was no ‘Trump bump’ for traditional sources.
• Personalities and influencers are, in some countries, playing a significant role in shaping public debates. One-fifth (22%) of our United States sample says they came across news or commentary from popular podcaster Joe Rogan in the week after the inauguration, including a disproportionate number of young men. In France, young news creator Hugo Travers (HugoDécrypte) reaches 22% of under-35s with content distributed mainly via YouTube and TikTok. Young influencers also play a significant role in many Asian countries, including Thailand.
• News use across online platforms continues to fragment, with six online networks now reaching more than 10% weekly with news content, compared with just two a decade ago. Around a third of our global sample use Facebook (36%) and YouTube (30%) for news each week. Instagram (19%) and WhatsApp (19%) are used by around a fifth, while TikTok (16%) remains ahead of X at 12%.
• Data show that usage of X for news is stable or increasing across many markets, with the biggest uplift in the United States (+8pp), Australia (+6pp), and Poland (+6pp). Since Elon Musk took over the network in 2022 many more right-leaning people, notably young men, have flocked to the network, while some progressive audiences have left or are using it less frequently. Rival networks like Threads, Bluesky, and Mastodon are making little impact globally, with reach of 2% or less for news.
• Changing platform strategies mean that video continues to grow in importance as a source of news. Across all markets the proportion consuming social video has grown from 52% in 2020 to 65% in 2025 and any video from 67% to 75%. In the Philippines, Thailand, Kenya, and India more people now say they prefer to watch the news rather than read it, further encouraging the shift to personality-led news creators.
• Our survey also shows the importance of news podcasting in reaching younger, better-educated audiences. The United States has among the highest proportion (15%) accessing one or more podcasts in the last week, with many of these now filmed and distributed via video platforms such as YouTube and TikTok. By contrast, many northern European podcast markets remain dominated by public broadcasters or big legacy media companies and have been slower to adopt video versions.
• TikTok is the fastest growing social and video network, adding a further 4pp across markets for news and reaching 49% of our online sample in Thailand (+10pp) and 40% in Malaysia (+9pp). But at the same time people in those markets see the network as one of the biggest threats when it comes to false or misleading information, along with Facebook.
• Overall, over half our sample (58%) say they remain concerned about their ability to tell what is true from what is false when it comes to news online, a similar proportion to last year. Concern is highest in Africa (73%) and the United States (73%), with lowest levels in Western Europe (46%).
• When it comes to underlying sources of false or misleading information, online influencers and personalities are seen as the biggest threat worldwide (47%), along with national politicians (47%). Concern about influencers is highest in African countries such as Nigeria (58%) and Kenya (59%), while politicians are considered the biggest threat in the United States (57%), Spain (57%), and much of Eastern Europe." (Executive summary, page 10-11)
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"Across markets, only around a fifth of respondents (22%) now say they prefer to start their news journeys with a website or app – that’s down 10 percentage points since 2018. Publishers in a few smaller Northern European markets have managed to buck this trend, but younger groups everywhere are
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showing a weaker connection with news brands’ own websites and apps than previous cohorts – preferring to access news via side-door routes such as social media, search, or mobile aggregators.
• Facebook remains one of the most-used social networks overall, but its influence on journalism is declining as it shifts its focus away from news. It also faces new challenges from established networks such as YouTube and vibrant youth-focused networks such as TikTok. The Chinese-owned social network reaches 44% of 18–24s across markets and 20% for news. It is growing fastest in parts of Asia-Pacific, Africa, and Latin America.
• When it comes to news, audiences say they pay more attention to celebrities, influencers, and social media personalities than journalists in networks like TikTok, Instagram, and Snapchat. This contrasts sharply with Facebook and Twitter, where news media and journalists are still central to the conversation.
• Much of the public is sceptical of the algorithms used to select what they see via search engines, social media, and other platforms. Less than a third (30%) say that having stories selected for me on the basis of previous consumption is a good way to get news, 6 percentage points lower than when we last asked the question in 2016. Despite this, on average, users still slightly prefer news selected this way to that chosen by editors or journalists (27%), suggesting that worries about algorithms are part of a wider concern about news and how it is selected.
• Despite hopes that the internet could widen democratic debate, we find fewer people are now participating in online news than in the recent past. Aggregated across markets, only around a fifth (22%) are now active participators, with around half (47%) not participating in news at all. In the UK and United States, the proportion of active participators has fallen by more than 10 percentage points since 2016. Across countries we find that this group tends to be male, better educated, and more partisan in their political vie ws.
• Trust in the news has fallen, across markets, by a further 2 percentage points in the last year, reversing in many countries the gains made at the height of the Coronavirus pandemic. On average, four in ten of our total sample (40%) say they trust most news most of the time. Finland remains the country with the highest levels of overall trust (69%), while Greece (19%) has the lowest after a year characterised by heated arguments about press freedom and the independence of the media." (Summary, page 10)
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"In many countries, especially outside Europe and the United States, we find a significant further decline in the use of Facebook for news and a growing reliance on a range of alternatives including private messaging apps and video networks. Facebook news consumption is down 4 percentage points, acr
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oss all countries, in the last year.
• News use across online platforms is fragmenting, with six networks now reaching at least 10% of our respondents, compared with just two a decade ago. YouTube is used for news by almost a third (31%) of our global sample each week, WhatsApp by around a fifth (21%), while TikTok (13%) has overtaken Twitter (10%), now rebranded X, for the first time.
• Linked to these shifts, video is becoming a more important source of online news, especially with younger groups. Short news videos are accessed by two-thirds (66%) of our sample each week, with longer formats attracting around half (51%). The main locus of news video consumption is online platforms (72%) rather than publisher websites (22%), increasing the challenges around monetisation and connection.
• Although the platform mix is shifting, the majority continue to identify platforms including social media, search, or aggregators as their main gateway to online news. Across markets, only around a fifth of respondents (22%) identify news websites or apps as their main source of online news – that’s down 10 percentage points on 2018. Publishers in a few Northern European markets have managed to buck this trend, but younger groups everywhere are showing a weaker connection with news brands than they did in the past.
• Turning to the sources that people pay most attention to when it comes to news on various platforms, we find an increasing focus on partisan commentators, influencers, and young news creators, especially on YouTube and TikTok. But in social networks such as Facebook and X, traditional news brands and journalists still tend to play a prominent role.
• Concern about what is real and what is fake on the internet when it comes to online news has risen by 3 percentage points in the last year with around six in ten (59%) saying they are concerned. The figure is considerably higher in South Africa (81%) and the United States (72%), both countries that have been holding elections this year.
• Worries about how to distinguish between trustworthy and untrustworthy content in online platforms is highest for TikTok and X when compared with other online networks. Both platforms have hosted misinformation or conspiracies around stories such as the war in Gaza, and the Princess of Wales’s health, as well as so-called ‘deep fake’ pictures and videos." (Executive summary, page 10)
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"This study examines to what extent Arab audiences are willing to support these strategies, and what factors influence their willingness to pay (WTP) for online news, using a survey of 530 adults. The study found most of the public is not willing to pay for online newspapers, but are willing to pay
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for entertainment services. Most of them are not subscribing to printed or online newspapers. They do not have a real intent to help the newspapers in their digital transformation. Most of the public did not experience the paywall yet. Age and income influence the likelihood of paying for online news and to a lesser extent, gender and education. Age and income were predictors for WTP for entertainment services. Age and education were predictors for using online sources." (Abstract)
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"Drawing on an original dataset of survey responses collected in the summer of 2022 across four countries - Brazil, India, the UK, and the US - they examine the relationship between trust in news and how people think about news on digital platforms, especially Facebook, Google, WhatsApp, and YouTube
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, some of the most widely used platforms around the world. What they find is somewhat nuanced; how people think about information on platforms varies considerably. It depends on the platform, it depends on the country, it depends on the audiences within those countries, and it depends on the kinds of news those audiences are encountering in these varying spaces." (Executive Summary and Key Findings, page 3)
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"This report analyzes the evidence and justification for these various policies and examines the implications for news media in low-income and developing countries. It identifies the particular challenges that countries with small markets, weak currencies, less stability, and less press freedom face
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in pursuing the policies outlined in this report, underscoring the importance of a coordinated global approach." (Introduction, page 2)
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"Ofcom has identified three features not currently captured under the existing regulatory framework that may present a risk to media plurality: online intermediaries and their algorithms control the prominence they give to different news sources and stories; the basis on which online intermediaries
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serve news via their algorithms is not sufficiently transparent; consumers do not always critically engage with the accuracy and partiality of online news. As part of this work, Ofcom commissioned Ipsos UK to conduct qualitative research to help them understand people’s experiences, attitudes, and expectations around online news consumption. The research explored how well people understand the role of online intermediaries in determining the sources and types of news stories they see, how people critically assess online news stories, and whether exposure to a wide range of sources and viewpoints matters to them. Methodology: The research used a longitudinal design which combined online diaries with reconvened online deliberative workshops across four stages. This design enabled the complexity of how online intermediaries work and low levels of understanding around personalisation and media plurality rules to be fully considered, deliberated and reflected upon. Participants were given information about online intermediaries, personalisation (including the use of algorithms and choice architecture), and media plurality to help take them on a journey from spontaneous views to informed citizens." (Introduction, page 4)
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"Trust in the news has fallen in almost half the countries in our survey, and risen in just seven, partly reversing the gains made at the height of the Coronavirus pandemic. On average, around four in ten of our total sample (42%) say they trust most news most of the time. Finland remains the countr
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y with the highest levels of overall trust (69%), while news trust in the USA has fallen by a further three percentage points and remains the lowest (26%) in our survey.
• Consumption of traditional media, such as TV and print, declined further in the last year in almost all markets (pre-Ukraine invasion), with online and social consumption not making up the gap. While the majority remain very engaged, others are turning away from the news media and in some cases disconnecting from news altogether. Interest in news has fallen sharply across markets, from 63% in 2017 to 51% in 2022.
• Meanwhile, the proportion of news consumers who say they avoid news, often or sometimes, has increased sharply across countries. This type of selective avoidance has doubled in both Brazil (54%) and the UK (46%) over the last five years, with many respondents saying news has a negative effect on their mood. A significant proportion of younger and less educated people say they avoid news because it can be hard to follow or understand – suggesting that the news media could do much more to simplify language and better explain or contextualise complex stories.
• In the five countries we surveyed after the war in Ukraine had begun, we find that television news is relied on most heavily – with countries closest to the fighting, such as Germany and Poland, seeing the biggest increases in consumption. Selective news avoidance has, if anything, increased further – likely due to the difficult and depressing nature of the coverage.
• Global concerns about false and misleading information remain stable this year, ranging from 72% in Kenya and Nigeria to just 32% in Germany and 31% in Austria. People say they have seen more false information about Coronavirus than about politics in most countries, but the situation is reversed in Turkey, Kenya, and the Philippines, amongst others." (Summary, page 10)
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"This book demonstrates the crucial link between gender and structures of power in democratic Indonesia, and the role of the online news media in regulating this relationship of power. Using critical discourse analysis (CDA) as a theoretical framework, and social actor analysis as the methodological
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approach, this book examines the discursive representation of three prominent female Indonesian political figures in the mainstream Indonesian online news media in a period of social-political transition. It presents newfound linguistic evidence in the form of discourse strategies that reflect the women's dynamic relationship with power. More broadly, the critical analysis of the news discourse becomes a way of uncovering and evaluating implicit barriers and opportunities affecting women's political participation in Indonesia and other Asian political contexts, Indonesia's process of democratisation, and the influential role of the online news media in shaping and reflecting political discourse." (Publisher description)
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"Afrobarometer finds that most Africans own a mobile phone and have access to a mobile phone network. However, fewer than half own a mobile phone with Internet access, and even fewer have access to a computer. This translates to low levels of Internet use in many countries. Lack of Internet access a
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nd use is far more common among women and people who are rural, older, less wealthy, and/or less educated. There is also a sizeable gap between LDCs and more developed countries." (Summary, page 1-2)
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"Focusing on the public sphere, the book follows the assumption that solidarity is a social value, political concept and legal principle that is discursively constructed in public contentions. The analysis refers systematically and comparatively to eight European countries, namely, Denmark, France,
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Germany, Greece, Italy, Poland, Switzerland and the United Kingdom. Treatment of data is also original in the way it deals with variations of public spheres by combining a news media claims-making analysis with a social media reception analysis. In particular, the book highlights the prominent role of the mass media in shaping national and transnational solidarity, while exploring the readiness of the mass media to extend thick conceptions of solidarity to non-members. It proposes a research design for the comparative analysis of online news reception and considers the innovative potential of this method in relation to established public opinion research." (Publisher description)
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"This year's report reveals new insights about digital news consumption based on a YouGov survey of over 92,000 online news consumers in 46 markets including India, Indonesia, Thailand, Nigeria, Colombia and Peru for the first time. The report looks at the impact of coronavirus on news consumption a
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nd on the economic prospects for publishers. It looks at progress on new paid online business models, trust and misinformation, local news, impartiality and fairness in news coverage." (Overview)
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"The bulk of this report is based on data collected by a survey of more than 80,000 people in 40 markets and reflects media usage in January/February just before the coronavirus hit many of these countries. But the key trends that we document here, including changes in how people access news, low tr
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ust, and rising concern about misinformation have been a backdrop against which journalists, editors, politicians, and public health officials have been battling to reach ordinary people with key messages over the last few months. We know that this crisis has substantially increased the amount and frequency of news consumption as well as influenced attitudes to the news media, at least temporarily. We’ve captured this in a second set of polling data collected in April when the crisis was at its peak in some countries. This has helped us to see the impact of the crisis in terms of sources of news and also reminded us of the critical role that the news media play at times of national crisis, including documenting that people who rely on news media are better informed about the virus than those who do not. While many media companies have been enjoying record audience figures, news fatigue is also setting in, and the short-term and long-term economic impact of the crisis is likely to be profound – advertising budgets are slashed and a recession looms, threatening news media, some of whom are struggling with adapting to a changing world. Against this background, this year’s report also focuses on the shift towards paying for online news in many countries across the world, with detailed analysis of progress in three countries (the UK, USA, and Norway). This year, our report carries important data about the extent to which people value and trust local news, perhaps the sector most vulnerable to the economic shocks that will inevitably follow the health crisis itself. And we also explore the way people access news about climate change as well as attitudes to media coverage for the first time." (Foreword)
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"This article is a review of the online news reports about the ‘humanitarian crisis’ that surfaced in India as thousands of migrant workers struggled to return home during the nationwide lockdown triggered by COVID-19. With several newspaper editions unable to print and circulate amid lockdown,
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the online news portals and mobile news apps served as significant news dissemination platforms to the people. The article also attempts to understand how the online news portals reported the environmental issues in relation to the countrywide lockdown. On the one hand, the news stories traced the origin of COVID-19 with coronavirus transmitting to humans via other species like bats and pangolins; on the other, many reports drew people’s attention to the improvement in air quality with declining pollution levels due to the shutdown. Besides, a number of news reports surfaced that warned about the water crisis looming large in many water-stressed regions of India with the onset of summer as more water would be required for sanitization to keep the deadly virus at bay." (Abstract)
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"Despite the efforts of the news industry, we find only a small increase in the numbers paying for any online news – whether by subscription, membership, or donation. Growth is limited to a handful of countries mainly in the Nordic region (Norway 34%, Sweden 27%) while the number paying in the US
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(16%) remains stable after a big jump in 2017. • Even in countries with higher levels of payment, the vast majority only have ONE online subscription – suggesting that ‘winner takes all’ dynamics are likely to be important. One encouraging development though is that most payments are now ‘ongoing’, rather than one-offs. In some countries, subscription fatigue may also be setting in, with the majority preferring to spend their limited budget on entertainment (Netflix/Spotify) rather than news. With many seeing news as a ‘chore’, publishers may struggle to substantially increase the market for high-priced ‘single title’ subscriptions. As more publishers launch pay models, over two-thirds (70%) of our sample in Norway and half (50%) in the United States now come across one or more barriers each week when trying to read online news. In many countries, people are spending less time with Facebook and more time with WhatsApp and Instagram than this time last year. Few users are abandoning Facebook entirely, though, and it remains by far the most important social network for news. Social communication around news is becoming more private as messaging apps continue to grow everywhere. WhatsApp has become a primary network for discussing and sharing news in non-Western countries like Brazil (53%) Malaysia (50%), and South Africa (49%). People in these countries are also far more likely than in the West to be part of large WhatsApp groups with people they don’t know – a trend that reflects how messaging applications can be used to easily share information at scale, potentially encouraging the spread of misinformation. Public and private Facebook Groups discussing news and politics have become popular in Turkey (29%) and Brazil (22%) but are much less used in Western countries such as Canada (7%) or Australia (7%). Concern about misinformation and disinformation remains high despite efforts by platforms and publishers to build public confidence. In Brazil 85% agree with a statement that they are worried about what is real and fake on the internet." (Summary, page 9)
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"IREX partnered with Lore.Ai to test whether machine learning software can automatically detect news articles that contains journalists’ own opinions. This matters because impartial, fact-based news is a powerful indicator for the quality of media and the vibrancy of an information ecosystem. A te
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am of professional media evaluators trained machine learning software to find examples of news articles that contain opinions from a body of over 1,200 online Mozambican news articles. The software identified articles that contained opinions with 95% accuracy. This accuracy was achieved after only 16 rounds of training the software, and anecdotes from the team suggest that the software’s accuracy noticeably improved after only about 20 minutes of “training”. The results have promising implications to improve efficiency, scale, and consistency of traditionally manual and time-consuming media monitoring efforts, such as helping projects target resources more effectively to support journalists whose articles are flagged by the software. The process also surfaced valuable lessons about limitations of applying machine learning to monitoring, evaluation, and learning (MEL) in global development contexts, such as reinforcing human bias or the need to invest in indigenous machine learning talent to apply these tools sustainably. The experiment was implemented in Mozambique, where IREX’s Media Strengthening Program (MSP, funded by the United States Agency for International Development) supports Mozambican professional and community journalists and their media platforms to provide high quality information to citizens." (Key findings, page 1)
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"Christianity as the predominant religion in Zimbabwe consists of several faith groupings, each of which responds to public events through the mass media. Mainline churches uphold a conventional human rights approach to faith-based political criticism, while Mapostori or Apostolic churches follow an
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Africanist form of faith and appear to condone some alignment with the authoritarian ruling party. In the sampled media coverage of three online newspapers, the political use of religious strategies or practices from various faith groups by the president and high-ranking party functionaries is reported from either the former government-sanctioned view or an oppositional stance. Moralist reprimand is levied at various politicians from a religious rationale, assuming good and evil, church and state, Christianity and African spirituality, which, however, remain abstract since there is no overall faith-based guidance for political behaviour beyond a secular constitution that still appears utopian. The critical discourse analysis suggests that complex relationships exist among the various faiths, causing diverse religious interpretations of political events. This suspension of Cartesian thinking results in a continuing circular logic of blame and prayer, disaster and prophesy instead of the use of constitutional democratic institutions to hold politicians accountable. Such logic seems sustained by politicized interpretations of spiritual entities, spiritual interpretations of political events and by the perceptions of the Zimbabwean public, who, as believers of one or other faith, is equally at the mercy of opportunistic ‘prophets’ from many denominations as it is targeted by the political powers of the day." (Abstract)
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"The use of social media for news has started to fall in a number of key markets after years of continuous growth. Usage is down six percentage points in the United States, and is also down in the UK and France. Almost all of this is due to a specific decline in the discovery, posting, and sharing o
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f news in Facebook. At the same time, we continue to see a rise in the use of messaging apps for news as consumers look for more private (and less confrontational) spaces to communicate. WhatsApp is now used for news by around half of our sample of online users in Malaysia (54%) and Brazil (48%) and by around third in Spain (36%) and Turkey (30%). Across all countries, the average level of trust in the news in general remains relatively stable at 44%, with just over half (51%) agreeing that they trust the news media they themselves use most of the time. By contrast, 34% of respondents say they trust news they find via search and fewer than a quarter (23%) say they trust the news they find in social media. Over half (54%) agree or strongly agree that they are concerned about what is real and fake on the internet. This is highest in countries like Brazil (85%), Spain (69%), and the United States (64%) where polarised political situations combine with high social media use. It is lowest in Germany (37%) and the Netherlands (30%) where recent elections were largely untroubled by concerns over fake content." (Key findings, page 9)
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"All over Europe and the World communication scientists reflect questions on trust in journalism and media. A large scale of analysis and research gives new perspectives of reasons, impacts and consequences of trust or mistrust in media and journalism. This anthology provides an overview on empirica
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l research to trust in media and journalism, new perspectives, methodological approaches and current results, discussed among communication scientists at European and international scientific conferences." (Publisher description)
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"The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world. A key focus remains in Europe where we have added Slovakia, Croatia, and Ro
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mania for the first time – but we have also added four markets in Asia (Taiwan, Hong Kong, Malaysia, and Singapore) along with three additional Latin American countries (Argentina, Chile, and Mexico) [...] In particular we have focused on two areas: (1) the extent to which people are prepared to pay for news or the different ways journalism might be funded in the future, and (2) understanding more about some of the drivers of low, and in some cases declining, trust in the media. For the first time we’ve attempted to measure and visualise relative levels of media polarisation across countries and identify a link between media polarisation and trust. Another focus has been on the media’s relationship with platforms – in particular how news is discovered and consumed within distributed environments such as social media, search, and online aggregators." (Foreword)
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