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"The findings from this research reveal the complexity of delivering journalism training and the challenges involved in capturing evidence of impact. Content analysis is a useful tool for measuring change in media output. It can both inform training delivery and provide evidence of improvements to o ... more

Grundkurs Fernsehanalyse

Paderborn: Fink (2008), 237 pp.
"Am Beispiel eines von den Autoren realisierten Evaluationsprojektes führt dieses Buch in die Planung und praktische Durchführung von qualitativer Evaluation ein. Anhand einer detaillierten Schritt-für-Schritt-Anleitung werden die Bestandteile eines Evaluationsprozesses von der Gegenstandsbestimm ... more

Comic-Analyse

Konstanz: UVK (2008), 210 pp.
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c ... more
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa ... more
"Der Band ist eine systematische und grundlegende Einführung in die Medieninhaltsforschung in Deutschland. Der erste Teil beschäftigt sich mit der quantitativen Inhaltsanalyse als Methode und gibt dem Leser Kriterien an die Hand, die ihm die Beurteilung der Qualität und die Interpretation von inh ... more
"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent ... more
"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring ... more

Grundkurs Filmanalyse

München: Fink (2002), 222 pp.
"L'Analyse du discours est une nouvelle discipline apparue dans les années soixante, et qui se trouve aujourd'hui au cœur de l'ensemble des sciences humaines et sociales. Son objet, le «discours», n'est rien d'autre que le langage lui-même, considéré comme activité en contexte, construisant ... more