"[...] I present the three primary stages of the life of a movie, from the seed of an idea (Development) to the making of the film (Production) through the final delivery to the audience (Distribution). Throughout these general sections, as you will see in the Table of Contents, there are subcategor
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ies where you will discover information on specific topics, followed by Summary Points and Exercises. At the end of each section, you will find Case Studies for five different films, presented as question and answer sessions from filmmakers on topics applicable to each respective category. And on the heels of the Case Studies, I have included Words of Wisdom from Industry Professionals, insights and important tips from industry professionals." (How to use this book, page xi)
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"Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit.
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Storytelling versetzt die PR-Verantwortlichen in Unternehmen, Organisationen und Agenturen in die Lage, auf diese Veränderungen zu reagieren und den Informationsfluss in einem bisher nicht gekannten Maße zu steuern. Dieses praktische Lehrbuch vermittelt dazu das nötige Wissen." (Publisher description)
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"Com as mídias sociais, cada vez mais, o usuário passa a ter facilidades para participar, comentar, gerar seu próprio conteúdo. Mas o que diferencia um material de qualidade na internet? O que faz um site ou blog ser acessado e visitado? O que leva alguém a voltar a um determinado site? Sem dú
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vida, o conteúdo nas diversas linguagens. A proposta deste manual mostra as possibilidades para se produzir conteúdos para a plataforma multimídia, dialogando com seus sistemas e subsistemas, compondo, estruturando narrativas desde a estruturação das ideias. Antes de qualquer programa ou aplicativo a ser utilizado, compreende-se que o fundamental é a lógica da composição dos conteúdos, bem como a clareza quanto aos direcionamentos editoriais de uma publicação. Este manual visa ajudar a pensar a criação de produtos comunicacionais jornalísticos e na produção da redação para os diferentes formatos de conteúdos para mídias digitais." (Descrição da editora de livros)
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"Strong financial management skills are essential to promote high standards in international development organizations. Many non-finance people find numbers and financial techniques difficult, however, NGO managers and staff are responsible for sound financial management and without full understandi
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ng their programmes will be at best less effective, and at worst vulnerable to going unfunded. Poor communication about financial information, by both finance and non-finance people, often seems to cause a block. This book helps people speak and write financial information better, avoiding jargon, and preventing listeners from ‘switching off’. It explains why messages about finance may not be received as they were intended when working cross-culturally and outlines how information can be tailored to different audiences and how to improve understanding and collaboration between finance and non-finance people. It shoud be read by non-finance and finance managers and staff within non-profit organizations internationally, as well as other organizations." (Publisher description)
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"This publication puts deep-rooted community ownership at the heart of sustainability and real impact of community radios. Jallov focuses on core processes to reach the most adequate realization of a station according to the specific needs and context of the community. Based on her rich hands-on-exp
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erience, she provides examples illustrating processes of preparation, establishment, and building of long-term sustainability and empowerment, as well as the provision of an enabling environment. Practical advice ranges from planning needs assessments and strategic plans to managing partnerships and practising community-based impact assessment. Written in a clear, straightforward way, 'Empowerment radio' does an excellent job in providing guidance both on conceptual and practical aspects of community radio broadcasting." (CAMECO Update 2-2012)
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"Panos is working with 20 radio stations across Uganda to give voice to the voiceless through facilitating debate. It isagainst this background that Panos Eastern Africa (PEA) has developed this Guide to help our partner radio stations and journalists improve the quality of their debate and hope it
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will be useful to the media in general. The guide therefore highlights the role of radio producers and moderators in reaching rural communities recognizing that they too can set agenda for news and debate on radio, thereby positively contributing to the country’s development in all spheres. The rural debate methodology has highlighted the potential radio has to create an informed society that can hold leaders at the different levels to account." (Foreword)
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"Anyone working with community radio in one way or the other longs for a recipe on how to ensure long-term sustainability. Such a recipe does not exist. But there are a number of important factors that are crucial for sustainability - and a related number of traps on the way it is easy to fall into
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which will effectively undermine long-term sustainability." (Page 2)
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"This Module IV focuses on the particular characteristics of community radio stations and how these different features influence the way one determines programming. The first section examines ownership questions and the different forms of collaboration between the radio station and the community. Th
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e second section of the module provides insight into the preparation of a programming schedule and its importance. In addition, the module contains a sample programming plan, which can be adapted as necessary to help the senior management better structure their programmes, coordinate with the station’s producers and journalists, and manage the expectations of their audience." (Introduction)
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"This publication is both a human rights reference guide and a workbook. It draws on a variety of research, training, and experience - especially that of the United Nations (UN) and the International Centre for War and Peace Reporting. Section 1 on "Human rights knowledge" introduces human rights, t
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he UN System, and the international justice system. Section 2 on "Journalism understanding" works through journalism values and some of the specific skills needed to tackle human rights issues. Section 3, "Guide for practical application", provides a step-by-step guide to producing a good human rights story. The final section includes summaries of the nine main human rights conventions and a variety of useful resources for human rights reporters." (CAMECO Update 2-2012)
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"This guide is designed to document the process and good practice in developing training material, piloting and testing it. The guide is aimed to help you (the course organiser) to plan and conduct the course. The guide includes information on the main steps and stages in sequence of designing a tra
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ining course all the way to evaluation for feedback into further development. It is worth mentioning here that the design and development process of training material is anything but linear. It’s very iterative but it’s a challenge and a difficulty to capture this in a document such as this guide. Throughout the process it’s important to remember that stage evaluation is paramount and going back for modification maintains the integrity and relevance of the material. Design processes are always divided into steps and phases in order to make sure that checks and tests are carried out at the appropriate time to avoid any lengthy and costly time consuming modifications at the end." (Preface and purpose of this guide, page 7)
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"Was steht in der Zeitung von morgen? Unausgegorene Sensationsberichte oder gut recherchierte Artikel am Puls der Zeit? Die traditionellen Medien sindunter Druck. Ist dies das Ende des Qualitätsjournalismus? Die Zukunft der Qualitätsmedien steht heute mehr denn je zur Debatte. Entfacht wurde die D
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iskussion in den USA mit dem Boom des Internets und seiner Weiterungen. Aber auch im deutschsprachigen Raum machen sich viele Leserinnen und Leser Sorgen um eine qualitätsvolle Berichterstattung. Überall steht hinter der Tagesdebatte die Frage nach der bedrohten oder rettenden Medienqualität. Was ist Medienqualität? Wie lässt sie sich dauerhaft umsetzen? Drei Medienfachleute haben sich im deutschen Sprachraum umgesehen und berichten über Befunde und Rezepte. Mit zahlreichen anschaulichen Fallbeispielen." (Verlagsbeschreibung)
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"C-Change has created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules. The Introduction Module outlines all five steps of C-Planning (see graphic to the right). It also provides an overview
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of the SBCC framework and guiding principles that run through the remainder of the course. The next five modules each focus on one distinct step of the SBCC planning process: 1. Understanding the Situation; 2. Focusing & Designing; 3. Creating; 4. Implementing & Monitoring; 5. Evaluating & Replanning. If asked, the Introduction Module is 0, so the following modules (1–5) correspond to the steps of C-Planning. The Introduction Module can be given independently. However, completing the introduction is necessary to do any of the other five modules. This package was designed for staff of health and development programs in medium-sized organizations. It speaks to staff with varying degrees of experience in planning or implementing SBCC programs. The learning of the participants depends on facilitators with personal, practical experience in SBCC. Facilitators should tailor each module to the profile of their learners as well as to the time available." (Overview, page 2)
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