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"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre ... more

Writing Health Communication: An Evidence-Based Guide

London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin ... more
"This toolkit is designed to help USAID projects and other implementing organizations use interactive radio to augment the traditional agricultural extension services they are providing. In addition, it aims to provide practitioners with a foundational understanding of what is needed to create compe ... more
"The gender-sensitive indicators for media (GSIM) is a non-prescriptive set of indicators, designed particularly for media of all forms. However it bears much relevance and usefulness to citizens' media groups advocating for gender equality, other non-governmental organizations, media associations, ... more
"This guide highlights the importance of trust and credibility for public health organisations in order to communicate effectively on immunisation. The document aims at supporting Member States in planning and implementing communication initiatives on vaccination, by presenting an overview of the ma ... more
"C-Change has created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules. The Introduction Module outlines all five steps of C-Planning (see graphic to the right). It also provides an overview ... more
"Com as mídias sociais, cada vez mais, o usuário passa a ter facilidades para participar, comentar, gerar seu próprio conteúdo. Mas o que diferencia um material de qualidade na internet? O que faz um site ou blog ser acessado e visitado? O que leva alguém a voltar a um determinado site? Sem dú ... more

Documentary Filmmakers Handbook

Jefferson, NC: McFarland (2012), ix, 196 pp.
"A complete guide to all phases of documentary production, this is an essential handbook for student filmmakers and professional documentarians alike. Written in concise language and easy reference, the text provides a progression of real-world learning skills, including organization and design. Als ... more
"This guide is designed for reporters and editors who already have some experience covering business and finance. The goal is to help journalists develop stories that examine how a company is governed, and spot events that may have serious consequences for the company’s survival, shareholders and ... more
"In step with United Nations efforts to further promote universal standards and better protect people against human rights violations, this publication of the Office of the United Nations High Commissioner for Human Rights provides practical guidance for the development of quantitative and qualitati ... more
"This third module focuses on elaborates on the various aspects of human resources management such as evaluation and training, compensation for employees, communication and conflict prevention among staff members. The guide provides practical suggestions and guidance on how to motivate staff, how to ... more