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Countries / Regions
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Output Type

The Message Matrix: A Participatory Programme Design Tool

In: Learning with Community Media: Stories from the Commonwealth and Latin America
Vancouver: Commonwealth of Learning (COL) (2012), pp. 99-111
"The message matrix facilitates local stakeholder groups and community members to take an active, empowered role in content development for an educational communication programme. The method enables active participation of target audiences and stakeholder groups in the identification, analysis and r ... more
"This guide is designed for reporters and editors who already have some experience covering business and finance. The goal is to help journalists develop stories that examine how a company is governed, and spot events that may have serious consequences for the company’s survival, shareholders and ... more

Understanding and Evaluating Theories of Change

In: Evaluating Peacebuilding Activities in Settings of Conflict and Fragility: Improving Learning for Results
Paris: OECD (2012), pp. 80-86
"Aid work in relation to conflict and peace is often based on approaches, strategies and tactics that are rooted in theories of change (understandings about why particular inputs or activities are expected to achieve intended results [outputs, outcomes and impacts]) that are unstated or ill-defined. ... more
"Using low-Cost videos within your agricultural development project can be an effective way for increasing the scale of your activities by leveraging the expertise of local experts and farmers for a broader audience. Since the videos may be created in the field by your staff, the cost will be lower ... more
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon ... more
"[...] I present the three primary stages of the life of a movie, from the seed of an idea (Development) to the making of the film (Production) through the final delivery to the audience (Distribution). Throughout these general sections, as you will see in the Table of Contents, there are subcategor ... more
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund ... more

Book Production

Abingdon, Oxon; New York: Routledge (2012), xviii, 197 pp.
"The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing. The second part deals with the processes and raw materials used in developing and manufacturing print on pap ... more
"This Learning Note is published by the Operational Communications Division in the World Bank’s External Affairs Vice Presidency. It aims to help task managers communicate with service providers as they prepare for an urban water supply reform project. The focus is on how strategic public communic ... more
"En esta publicación, dos apasionados del medio sonoro, uno ecuatoriano y otro colombiano, presentan una serie de sugerencias y recomendaciones para los productores de radio en el nuevo entorno virtual. Los autores analizan algunos aspectos para hacer radio por internet. Las ventajas y desventajas ... more
"‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts becaus ... more
"DRR (Disaster risk reduction) advocates are increasingly asked by government and local partners what the exact scope and content of their subject is, and to explain, beyond generalities, the ‘actionable risk reduction messages.’ Key messages comprise the core, common and comprehensive informati ... more
"Com as mídias sociais, cada vez mais, o usuário passa a ter facilidades para participar, comentar, gerar seu próprio conteúdo. Mas o que diferencia um material de qualidade na internet? O que faz um site ou blog ser acessado e visitado? O que leva alguém a voltar a um determinado site? Sem dú ... more