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215
131
129
48
24
18
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"Harnessing the Power of Videos is a training toolkit for community-based organizations on how they and the adolescent girls they serve can use visual media and technology to tell their stories and those of their communities; to be heard; and, in the process, to be empowered through increased skills ... more
"Das Buch vermittelt als Leitfaden auf unkomplizierte Weise einen umfassenden Überblick darüber, was Pressearbeit ist und kann. Wie komme ich mit den „richtigen Storys" in die Medien? Kann ich auch verhindern, ungewollt präsent zu sein? Wie funktionieren Medien überhaupt? Von der Marke ICH bis ... more
"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento ... more
"Bei der Herstellung eines Kino- oder Fernsehfilmes greifen die unterschiedlichsten Qualifikationen ineinander. Ganz bestimmte Voraussetzungen, Kommunikationsstrukturen, Abhängigkeiten und Risiken werden mit möglichst optimalen ökonomischen und logistischen Zeitplänen in Einklang gebracht, um mi ... more
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi ... more

Reporting for Journalists

New York: Routledge, 2nd ed. (2010), 208 pp.
"Reporting for Journalists explains the key skills needed by the twenty-first century news reporter. From the process of finding a story and tracing sources, to interviewing contacts, gathering information and filing the finished report. Reporting for Journalists explores the role of the reporter in ... more

The Social Media Marketing Book

Sebastopol, Calif.: O'Reilly (2010), vi, 232 pp.
"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui ... more
"If carried out properly, the digital switchover can safeguard human rights, including freedom of the media and the right to access information. If all parties involved in the process co-operate, including broadcasters, producers, resellers and consumer associations, the result is a media landscape ... more
"Investigative, serious journalism seeks to verify rumours and report on facts only. Unfortunately, shortages of staff and resources make it often hard for journalists to check every aspects of a rumour. Add the pressure of deadlines and the publicfs strong appeDte for scandals and it becomes mor ... more
"This unique how-to book provides simple explanations of complex technologies and provides examples of how journalists can incorporate them into their stories and reporting. The Handbook is composed of 12 chapters, each dedicated to a different tool in the digital journalist's toolbox. Chapters incl ... more
"These guidelines are designed to help broadcasters adopt good practices that ensure sound coverage by the media, based on freedom of expression principles and respect of pluralism. The publication provides clear guidance to everlasting issues such as basic editorial principles, accuracy, impartiali ... more
"This publication focuses on participatory communication and seeks to provide guidance to IFAD staff on developing a participatory communication strategy to strengthen the impact of participatory mapping initiatives. The publication is a follow-up to The IFAD adaptive approach to participatory mappi ... more
"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo ... more