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Harnessing the Power of Videos: A Video Storytelling Training Toolkit for Organizations Working with Adolescent Girls

Washington, DC: Global Fund for Children; Communicating for Change (2010), 87 pp.
"Harnessing the Power of Videos is a training toolkit for community-based organizations on how they and the adolescent girls they serve can use visual media and technology to tell their stories and those of their communities; to be heard; and, in the process, to be empowered through increased skills ... more
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Heiße Luft & harte Fakten: Wie komme ich in die Medien? Wie halte ich sie mir vom Leib?

Rosemarie Schuller, Gerald Kneidinger
Wien: Der Verlag (2010), 128 pp.
"Das Buch vermittelt als Leitfaden auf unkomplizierte Weise einen umfassenden Überblick darüber, was Pressearbeit ist und kann. Wie komme ich mit den „richtigen Storys" in die Medien? Kann ich auch verhindern, ungewollt präsent zu sein? Wie funktionieren Medien überhaupt? Von der Marke ICH bis ... more
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El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guides

Francisco Godinez Galay
Buenos Aires: Ediciones del Jinete Insomne; Centro de Producciones Radiofónicas (2010), 166 pp.
"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento ... more
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Guidelines for ISAS BC 9001 International Standard. Quality Management Systems: Requirements for the Media Broadcasting Companies, Internet Content Producer, and the Press

New York; Geneva: International Standardization and Accreditation Services (ISAS); Media & Society Foundation (2010), 28 pp.
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Methods of Evaluating Media Interventions in Conflict Environments

Maureen Taylor
Montreaux (CH): Conference "Evaluating the Impact of Media Interventions in Conflict Countries", Caux Conference Center, December 13-17 (2010), 15 pp.
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Guía de apoyo para la promoción de las prácticas familiares clave a través de medios radiales

Luis Carlos Ochoa Vásquez
Washington, DC: Organización Panamericana de la Salud (OPS) (2010), 105 pp.
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Produktionsmanagement für Film und Fernsehen

Cornelia Schmidt-Matthiesen, Bastian Clevé
Konstanz: UVK (2010), 291 pp.
"Bei der Herstellung eines Kino- oder Fernsehfilmes greifen die unterschiedlichsten Qualifikationen ineinander. Ganz bestimmte Voraussetzungen, Kommunikationsstrukturen, Abhängigkeiten und Risiken werden mit möglichst optimalen ökonomischen und logistischen Zeitplänen in Einklang gebracht, um mi ... more
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Target Audiences for Peacebuilding Radio: A Training Guide
Key Guides

Francis Rolt
Search for Common Ground; Radio for Peacebuilding Africa (2010), 19 pp.
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi ... more
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Reporting for Journalists

Chris Frost
New York: Routledge, 2nd ed. (2010), 208 pp.
"Reporting for Journalists explains the key skills needed by the twenty-first century news reporter. From the process of finding a story and tracing sources, to interviewing contacts, gathering information and filing the finished report. Reporting for Journalists explores the role of the reporter in ... more
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The Social Media Marketing Book

Dan Zarrella
Sebastopol, Calif.: O'Reilly (2010), vi, 232 pp.
"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui ... more
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Radio itinerante: Radio en la escuela y en la comunidad

Andrea Holgado
Buenos Aires: La Crujía (2010), 215 pp.
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Guide to the Digital Switchover
Key Guides

Katrin Nyman-Metcalf, Andrei Richter
Vienna: OSCE Representative on Freedom of the Media (2010), 120 pp.
"If carried out properly, the digital switchover can safeguard human rights, including freedom of the media and the right to access information. If all parties involved in the process co-operate, including broadcasters, producers, resellers and consumer associations, the result is a media landscape ... more
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Media Law Handbook

Venkat Iyer
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD) (2010), 205 pp.
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Handbook for Peace Journalists in Uganda: A Guide to Conflict Sensitive Radio Programming

John Bosco Mayiga (ed.)
Kampala: Uganda Media Development Foundation; Church Development Service (EED) (2010), 33 pp.
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Rumour Management Manual: A Training Guide

Search for Common Ground, Radio for Peacebuilding Africa (2010), 16 pp.
"Investigative, serious journalism seeks to verify rumours and report on facts only. Unfortunately, shortages of staff and resources make it often hard for journalists to check every aspects of a rumour. Add the pressure of deadlines and the publicfs strong appeDte for scandals and it becomes mor ... more
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The Digital Journalist's Handbook

Mark S. Luckie
La Vergne, Tenn.: [no publisher] (2010), 252 pp.
"This unique how-to book provides simple explanations of complex technologies and provides examples of how journalists can incorporate them into their stories and reporting. The Handbook is composed of 12 chapters, each dedicated to a different tool in the digital journalist's toolbox. Chapters incl ... more
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Editorial Guidelines
Key Guides

Mary Raine
London: Commonwealth Broadcasting Association (CBA), 4th ed. (2010), 62 pp.
"These guidelines are designed to help broadcasters adopt good practices that ensure sound coverage by the media, based on freedom of expression principles and respect of pluralism. The publication provides clear guidance to everlasting issues such as basic editorial principles, accuracy, impartiali ... more
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A Guide to Organizing Writeshops. Writeshops: A Tool for Packaging and Sharing Field Experiences

International Institute of Rural Reconstruction (IIRR) (2010), ix, 63 pp.
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Participatory Mapping and Communication: A Guide to Developing a Participatory Communication Strategy to Support Participatory Mapping

Jon Corbett
Rome: International Fund for Agricultural Development (IFAD) (2010), 24 pp.
"This publication focuses on participatory communication and seeks to provide guidance to IFAD staff on developing a participatory communication strategy to strengthen the impact of participatory mapping initiatives. The publication is a follow-up to The IFAD adaptive approach to participatory mappi ... more
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Knowing and Researching Your Audience

Brian Lister, Caroline Mitchell, Tony O'Shea
In: Managing Radio
Brian Lister, Caroline Mitchell, Tony O'Shea
Sedgefield: Sound Concepts (2010), pp. 63-81
"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo ... more