"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
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peration agencies, and IUCN-CEC. This paper presents the final results of the Interest Group’s work and will be presented at the World Congress on Communication for Sustainable Development (WCCD), organized by the World Bank and FAO in 2006. [...] The manual is envisioned as a tool for policymakers and planners to obtain an overview of the issues involved. GTZ Rioplus and the Interest Group hope that this tool will quickly and convincingly show how strategic communication can become an integrated component of policies, strategies and projects, and thereby help ensure that adequate human and fi nancial resources are allocated to this end. Strategic communication, in the context of this paper, is understood as a dynamic process, integrated in a large-scale initiative that comprises multi-disciplinary and social marketing, non-formal education and public participation, thrives on acting people, aims at the innovative and sustainable change of practices, behaviors and lifestyles, guides communication processes and media interventions within and among social groups, and is a pre-requisite and a tool for change at the same time." (Foreword)
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"The African Charter on Broadcasting, adopted in 2001 on the tenth anniversary of the Windhoek Declaration, alongside the African Commission on Human and Peoples’ Rights Declaration of Principles on Freedom of Expression in Africa establish a series of important principles that should guide the de
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velopment of African broadcasting. These include: the crucial important of independent broadcasting regulators; the transformation of state and government broadcasters into public broadcasters; the importance of encouraging pluralism and diversity in ownership of broadcasting. The task of implementing these principles lies to a large extent with African broadcasting regulators. This manual is aimed at members and staff of African broadcasting regulatory bodies, along with others, such as journalists, broadcasters and civil society groups who are seeking to realize the ideals in these declarations." (Purpose of this manual, page 10)
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"This guidebook is designed to help young people and those who work with them design and produce entertaining radio programmes which help construct a peaceful future. The basis of this guide was developed in September 2005 at a workshop in Ghana bringing together presenters and producers from 12 sub
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-Saharan African countries who explored the skills necessary to make youth programmes which engage the audience and have a positive rather than negative impact, helping resolve rather than inflame conflict. The principles behind include new ways of seeing their roles, new perspectives on conflict, and new objectives and techniques for presenting their programmes." (Publisher description)
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"The purpose of the manual is to introduce peacebuilding practitioners to the concepts, tools, and methods needed to incorporate better design, monitoring, and evaluation practices into peacebuilding programming. As an introductory volume, the target audience is front-line peacebuilding practitioner
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s from around the world with minimal formal training in design, monitoring, and evaluation. It assumes the audience has experience, training, and access to resources on conflict assessments, which are a prerequisite to participating in conflict transformation program design [...] The manual offers general information on learning and change in addition to chapters dedicated to specific issues such as baselines, indicators, monitoring, and evaluation. It is organized so that readers can easily jump from one chapter to another. However, we strongly urge jumpy readers to start with the chapter on understanding change because it frames the thinking for most of the discussions in the other chapters." (Page 2)
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"This toolkit provides a selection of 100 participatory learning and action (PLA) tools which you can use for HIV/AIDS programmes. PLA tools are interactive activities which enable communities and organisations to learn together about a HIV/AIDS in their community, develop a plan, act on it and eval
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uate and reflect on how it went. The philosophy of this set of publications is that organisations and communities have to work as closely together as possible if they are to address HIV/AIDS successfully." (Page 6)
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"Weblogs, Podcast und Co. sind nicht wirklich neu. Sie lösen aber Versprechen ein, die das Internet der ersten Generation gegeben hat – jeder kann kostengünstig seine Meinung per Text, Foto, Audio und Video weltweit verbreiten. Wenn er es geschickt macht, sogar mit der Chance, dass er von andere
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n durchaus wahrgenommen wird. Information und Kommunikation werden durch Weblogs und Podcasts nicht umgeschrieben, aber ergänzt werden müssen. Dadurch entstehen auch neue Geschäftsmodelle. Dieser Ratgeber beschreibt die Chancen und Risiken dieser Ansätze. Jeder, der möchte, kann nach der Lektüre des Anhangs seinen Blog bauen und mit eigenen Gedanken selbst unter die „Verleger“ der Welt gehen." (Vorwort, Seite 5)
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"The guide is divided into three parts: the basics, the media and more about HIV. It provides answers to frequently asked questions about HIV and AIDS, treatments and diagnoses. Other sections cover the history of the virus, transmission, treatments, opportunistic infections and a chronological acco
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unt of the development of the epidemic. There is also a section on “terms to use”, suggesting alternatives to the common terminology and misconceptions that denigrate and undermine people living with HIV and AIDS. Because HIV is mostly transmitted via unprotected sex, a society’s myths, taboos and societal norms can often cloud debate on the disease and prevent accurate information getting into the public domain. The International Federation of Journalists is committed to play its part in combating HIV and AIDS. This guide, along with training courses for journalists provided through local journalists’ trade unions, aims to raise awareness of issues facing the media and provide real tools to assist in reporting the global and local HIV and AIDS epidemic." (Introduction, page 4)
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"Los proyectos de desarrollo, en tanto acciones tendientes a poner en práctica los derechos humanos, requieren de intervenciones que tengan en cuenta la participación de las personas. Estos modelos participativos no pretenden únicamente lograr mejores resultados, sino convertirse en herramientas
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para el fortalecimiento de lo público, entendido como aquello que conviene a todos, para su dignidad. Lo público así entendido, necesita a su vez de una ciudadanía motivada y activa, capaz de crear cambios sociales cooperativamente. Ahora bien, nadie puede desear participar en lo que no conoce, por lo tanto, es impensable un proyecto de este tipo que no considere la dimensión comunicacional. Será necesario entonces que como comunicadores nos preguntemos: ¿Lograremos nuestros objetivos a través de proyectos que no tengan sentido para las personas implicadas? ¿Cómo llegar a poblaciones con diferentes culturas, diferentes contextos sociales, diferentes visiones de su “estar en el mundo”? Este segundo cuadernillo gira alrededor de estas preguntas, desde lo metodológico. Su objetivo fundamental es poner a disposición de los comunicadores herramientas de planificación que les permitan intervenir eficazmente en proyectos de desarrollo, cualquiera sea el rol que les toque desempeñar." (Presentación, página 7)
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"A practical step-by-step guide for self-publishers how to run a successful publishing operation, from manuscript preparation, design and production, through to distribution and marketing and promotion." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2511)
"The purpose of this handbook is to examine how journalists can fulfil their duties within a framework of producing high quality, ethical journalism that is responsive to the needs of the community. The handbook aims to give Sri Lankan journalists an appreciation of their role in society with partic
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ular emphasis on journalism driven by public service values. This report looks at ways individual journalists can play their part in overcoming these problems as part of the peace-building process and the advancement of Sri Lankan society. More importantly, it would allow the media to fulfil its role as the watchdog of an informed democratic society. It proposes, as a solution, that journalists strive for increased professionalism using the public service journalism model as the basis for change. The book explains the role of the journalist with particular regard to producing high quality ethical journalism that informs and engages the public – a vital element in the creation of a vibrant democracy. Checklists are useful in changing behaviour by implementing a new practical way of doing work. The checklists that appear throughout the handbook offer ways to ensure high quality ethical journalism that meets the values of public service journalism. The handbook is part of a strategy to encourage the support of journalists, editors and media owners to transform Sri Lanka’s media with the broad support of the community." (How to use this handbook, page 4)
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"This handbook, written in accordance with the journalistic principles practised by the widely respected international news agency Reuters, is designed to provide advice and guidance on fact-based reporting for Iraqi journalists whenever they need it and forms part of the essential support provided
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by the project’s ongoing mentoring to enhance their skills. The manual was drawn from the wide experiences of Reuters’ journalists. It is not intended to be a complete guide to all journalists everywhere, recognising that conditions under which the media operate vary widely from country to country." (Preface)
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"When children are victims of violence, journalists have a responsibility to report the truth with compassion and sensitivity. Kids aren’t mini-adults; they deserve special consideration when they end up in the news. Yet few journalists have experience interviewing children for routine stories, le
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t alone when tragedy hits. What ground rules apply? Is it OK to interview children huddled outside a school after a classmate has gunned down a teacher? At the hospital after a car accident? Should you name child abuse victims in news coverage? Juveniles who commit crimes? How do you balance children’s right to privacy with telling compelling stories? Exposure to violence affects children and adults differently. But kids are just as vulnerable to post-traumatic stress and other emotional consequences of violence and tragedy. Journalists can write stories that help educate parents about how to recognize emotional trauma in their children. They can foster community healing by interviewing families putting their lives back together after a disaster. Editors can weigh the impact of graphic visual images on young readers when deciding what to publish or broadcast." (Page 2)
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