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Countries
Authors & Publishers
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Methods applied
Journals
Output Type
"Written by the co-founder of PC Magazine, PC World and Macworld, this practical, informative book gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: raising start-up money; attracting the best help; choosing the right marketing ... more
"¿Es posible lograr que en la Redacción de una empresa periodística convivan los conceptos de calidad y creatividad con los de eficiencia y productividad? ¿Son aplicables en las Redacciones las herramientas tradicionales de gestión de empresas? De estos interrogantes parte el autor para analiza ... more
"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo ... more
"The idea of capturing, storing and sharing knowledge so as to learn lessons from the past and from elsewhere – overcoming the boundaries posed by time and space – is far from being a new one. In recent years, a growing movement has emphasised the improved application of knowledge and learning a ... more
"Using detailed checklists, the authors explain the stages of a typical consultancy, paying close attention to the practical, ethical, financial, and legal aspects of the process. Drawing on their own extensive experience and a wide-ranging survey of international NGOs and freelance consultants, the ... more
"This volume grew out of a seminar on scholarly publishing held in Arusha, Tanzania in 2002. It was originally announced for publication as The African Scholarly Writers and Publishers Handbook, as a sequel to the much acclaimed African Writers’ Handbook published by African Books Collective in 19 ... more
"The purpose of this handbook is to examine how journalists can fulfil their duties within a framework of producing high quality, ethical journalism that is responsive to the needs of the community. The handbook aims to give Sri Lankan journalists an appreciation of their role in society with partic ... more

Media Guide

Dar es Salaam: Pact Tanzania (2006), 70 pp.
"Este Manual de Campaña Electoral es un conjunto de orientaciones estratégicas y generales que pretende ser útil en toda contienda electoral y un facilitador de las técnicas del marketing político. Es una guía al candidato y a su equipo de campaña en las distintas instancias que deberá recor ... more
"Weblogs, Podcast und Co. sind nicht wirklich neu. Sie lösen aber Versprechen ein, die das Internet der ersten Generation gegeben hat – jeder kann kostengünstig seine Meinung per Text, Foto, Audio und Video weltweit verbreiten. Wenn er es geschickt macht, sogar mit der Chance, dass er von andere ... more