"Wallposter comics are inexpensively produced educational stories by local NGOs. These stories, which are pasted up on walls and similar places create a lot of interest in the communities. The wallposters are either silk screen printed or made by photocopying. This booklet is a guide in how to make
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wallposter comics."
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"This toolkit is divided into two key sections. Section One - defines the conceptual issues on gender and media advocacy; looks at why the media should be a focus of gender and feminist activism; highlights the key issues for gender and media advocacy using the findings of the Global Media Monitorin
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g Project (GMMP) 2005; and discusses the various target audiences key to achieve change. Section Two - provides the tactical information on the steps, tools and strategies that are useful in gender and media advocacy; provides tips and pointers on how to engage with the media and how to put gender on the news agenda. Information boxes, case studies and discussion points are provided in the various chapters. At the end of each Section, the user will find a glossary of key terms used in the chapters, and a summary of the key pointers and issues that have emerged from the chapters." (Page 6)
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"This practical guide is intended to provide a useful communication framework that can be readily applied to CDD operations. More specifically the guide: presents a simple, step-by-step process to plan, design, implement, and manage a comprehensive strategic communication program in a CDD operation;
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explains the basic concepts and ideas of a strategic communication intervention; focuses on the strategic aspects of a comprehensive communication program rather than on ad hoc and occasional information dissemination activities; demonstrates how to establish clear linkages between the communication objectives and the project goals in order to help achieve the overall objective of the CDD operation; and provides specific examples and matrices to plan, design, budget, and manage a communication program in CDD." (Foreword)
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"This book is designed to provide practical guidelines to those in the field of entertainment-education drama who want to sharpen their skills. With separate sections for various users - programme managers, writers, producers, directors and actors - the book is a structured, step-by-step manual that
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provides answers to the problems they can face. The book focuses in detail on the 'design approach' for determining and articulating effective messages that are contained in the drama. It draws on methods that have been tried and tested worldwide. In addition to a number of actual scripts that have been converted into dramas, it also contains useful appendices that provide sample documents of various procedural requirements as suggested in the book. Esta de Fossard is Senior Communication Advisor and Professor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California, Ohio and George Mason. John Riber is a Independent Film-Maker and Director, Media for Development (East Africa), Dar-Es-Salaam, Tanzania." (Publisher website)
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"Als Beispiel einer Kampagne habe ich einen Wahlkampf genommen, da Wahlkämpfe gegenüber anderen Kampagnen in aller Regel zwei zusätzliche Komponenten aufweisen: Personalisierung. Zwar ist der Spitzenkandidat für eine Partei, was auch BrentSpar für die Anti-Shell-Kampagne von Greenpeace gewesen
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ist: Person bzw. Einzelsymbol stehen als Teil für das Ganze, sie versinnbildlichen das Anliegen, geben der Kampagne Gesicht. Doch ist der Spitzenkandidat immer auch Subjekt der Kampagne, nie nur Objekt. Das erfordert eine sehr intensive Zusammenarbeit zwischen Kandidat und Kampagnenleitung.
Unmittelbare Konkurrenz. Die Anzahl von Mandaten ist fest gelegt und die Möglichkeit, nach der Aufstellung der Wahllisten auf andere „Stimm-Märkte“ auszuweichen, nicht gegeben. Das erfordert zusätzliche strategische Überlegungen. Dieses Buch zeigt, wie eine Kampagne ablaufen kann und soll – mit Anleihen aus der Theorie, mit Blicken auf die USA, mit einem Beispiel, ... und mit Verweisen auf andere MuP-Bücher, mit denen dieses Buch eng verzahnt ist. Die Inhalte sind auf Kampagnen im Non-Profit-Bereich übertragbar. Die skizzierte Kampagne am Ende zeigt ein Beispiel dafür." (Seite 9)
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"Les médias sont certes une des vitrines d'accès à la formation citoyenne puisque l'information devrait fournir la matière première permettant aux citoyens d'exercer en démocratie leur rôle de manière éclairée. Il ne suffit pas seulement de pratiquer les médias mais il faut aussi, surtout
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, et d'abord les connaître. C'est à cette double exigence que tente de répondre le présent manuel. Pour ce faire, le manuel est subdivisé en trois sections dont les deux premières offrent suffisamment de matière permettant d'accéder à une large connaissance des médias et d'inciter à une réflexion critique quant à la portée des moyens d'information et de communication dans un processus de démocratisation. L'effort de théorisation et de conceptualisation que susciteront chez l'élève les deux premières sections de ce manuel précède une troisième section consacrée à l'acquisition de savoir-faire permettant une initiation à chacune des étapes de réalisation d'un journal. L'accent mis dans ce cas-ci sur la presse en général et le journal en particulier pourrait éventuellement servir de repère pour de futures expériences d'apprentissage dans d'autres domaines médiatiques, comme par exemple la radio, la télévision ou l'Internet. Le lien est ainsi trouvé entre la connaissance générale des médias et la pratique concrète d'appropriation du média qu'est le journal. Le souci de cette articulation logique entre ces connaissances théoriques et pratiques permet ainsi de faciliter la réalisation de l'objectif global du projet, étant entendu que la formation d'un esprit critique est un préalable à l'exercice rationnel et efficace de la citoyenneté et qui plus est d'une plus grande démocratisation de l'espace médiatique. Mais avant de revenir en détails sur les objectifs généraux et spécifiques de chacune des fiches contenues dans ce manuel, il nous paraît important de jeter un regard sur le contexte, mondial d'abord, et sénégalais ensuite, de l'évolution de l'espace médiatique, afin d'y trouver des éléments d'argumentation en faveur de l'idée du projet d'introduction de l'éducation des médias dans le cadre scolaire." (Introduction générale, page 13)
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"Medios para la Paz (MPP), con el apoyo técnico de la Organización Internacional para las Migraciones (OIM) y el apoyo financiero de la Agencia de los Estados Unidos para el Desarrollo Internacional (USAID) realizó, en el 2004, ocho talleres para 250 periodistas sobre el cubrimiento informativo d
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e la problemática del desplazamiento forzado interno. Tema al que no se le presta la debida atención en los medios de comunicación y que no suele relacionarse con los procesos de negociación o la solución de los conflictos. Sin embargo, millones de colombianos han padecido las consecuencias concretas del conflicto con la pérdida de sus familiares, sus bienes y del derecho fundamental a permanecer en un sitio o a movilizarse libremente por el país. De los talleres surge el Manual para un Cubrimiento periodístico responsable del desplazamiento forzado interno que presentamos y que busca responder a las necesidades y vacíos profesionales expresados por los colegas participantes." (Presentación, página 7)
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"This publication contains a collection of scripts and selected radio episodes that have been produced and distributed by ABC Ulwazi in Southern Africa. The scripts focus on social and health issues, and recognize that local communities are the key drivers of their own development. Each of the progr
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ammes, only partially presented, were produced with the systematic participation of community members and with a conscious effort to ensure easy adaptation of the original English versions to local languages. They attempt to demonstrate formats that combine information and education approaches to engage the public audience in critical development issues. The scripts of the three programmes included here promote poverty eradication, gender equality, and the prevention of HIV/AIDS. Each programme was produced to influence social change for economic growth and stability." (Introduction)
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"The handbook was developed, first and foremost, as a practical guide for members of election observation missions. At the same time, it has become a major reference document for ODIHR’s election observation methodology and, as such, has also inspired other observer groups, both domestic and inter
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national, in developing their own election observation capacity.
ODIHR’s election observation methodology has evolved over the years to reflect the experience gained from observing or assessing a total of more than 230 elections, leading to the development of an ever more-refined approach to observing or assessing elections in different circumstances and responding to varying needs. A long-term, comprehensive, consistent and systematic election observation methodology has become the bedrock of ODIHR’s credibility in this field.
[...] The new edition takes account of developments in field practices that have evolved since 2005, such as those for observing new voting technologies and an increased emphasis on the observation of post-election developments. It includes details on how ODIHR has tailored its election-related activities to needs that have been identified in order to best assist participating States with the resources available. As such, this edition of the Handbook provides an overview of the different formats that ODIHR can employ when undertaking election-related activities, including election observation missions, limited election observation missions, election assessment missions and expert teams. Finally it also elaborates on follow-up to ODIHR election-related recommendations, as well as on media and statistical analysis." (Foreword, page 8)
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"This book can benefit people who work with children and those who are interested in beginning puppetry or who want to expand their puppetry knowledge base. It is meant to be an aid to research, an idea starter, and a curiosity tickler. If you have always wanted to try shadow puppetry, for instance,
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you might want to know a little about the cultures that use shadow puppetry. Then you might want to be led to some books that would give you ideas for trying out shadow puppetry. The titles of suggested books at the end of each entry will lead you to the bibliography with its annotations, which in turn will give you information about the recommended books. Reading the annotations will help to refine your choices and point you toward the first title to try. For example, if you’re a classroom teacher interested in shadow puppetry, you might gravitate to Wisniewskis’ Worlds of Shadow, a book written for teachers. The same title might also appeal to a health worker with a minimum budget and small amount of equipment space who wants to use puppets to involve children in learning about healthy living." (Preface)
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"This book is an invitation—an invitation to discover the potential of a simple video camera and the power it holds to spark social change. Every day, all around the world, activists draw upon video in creative, strategic ways and use the results to ensure that silent voices are heard and importan
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t reforms are made. In this book we will show you how they do this, and how you can do it too [...] These chapters will walk you through the process of “video advocacy.” By this phrase we mean the use of video as an essential tool in social justice activism—one that can be deployed as strategically and effectively as more traditional forms of “advocacy” referring to the range of ways to exert pressure for a defi ned goal of change, including persuasion, relationship-building, lobbying, organizing, and mobilizing. We will draw on the inspiring real-life experiences of social justice video advocates worldwide—groups that have worked with the human rights organization WITNESS where I work, and a range of other wellknown and lesser-known fi gures in the activist universe. Throughout you’ll fi nd an emphasis on the emotional and empathetic aspect of video, on its humanizing ability to communicate across boundaries. We also stress the need for collaboration within organizations and among outside allies to more successfully facilitate the production and use of video." (Introduction, page xii-xiii)
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