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"Als Beispiel einer Kampagne habe ich einen Wahlkampf genommen, da Wahlkämpfe gegenüber anderen Kampagnen in aller Regel zwei zusätzliche Komponenten aufweisen: Personalisierung. Zwar ist der Spitzenkandidat für eine Partei, was auch BrentSpar für die Anti-Shell-Kampagne von Greenpeace gewesen ... more
"En una industria cada vez más apremiada por los resultados económicos, los principios que se presentan aquí son un alegato a favor del lenguaje, de la buena escritura, de la coherencia interna, así como de las buenas relaciones entre quienes escriben los manuscritos y quienes ayudan a convertir ... more
"The goal of this best practices guide is not to provide a template for trauma reporting, although the specific examples should be useful for journalists working on similar stories or faced with similar ethical dilemmas related to trauma reporting. The goal is to help journalists produce professiona ... more
"La presente es una publicación destinada a escuelas, organizaciones no gubernamentales y grupos comunitarios que quieran desarrollar talleres de producción radial con niñas, niños y jóvenes, desde una perspectiva ligada al derecho de la infancia y la juventud a participar activamente en sus co ... more
"Wallposter comics are inexpensively produced educational stories by local NGOs. These stories, which are pasted up on walls and similar places create a lot of interest in the communities. The wallposters are either silk screen printed or made by photocopying. This booklet is a guide in how to make ... more
"La FIJ mène depuis de nombreuses années une campagne pour le renforcement de la sécurité et pour la défense des journalistes autochtones et des freelances, car ce sont eux qui sont exposés aux risques les plus importants et qui bénéficient du moins de protection. Les choses commencent à bo ... more
"This manual was designed for project managers, and gives emphasis to the planning and production - not on scriptwriting - of radio soap operas for peace building in conflict areas. Its underlying assumption is that radio soap operas can, over a long term period, subtly change attitudes, and contrib ... more
"This practical workshop manual forms part of a five day course run by the Health and Media Partnership. The workshop aimed to teach reporters how to report on HIV/AIDS, TB and malaria in ways that contribute to the prevention and control of these diseases and positively influence the attitudes and ... more
"As a component of international cultural cooperation, the donation of second-hand books is a current practice that is both common and controversial. The practice arose from the realization that bibliographic and documentary resources were unevenly distributed in the world. Book donation programmes ... more
"Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from an ... more
"A revised and updated edition of the popular How to Get Published in South Africa (1996), dealing with all the steps involved in finding the right publisher and breaking into print. The focus is on non-fiction, although there is much practical advice here for writers of all genres." (Hans M. Zell, ... more
"Les codes typographiques sur le marché sont d'un accès difficile. Le dictionnaire de Louis Guéry propose un classement simple, par ordre alphabétique, par nom et par notion. Les règles sont accompagnées d'exemples qui en facilitent la compréhension. Avec plus de six cents entrées, c'est l'o ... more