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Countries
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Journals
Output Type
"Esta obra es una guía práctica para que quienes conciben, contratan y producen libros se comuniquen mejor con los compradores; es también una descripción del complejo pero apasionante escenario en que se mueven los editores para lograr que sus obras circulen por los muchos vasos comunicantes qu ... more
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge ... more
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different ... more
Umfasst die wichtigsten Internet-Adressen für alle zentralen Felder der Gemeindearbeit, Anleitungen zum Aufbau einer eigenen Gemeinde-Homepage (Konzepte, Design, Aufbau) und zusätzlich praxisunterstützende Planungsvorlagen.
"This book is written for managers of NGO and community organisations. It aims to help them to think critically about what kinds of information they, their organisations, their staff, and their project partners need. It discusses how they can access such information, manage it, and communicate it in ... more
"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) B ... more