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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Mit Kamera, Maus und Mikro: Medienarbeit mit Kindern
München: kopaed (2003), 190 pp.
Marketing editorial: La guía
Key Guides
Mexico, DF: Fondo de Cultura Económica (FCE) (2003), 219 pp.
"Esta obra es una guía práctica para que quienes conciben, contratan y producen libros se comuniquen mejor con los compradores; es también una descripción del complejo pero apasionante escenario en que se mueven los editores para lograr que sus obras circulen por los muchos vasos comunicantes qu
...
Participative Marketing for Local Radio
Key Guides
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
...
Development Through Radio: A Guide to Setting Up Radio Listening Clubs
Lusaka: Panos Southern Africa (2003), vi, 69 pp.
A Field Guide to Designing a Health Communication Strategy
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
SADC Media Law: A Handbook for Media Practitioners. Vol. 1: A Comparative Overview of the Laws and Practice in Malawi, Namibia, South Africa and Zimbabwe
Key Guides
Deep Insights
Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2003), xii, 144 pp.
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides
Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
...
Internet-Guide Gemeindearbeit: Gemeinde geht online - mit den wichtigsten Adressen für die Arbeitsfelder der Gemeindearbeit
Gütersloh: Gütersloher Verlagshaus (2003), 104 pp.
Umfasst die wichtigsten Internet-Adressen für alle zentralen Felder der Gemeindearbeit, Anleitungen zum Aufbau einer eigenen Gemeinde-Homepage (Konzepte, Design, Aufbau) und zusätzlich praxisunterstützende Planungsvorlagen.
A Media Relations Handbook for Non-Governmental Organizations
New York; London: Independent Journalism Foundation; Media Diversity Institute (2003), 89 pp.
Handling the Media
Civicus (2003), 34 pp.
Guía metodológica para la gestión participativa de conflictos socioambientales
Quito: Abya-Yala (2003), 241 pp.
Information Management for Development Organisations
Oxford: Oxfam, 2nd ed. (2003), 294 pp.
"This book is written for managers of NGO and community organisations. It aims to help them to think critically about what kinds of information they, their organisations, their staff, and their project partners need. It discusses how they can access such information, manage it, and communicate it in
...
Book Marketing, Sales and Distribution
Harare: African Publishing Institute (API) (2003), 44 pp.
"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) B
...