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"Originally available only to Associated Press members, this is the definitive guide to writing and delivering the news on radio, television, and other broadcast media. While the focus throughout is on the art of finding, researching, writing, editing, producing, and delivering authoritative, accura ... more
"This manual is intended for persons whose media organization has asked them to plan and present training programs. Our main concern is with programs where employees are taken out of their normal assignments to attend activities aimed at helping them learn new skills or develop their existing skills ... more
How can women's organisations raise funds? This book is the first of a three-part series that helps readers through the practicalities of attracting financial support. This volume focuses on the importance of building credibility as an organisation. The next two volumes look at building structures a ... more
"The media can be a major force for improving the quality of government in developing and transitional countries – which is critical if opportunities for the poor and disadvantaged are also to improve. To fulfil this role the media need room to manoeuvre – tight government regulation and censors ... more
"45 Master Characters will make your characters and their stories more compelling, complex and original than ever before.You'll explore the most common male and female archetypes—the mythic, cross-cultural models from which all characters originate—and learn how to use them as foundations for yo ... more
"This handbook is intended for entrepreneurs, promoters, directors and heads of newspapers for whom the press constitutes the main activity and principal source of income. The subject matter is directed to those who have the power to decide the conditions in which they choose or have already chosen ... more
"L’évaluation, enfin considérée comme un outil irremplaçable pour améliorer la qualité des actions, devient une pratique courante dans les milieux du développement. Mais elle reste un exercice délicat, et génère souvent plus de frustrations que de progrès. Comment en accroître l’effi ... more
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more