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Countries
Authors & Publishers
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Publication Years
Methods applied
Journals
Output Type
"The media cannot be neutral towards peace: While news journalists may react strongly against such a claim by holding their ’professional objectivity’ above everything else, they must realise that the way in which they report on and about a certain conflict can drastically affect the audience’ ... more
"[...] Wenn Mediennutzung einen Teil der Kommunikation bildet, dann ist Mediennutzung in der Familie auch ein Teil der Familienkommunikation. Und die Aufgabe, vor der Familien immer stehen - ihr Leben miteinander zu gestalten -, umfasst dann auch die Pflege der Medienkommunikation im Gesamt der Fami ... more
"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec ... more
"Over the past eight years, GreenCOM has learned a great deal about what works and what doesn’t. The project has also functioned as a clearinghouse for common questions that people around the world raise about EE&C. Most importantly, GreenCOM has demonstrated the value of EE&C and helped managers, ... more
"This is a basic guide for creating and operating a successful newspaper business. This booklet is intended to be useful for newspaper entrepreneurs in developing countries, and in countries with newly emergent press freedoms or market economies. Most newspapers begin with an idea, a mission or an i ... more
"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex ... more
"De plus en plus, on attend des organismes de développement qu’ils démontrent que leurs programmes résultent en des modifications significatives et durables du bien-être des bénéficiaires auxquels ces programmes s’adressent. Cependant, ces « impacts » sont souvent l’effet conjugué d†... more
"This useful practical manual consists of a range of model contracts and users’ guides put together by Lynette Owen, Rights Director of Pearson Education Ltd., and well known for her classic text “Selling Rights”. The contracts draw on a variety of publishing agreements currently in use in the ... more
"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t ... more