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212
130
128
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Countries / Regions
Authors & Publishers
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Methods applied
Journals
Output Type

How to Market Books

London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b ... more
"Esta guía comparte consejos para comunicar el cambio climático de manera efectiva. Está dirigida a profesionales de la comunicación y otros defensores de la acción climática que trabajan en países en desarrollo. Si alguna vez ha tratado de explicar a los colegas de su organización, a los fo ... more
"Este manual de formação visa alargar os conhecimentos dos participantes sobre o direito à informação; estimular uma interpretação do direito à informação como ferramenta para o jornalismo de investigação; desenvolver a capacidade dos participantes na promoção do direito à informaçã ... more
"¿Qué es el periodismo con perspectiva de género? ¿Es informar más sobre la mujer? ¿Es hacer más suplementos para ella? ¿Es entrevistar a más mujeres? Rotundamente no. De nada valen esas opciones, si ese suplemento, esa entrevista, esa mayor presencia femenina continúa perpetuando estereot ... more
"This book is a guide on how to build a community network, a shared local telecommunications infrastructure, managed as a commons, to access the internet and other digital communications services. It was written collectively by a group of community network pioneers in Europe, activists and researche ... more
" The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changi ... more
"A Pastoral da Comunicação (Pascom) pode ser entendida em diversos sentidos, caracterizando-se como uma pastoral com um campo de ação ilimitado, pois são muitas as possibilidades de atuação da Pascom. De modo que podemos entendê-la como um conjunto de ações de comunicaçãorealizadas dentr ... more
"Damit die PR-Mitarbeiter die zunehmend breiter werdende Palette an PR-Instrumenten und -Maßnahmen beherrschen, sind in diesem Praxisband die aktuell relevanten Basics der PR zusammengefasst. Praxisnah und anschaulich liefert der Band direkte Hilfen für die tägliche Arbeit und vermittelt Einsteig ... more
"The Operational Handbook for Contact Centres for online safety of children contains action guidelines as well as knowledge, procedures and rules for successful work through the helpline for providing quality assistance and support to children, youth, families, professionals, teachers and others wor ... more
"La Guía para el diseño de estrategias de comunicación para la defensa del territorio busca contribuir a una pacificación integral de los territorios utilizando como herramienta la comunicación comunitaria. Algunos podrían pensar que somos idealistas, pensarán que sólo siendo bruscos e impon ... more

Fernsehjournalismus

Köln: Herbert von Halem Verlag, 2., völlig überarb. Aufl. (2019), 288 pp.
"Das Buch gibt einen umfassenden Überblick über die Arbeit des Fernsehjournalisten. Die Grundlagen in den verschiedenen Bereichen werden vermittelt. »Fernsehjournalismus« beginnt mit dem filmischen Erzählen und einer passenden Dramaturgie. Als Rohstoffe und Werkzeuge hat der Fernsehjournalist d ... more
"Packed with practical, illustrated exercises using materials and technology readily available to teachers, Puppetry in Theatre and Arts Education shows you how the craft can enliven and enrich any classroom environment, and offers helpful links between puppetry, the curriculum and other aspects of ... more