"Das Wissen um Zusammenhänge im internationalen Buchgeschäft gewinnt in einem zunehmend globalisierten Buchmarkt an Bedeutung. In ökonomischer Hinsicht gilt es, Chancen und Risiken gegeneinander abzuwägen. In kultureller Hinsicht müssen die Auswirkungen eines transnationalen Buchmarktes hinterf
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ragt werden. Der vorliegende Band liefert Zahlen und Fakten, aber spricht auch grundsätzliche Probleme und buchpolitische Fragestellungen an." (Verlagsbeschreibung)
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"There is a public interest in the reporting of major incidents, to inform the public of what has happened and over time allow the public to make sense of those events. Legitimate reporting of major incidents will often include approaches to individuals who have witnessed or been otherwise affected
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by the events; the Code does not seek to prevent this. Journalists must approach individuals caught up in these incidents, or affected family and friends, with sensitivity and sympathy. Journalists must take care to distinguish between claims and facts when reporting on major incidents. Journalists must take particular care in relation to any content about a major incident which involves children, considering carefully how to avoid unnecessary intrusion." (Key points, p1)
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"Part 1 approaches social media analytics from the point of view of media outlets’ most frequent needs. When you set out to analyze your social media activities, it can be hard to know where to start. The first part of the guide helps you to quickly find the answers you need, without having to go
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through the whole document. In part 2, we will look at some of the basics of social media analysis. We’ll explore what different social media metrics mean and which are the most important. Part 3 looks briefly at the resources you should have in place to effectively analyze your online communication. Part 4 is the main part of the guide. In this section, we are looking at Facebook, Twitter, YouTube and WhatsApp and will show you how to use free analytics tools to find out more about your communication and your audience [...] Part 5 introduces you to reporting, i.e. how you can best present your analyses to managers or advertisers. Part 6 provides guidance for trainers who want to use this guide in workshops or training. Last but not least, part 7 contains a comprehensive glossary that explains the most important technical terms related to social media analysis." (Introduction, page 6)
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"Dieses Buch zeigt, wie Unternehmen den Instant-Messaging-Dienst WeChat für ihr Social Media Marketing in China erfolgreich nutzen können. Denn WeChat ist viel mehr als ein mobiler Messenger – es ist Alltagsbegleiter und bezahlt beispielsweise Stromrechnungen, vereinbart Arzttermine, kauft Flug-
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und Zugtickets oder beantragt ein Visum. Für in China tätige Unternehmen ist das soziale Netzwerk als Absatzkanal und Internetplattform unabdingbar. Der Autor erklärt anschaulich, welche Einsatzmöglichkeiten WeChat bietet, beschreibt grundlegende Funktionen sowie das öffentliche WeChat-Konto spezifisch für das Unternehmensmarketing. Er erläutert den Bezahldienst „WeChat Pay“ und viele weitere Tools, wie beispielsweise Content-Marketing-Funktionen oder das Schalten von Anzeigen." (Verlagsbeschreibung)
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"This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporat
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e culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods." (Publisher description)
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"This handbook aims to provide practical guidelines, tips and best practice for social media news video production, based on the experience the Al Jazeera Media Network has been building over the last few years. While we’ll examine what entails producing for platforms such as YouTube, more detaile
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d content will be provided for producing real-time news videos for Facebook, given that it is the most popular platform worldwide (including in the Arab World), with 1.97 billion monthly active users.6 Its video-first strategy, including Facebook Live and 360 video, has increasingly required news organisations to develop or adjust their social video strategies, –and is likely to keep on doing so in the coming years." (Page 4)
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"With regards to actual implementations of ICT tools for anti-corruption, six main categories emerge: r-government and the digital public services; crowdsourcing platforms; whistleblowing platforms; transparency platforms; news reporting and dissemination platforms; DLT & blockchain technology. The
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report analyses each category of tools, using reviews of existing literature as well as interviews with key experts and leaders of ICT anti-corruption projects to offer insights on use cases, implantation considerations, and advantages and disadvantages of a given tool. For example, crowdsourcing platforms benefit significantly from the existence of a follow-up mechanism that allows citizen complaints to be acted upon, and transparency platforms centred on freedom of information requests are likely to succeed only if citizens feel empowered to make requests of their own without fear of being seen as confrontational or facing retribution." (Executive summary)
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"By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and f
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ast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups." (Publisher description)
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"¿Cómo contar el desastre y mostrarlo, sin horrorizar a la comunidad ni ocultarle información? ¿Cómo conservar la objetividad, cuando la cronista o el movilero deben convivir con la desgracia? ¿Qué criterios se deberían seguir para hacer un buen uso de las redes sociales y no dejarse llevar
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por mitos y rumores? Esta publicación sistematiza paso a paso cómo llevar a cabo una de las coberturas más complejas en el periodismo, a partir de los conocimientos de una profesional y docente con treinta años de experiencia en informar desde el lugar del desastre." (www.eudeba.com.ar)
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"O texto é bem abrangente. Destaco alguns temas importantes: é fundamental o trabalho de todos, especialmente das mídias, em prol da unidade da Igreja; é fundamental que cada mídia consiga expressar a catolicidade; as mídias têm responsabilidades na formação da cidadania, conforme orientaç
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ão da doutrina social da Igreja; as mídias também são importantes para a catequese litúrgica, uma vez que “fazem escola” nas comunidades locais; a ética dos agentes que interagem nas mídias, particularmente na questão comercial de produtos ligados ou não à religião; cumplicidade na missionariedade da Igreja; compromisso com a Palavra, a Tradição e o Magistério, pois é isso que define a catolicidade de uma Midia que se diz a serviço da Igreja." (Dom Darci José Nicioli, presidente da Comissão Episcopal para a Comunicação e coordenador de todo o processo de composição do documento, em https://pascombrasil.org.br/aprovado-texto-de-orientacoes-pastorais-para-as-midias-catolicas-do-brasil)
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"This manual provides tips for media practitioners on how to help audiences during health emergencies. It can be read in conjunction with BBC Media Action’s Lifeline Production Manual (available online) which provides more general guidance on how to communicate with people affected by humanitarian
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crises in order to help save lives and reduce suffering. Public health emergencies can start quickly or very slowly. This manual will address those that start relatively quickly: rapid onset public health emergencies." (Introduction)
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