"Of all the aspects of making a book, design is perhaps the most mysterious. Authors and readers surely realize that covers are designed objects that, like it or not, books are commonly judged by. But a book's interior is also the product of a designer's careful attention to such matters as where th
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e page numbers go or how wide the margins are. Even publishing professionals-editors, agents, marketing staff-often have only the vaguest idea of how designers use type, color, space, and other elements to turn manuscripts into visually distinctive and compelling books. This is the first book that explains what designers do for the benefit of all the "word people" involved in making (and enjoying) books. By demystifying how she and her fellow design professionals approach their tasks, Debbie Berne seeks to make authors and publishing colleagues informed partners in design decisions and to ensure the process is collaborative from start to finish. She considers self-published as well as traditionally published authors in her advice. And along the way, she offers delightful reflections on how each part of a book functions and how they ideally come together as a package for the ultimate benefit of the reader." (Publisher description)
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"Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Sixth Edition provides an integrated approach to cri
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sis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research." (Publisher description)
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"A majority of communities in sub–Saharan Africa subscribe to religion which is part of the people’s way of life. At the center of religion are religious leaders whom communities trust and consult on various issues beyond faith and religion. By partnering with these revered figures and building
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their capacity to be champions for health we are able to impact the health of these communities in their day-to-day life."
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"[This is] a practical tool to guide CRS’ Social and Behavior Change (SBC) work across all program sectors. It provides: an understanding of basic principles of human behavior and social change; definitions of key terms and concepts; explanation of the essential steps in the social and behavior ch
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ange process; description of key, evidence-based, effective SBC processes; checklists and templates to guide teams through planning and implementation of SBC steps and practices; a curated list of resources for staff to consult for more detailed guidance on specific topics." (Page 1)
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"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti
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sing content on social media, as well as insights into the unique challenges and opportunities that come with operating in a non-English speaking environment. Whether you’re a seasoned media professional or a novice just starting out, this book is the perfect guide to help you navigate the complex world of social media monetisation and succeed in the digital age." (Introduction, page 7)
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"Die Nachfrage nach Seelsorge und Beratung im Internet ist schon jetzt enorm. In Zukunft wird der Bedarf weiter steigen und auch Kirchengemeinden vor Ort werden sich darauf einstellen müssen. Wie funktioniert aber eine Seelsorge im digitalen Raum, die nur schriftlich Informationen austauscht, an de
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r Menschen anonym teilnehmen oder die auf Social Media, per Chat, E-Mail, Video oder im Messenger angefragt wird? Ergänzt um Kapitel zur Zukunft der digitalen Seelsorge und künstlicher Intelligenz, zur Klimakrise, zur Einbindung in die Arbeit von Kirchen gemeinden und zur Selbstsorge der Seelsorgenden gibt Achim Blackstein Anleitungen und Beispiele für eine Seelsorge, die den ganzen Menschen in den Blick nimmt und sich selbst als gesundheitsfördern den Beitrag zum Wohl der Menschen versteht." (Klappentext)
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"PEN America, the Online News Association, and the International Women’s Media Foundation have teamed up to create Digital Safety Snacks, step-by-step videos to help you defend yourself against online abuse. We’ll explain how to protect your most sensitive accounts from hackers and how to dox yo
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urself before someone else does. We want to empower you to feel safer and more secure while maintaining the public profile you need to do your job." (Abstract)
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"The main recommendations we propose are:
1. Before proceeding with any development, analyze the need and social value of it. Consider the potential benefits and drawbacks of implementing the project.
2. Define the problem to be solved in non-technical terms, based on the joint reflection of the par
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ties interested in developing an AI application. Consider the possible secondary uses of the application of the project and its possible harmful effects.
3. Analyze the data sources with which the model may be trained, taking into consideration the protection of personal data and intellectual property. Pay close attention to potential biases to ensure that all groups are adequately and non-discriminatorily represented, with a special focus on minorities.
4. When training and evaluating predictive models, incorporate a methodology for checking well-known limitations of models that lead to pernicious results: underrepresented classes, majority classes, a tendency to overfit, etc. Incorporate also more general error analysis to detect previously unknown limitations.
5. Carry out deployment in phases, accompanied by the corresponding monitoring mechanisms for early detection of pernicious effects of the implementation of the system in actual contexts, incorporating different perspectives into the analysis of the behavior of the system.
Equity analysis must be transversal, i.e., a reflective resource present throughout the entire system development and construction process, rather than being applied only when evaluating the discriminatory impacts of a system after it has been deployed." (Executive Summary)
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"The primary goal of this handbook is to help companies developing, procuring, or leveraging advanced technologies understand the ethical risks that such technologies introduce, and help them implement the infrastructure necessary to mitigate those risks throughout the product and service life cycle
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. The ITEC Handbook offers a structured methodology to guide enterprises on their journey of transformation from leadership discernment and commitment, to operationalizing ethical and humane use principles, into a new mindset and culture of technology ownership and accountability, where everyone thinks through the consequences of the technology and feels accountability for its impacts on humanity and the planet. It also describes how to define, implement, and manage an ethical-values-focused Responsible Technology Management System (RTMS) aligning the enterprise and stakeholders for social, technical, and business success for the common good of humanity and the environment." (Page 13)
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