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Öffentlichkeitsarbeit für Nonprofit-Organisationen

Gemeinschaftswerk der Evangelischen Publizistik (GEP) (ed.)

Wiesbaden: Gabler (2004), xii, 1233 pp.

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Storytelling in Organizations: Why Storytelling is Transforming 21st Century Organizations and Management

John Seely Brown, Stephen Denning, Katalina Groh

Burlington, MA; Oxford: Elsevier Butterworth-Heinemann (2004), xiii, 192 pp.

"This book tells how four busy executives, each coming from a different background, each with a very different perspective, were surprised to find themselves converge on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the 21st century. It ref ... more

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Storytelling in Film and Television

Kristin Thompson

Cambridge, Mass.: Harvard University Press (2003), xiii, 172 pp.

"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent ... interruptions—for commercials, for week-long gaps between episodes, and even for stretches of time between seasons. Yet they manage, remarkably, to keep track of not only a single long-running narrative, but often several simultaneously. How do film and television writers juggle the need for graspable, enjoyable stories with the many restrictions imposed by their respective commercial formats? How do those two art forms differ in the ways they tell stories? [...] Because television programs typically face far greater restrictions of time and format than films, the storytelling tactics of television often appear extremely simple, especially in situation comedies and dramas with only one or two plotlines. Since the 1980s, dramas with multiple storylines have been praised as introducing complexity into narrative television. I shall argue, however, that good situation comedies and “simple” dramas often in fact also have an underlying complexity. Indeed, many of the interesting aspects of storytelling are hidden in television in a way that they are not in most other arts. We watch television via single episodes, and those episodes may be unremarkable. Yet television is structured in ways that become apparent only if we take the long view. Multiple-episode programs structure narratives within episodes, across seasons, and across a potentially lengthy succession of seasons. To some extent, both classical films and television programs hide their own cleverness in a show of simplicity. In television particularly, the complexity fades into the tenuous connections across a series. Similarly, the virtues of the individual episode— compact exposition, swift progression from cause to effect, establishment of material for future entries in the series—make little impression unless one pays keen attention or undertakes actual analysis, either of the episode or across the season. My first chapter tackles the issue of how one might do that sort of close narrative analysis within episodes ..." (Preface, page ix-x) more

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Kinder und ihr Symbolverständnis: Theorien, Geschichten, Bilder

Hans Dieter Erlinger (ed.)

München: kopaed (2001), 156 pp.

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Encyclopedia of Communication and Information. Vol. 3: Por-Zoo

Jorge Reina Schement (ed.)

New York et al.: Macmillan Reference, Gale Group (2001), pp. 715-1161

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In Bildern reden: Die neue Redekunst aus Ditkos Schule

Peter H. Ditko, Norbert Q. Engelen

Düsseldorf: Econ, 3d ed. (1999), 288 pp.