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Storytelling
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Video ist King! Erfolgreiches Online-Marketing mit YouTube
Bonn: Rheinwerk (2016), 490 pp.
"Follow Me Around", "Haul" und "Vlog"? Verstehen Sie, wovon hier die Rede ist? YouTube boomt. Und wenn auch Sie Webvideos nutzen und zum festen Bestandteil Ihrer Online-Marketing-Aktivitäten machen wollen, dann sollten Sie unbedingt dieses Buch lesen. Egal ob Sie YouTube für eigene Kanäle einsetz
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Digital Crossroads: Civic Media and Migration
Stuttgart: Institut für Auslandsbeziehungen (ifa) (2016), 60 pp.
"This report examines the uses of digital media among non-governmental organizations (NGOs) working with migrants and refugees primarily in Europe. Based on interviews with leaders at over 20 NGOs, this report documents how organizations are thinking about digital and media literacies for combating
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Storytelling Handbook: The Basics of Storytelling
Key Guides
Smithsonian Institution; Museweb Foundation (2016), 13 pp.
"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
Storytelling and Education in the Digital Age: Experiences and Criticisms
Berlin: Peter Lang (2016), 191 pp.
"While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age – MEDA, the authors take a critical stance towards the alleged
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"Die Digitalisierung setzt die Medienbranche unter Druck – die Menschen wollen alle Inhalte immer und überall abrufen können. Doch nicht nur die Ausspielwege und Erlösmodelle, auch die Angebote selbst und ihre Herstellung ändern sich. STORY NOW ist ein praxisorientiertes Handbuch für alle, di
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Comunicación y marketing político: Guía práctica para ser elegido y gobernar con excelente reputación
Key Guides
Bogotá: Konrad-Adenauer-Stiftung (KAS); Centro de Análisis y Entrenamiento Político (CAEP), 7nd ed. (2016), 334 pp.
"Desde su primera edición en el año 2005, la presente obra ha servido como guía práctica para acompañar a los candidatos y sus asesores durante todo el proceso electoral y hoy en día sigue ofreciendo valiosas herramientas tanto tradicionales como también relacionadas con las nuevas tecnologí
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African Digital Media Review, Issue 2
African Journalism Studies, volume 37, issue 4 (2016), pp. 1-136
Narrative Interpretation of HIV/AIDS Messages: The Effects of Storytelling Prompts Among Rural University Students
Critical Arts: South-North Cultural and Media Studies, volume 29, issue 3 (2015), pp. 400-418
"This study examined the use of a locally developed storytelling prompt as an alternative medium for HIV and AIDS awareness and prevention messages among rural university students in Limpopo Province, South Africa. An assessment of first-year students’ (n=21) response to a storytelling stimulus wi
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"Storytelling. Está muy de moda esta expresión y vamos a conocerla, a descubrir sus orígenes próximos y remotos. A aprender esta técnica de comunicación, sus potencialidades y sus límites. Y ver cómo podemos aplicarla en nuestro medio radiofónico." (Introducción, página 4)
Convergent Journalism: An Introduction. Writing and Producing Across Media
Burlington, Mass.; Abingdon, Oxon: Focal Press, 2nd ed. (2015), 246 pp.
Complex TV: The Poetics of Contemporary Television Storytelling
New York: New York University Press (2015), x, 390 pp.
"Complex TV offers a sustained analysis of the poetics of television narrative, focusing on how storytelling has changed in recent years and how viewers make sense of these innovations. Through close analyses of key programs, including The Wire, Lost, Breaking Bad, The Sopranos, Veronica Mars, Curb
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Participatory Photography for Peace: Using Images to Open Up Dialogue After Violence
Journal of Peacebuilding & Development, volume 10, issue 3 (2015), pp. 74-88
"This article begins with a literature review of Participatory Photography (PP) that highlights how this tool has been mostly implemented for action research, advocacy, and public health purposes. It shows how scholars have only quite recently begun to recognise its ability to generate change among
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Hearing Community Radio Listeners: A Storytelling Approach for Community Media Audience Research
Participations: Journal of Audience & Reception Studies, volume 12, issue 2 (2015), pp. 121-146
"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve
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Storytelling and Social Change: A Strategy Guide for Grantmakers
Key Guides
Working Narratives (2015), 69 pp.
"This guide is for anyone who wants to create social change, and who wants to learn how storytelling can help. The guide is divided into four color-coded sections. The strategy section is about how to use storytelling to best effect. The storytelling section offers ideas on how to tell a good story.
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Our Valuable Voices: Community Digital Storytelling for Good Programming and Policy Engagement
Key Guides
Hanoi: Care (2015), 13 pp.
"Vietnam thrives on a rich tapestry of stories across generations; personal and collective stories that form precious threads in the fabric of a diverse nation of more than 90 million people. There are valuable stories waiting to be told by Cham fisherwomen and men living in An Giang; by Hanoi stree
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Narrativas transmedia: Entre teorías y prácticas
Barcelona; Bogotá: Editorial UOC; Editorial Universidad del Rosario (2014), ix, 241 pp.
Digitales Erzählen: Die Dramaturgie der neuen Medien
Konstanz; München: UVK (2014), 252 pp.
"Dennis Eick zeigt, welche neuen Erzählformen durch das Internet und die technischen Möglichkeiten der Digitalisierung realisiert werden können. Er stellt zahlreiche Beispiele aus dem nationalen und internationalen Bereich vor und führt Interviews mit namhaften Fachleuten aus den einzelnen Genre
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Storytelling in virtuellen Welten
Konstanz; München: UVK (2014), 297 pp.
"David Lochner gibt einen Überblick über die vielfältigen Möglichkeiten des Erzählens im virtuellen Raum. Ob Animationsfilm, digitales Spiel oder interaktiver Film – sie alle bieten Autoren und Produzenten neue Wege, Geschichten zu erzählen: Visionen, Träume und Welten zu entwickeln, die da
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Multimediales Erzählen
Konstanz; München: UVK (2014), 177 pp.
"Multimediales Erzählen bedeutet, eine Geschichte mit Texten, Fotos, Videoclips, Audio, Grafik, Animation und Interaktivität zu erzählen. Dabei kommt es darauf an, dass die Informationen nicht redundant sind, sondern sich jeweils ergänzen. Es geht also nicht darum, ein und dieselbe Geschichte in
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