"What has been the influence of television on religion, and vice versa? Horsfield studies the institutional structure of television with this question in mind. Part I provides a historical overview of the development of religious television and an analysis of its structure; Part II is a survey of re
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levant empirical research; Part III is a projection of the future as indicated by current trends, and a suggested strategy for a realistic use of television by the church. His conclusion is that religious broadcasting has been overly influenced by television's institutional structure." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 662)
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"Subject matter, which is divided into books, dissertations and theses, and articles, covers a variety of subjects, ranging from personality profiles and studies of leaders to technical examinations of how the stations and programs function. Annotations are mostly for monographs. Subject/author and
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programs indexes." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1657)
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"The co-authors - Swann, an ordained Presbyterian rninister who is currently managing WRFK-FM for the Virginia Theological Seminary, and Hadden, a professor of religious sociology at the University of Virginia - have made an intensive and critical study of religious broadcasting - examining its root
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s, its vast organization, its programming and messages, its electronic underpinnings, its audiences, and, most significantly, its broader implications for society." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 640)
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"Armstrong, executive director of National Religious Broadcasters which establishes standards for religious stations and program producers and represents three-fourths of U.S. religious broadcasting, highlights rninistries representative of specific trends and discusses pros and cons of broadcast re
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ligion, with his evaluations heavily weighted toward the pros, as might be expected. His book provides a broad general description of the audience type and the reasons for its appeal, as well as his theory of why liberal churches which use traditional methods to spread their message have their doubts and fears of the evangelical broadcasters. He also goes into fund raising. Appendixes give "The NRB Code of Ethics," "Principles and Guidelines for Fund-Raising, Accounting, and Financial Reporting by Christian Organizations, " and a list of "Awards and Honors." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 487)
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