"This book explores marketing as a genuine component of religious traditions. It investigates the theme across a large historical and geographical area, and in a variety of expressions, ranging from 3rd BCE Maya stucco friezes, early Christian writings, and 9th CE Cambodian inscriptions, right down
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to modern-day propaganda and recruitment strategies adopted by the ISIS jihadi movement, Falun Gong, Muslim Varkaris, spirit mediums in India and Thailand, Thai Buddhist monasteries, and the Vatican. The book is unique in its theme and scope. The chapters were written without a single controlling agenda, but all emphasize the need to view our modern consumer society as only one among many historical conditions that have shaped religious marketing. In fact, it will become clear from reading through the chapters that marketing and propaganda are inherent in religions and their teachings. The broad scope of the book shows religious marketing as embedded in and responding to diverse cultural settings, rather than as an isolated component of utility maximization. It allows us to understand religious marketing as a large window into the mental and cultural landscapes of the studied communities. This will have an eye-opening methodological impact on an area of studies that often limits itself to a narrow view of interactions between two opposing fields: spirituality and the market." (Publisher description)
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"Drawing on cases from revolutionary France to the Russia of Vladimir Putin, the international authors probe the nature and agency of local blasphemy accusations, the historical and legal framework in which they were expressed and the violence, both physical and symbolic, accompanying them. In doing
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so, the volume reveals how cultures of blasphemy, and related acts of heresy, apostasy and sacrilege, were a companion to or acted as a trigger for physical action but also a form of how violence was experienced. More generally, it shows the importance of religious sensibilities in modern society and the violent potential contained in criticism or ridicule of the sacred and secular alike." (Publisher description)
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"In this sweeping and ambitious intellectual history, Daniel Veidlinger traces the affinity between Buddhist ideas and communications media back to the efflorescence of Buddhism in the Axial Age of the mid-first millennium BCE. He uses both communications theory and the idea of convergent evolution
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to show how Buddhism arose in the largely urban milieu of Axial Age northeastern India and spread rapidly along the transportation and trading nodes of the Silk Road, where it appealed to merchants and traders from a variety of backgrounds. Throughout, he compares early phases of Buddhism with contemporary developments in which rapid changes in patterns of social interaction were also experienced and brought about by large-scale urbanization and growth in communication and transportation. In both cases, such changes supported the expansive consciousness needed to allow Buddhism to germinate. Veidlinger argues that Buddhist ideas tend to fare well in certain media environments; through a careful analysis of communications used in these contexts, he finds persuasive parallels with modern advances in communications technology that amplify the conditions and effects found along ancient trade routes. From Indra’s Net to Internet incorporates historical research as well as data collected using computer-based analysis of user-generated web content to demonstrate that robust communication networks, which allow for relatively easy contact among a variety of people, support a de-centered understanding of the self, greater compassion for others, an appreciation of interdependence, a universal outlook, and a reduction in emphasis on the efficacy of ritual—all of which lie at the heart of the Buddha’s teachings." (Publisher description)
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