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131
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Output Type

Werbeforschung

Konstanz: UVK (2007), 233 pp.
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich ... more
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c ... more
"Conflicts are more effectively managed if people understand the layers meaning in their conflicts and collaborate based on those meanings. In this book, author Peter M. Kellett analyzes and interprets real-life conflict stories as a way to create opportunities for more productive ways to navigate a ... more
"Obra única no mercado brasileiro, trata de narrativa em geral e de roteiro de cinema e TV em particular. Com caráter didático, mas não preso a normas, é referência obrigatória para escritores, roteiristas, estudantes e todos os que desejam compreender melhor o processo de imaginar e narrar e ... more
"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe ... more
"As Alan Rosenthal states in the preface to this new edition of his acclaimed resource for filmmakers, Writing, Directing, and Producing Documentary Films and Videos is “a book about storytelling—how to tell great and moving stories about fascinating people, whether they be villains or heroes. ... more

Statistik für Kommunikationswissenschaftler

Konstanz: UVK, 2., überarb. Aufl. (2006), 384 pp.

Medienerziehung

Stuttgart: Klett-Cotta (2006), 336 pp.