"¿Es posible lograr que en la Redacción de una empresa periodística convivan los conceptos de calidad y creatividad con los de eficiencia y productividad? ¿Son aplicables en las Redacciones las herramientas tradicionales de gestión de empresas? De estos interrogantes parte el autor para analiza
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r las particularidades del trabajo en un medio de comunicación y proponer herramientas para que editores y periodistas mejoren su gestión. “Estamos convencidos –sostiene Jornet– de que la independencia económica de un medio es esencial para lograr independencia editorial. Y que las redacciones tienen mucho para aportar en este camino”. Y agrega: “No se trata de convertir al periodista en un burócrata ni olvidar que la principal misión de un editor es pensar el mejor producto para la sociedad a la que se dirige. Se trata, sí, de aprovechar las herramientas de gestión para mejorar nuestro trabajo en las redacciones”. El libro se dirige básicamente a directores periodísticos, jefes de Redacción, editores generales o de secciones, productores, jefes de servicios informativos y coordinadores de noticias en medios gráficos o audiovisuales. Pero también a cronistas o redactores que deseen tener una visión más amplia del proceso editorial; a estudiantes de periodismo que se preparan para el ejercicio profesional; a quienes se vinculan con las redacciones desde otras áreas de los medios de comunicación o desde organizaciones civiles o gubernamentales." (Resumen)
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"Chapter 1 defines ‘alternative and activist media’, and considers the need for non-mainstream publications. It introduces the populations who seek out or create alternative media: socially marginalised or dissenting groups, subcultures and others who inhabit liminal spaces, and people who want
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access to information not available through the mass media. It will also examine the ‘information for action’ orientation of much alternative media, which places it in opposition to the mass media’s ‘information for consumption’. Chapter 2 puts the emergence and persistence of alternative and activist media in context, calling into question media analysis that looks strictly at mass media, and posing the possibility and reality of counterhegemonic actions and actors. It includes an overview of key theorists as regards alternative media and media activism. Chapter 3 looks specifically at media participation and consumption by marginalised audiences. The following five chapters look at alternative and activist media formats and rationales in the realms of radio, video, film, print, and digital media, concentrating on real-world practices and projects. In Chapter 9, the border between alternative and activist media and the mass media is probed, revealing areas of contention, reflection, and recuperation. Chapter 10 concludes this exploration with a look at the future, based on an examination of current trends and technologies." (Preface, page ix)
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"Der Band „Mediensoziologie" präsentiert Überblicksbeiträge, die wichtige Grundbegriffe der Soziologie in Verbindung mit dem Medien-Begriff (und das heißt: als unabhängige, abhängige oder intervenierende Größe) erörtern. Die Einbindung von Medien in eine soziologische Perspektive erfolgt
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jeweils durch die Vorgabe eines relevanten Verbindungsglieds, z. B. soziale Ungleichheit, Macht, soziale Konflikte oder Identität. Der Anspruch des vorliegenden Bandes ist die konsequente Zusammenführung von Medien und Gesellschaft. Es soll verdeutlicht werden, dass die moderne Gesellschaft und die Existenz von Massenmedien und -kommunikation eng miteinander verflochten sind, in diesem Kontext wird zugleich die Bedeutung neuer Informations- und Kommunikationstechnologien hervorgehoben." (Back cover)
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"This tutorial is intended to help non-engineers who want to learn something about the technicalities of radio and television. It should also be useful for engineers in training, or those in technical occupations who want an overview of areas outside their area of expertise. We explain the jargon of
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broadcasting and describe the underlying principles, standards, and equipment for broadcast facilities, in terms a layperson can understand. The third edition has been completely revised to reflect the increasing use of digital techniques in all aspects of television and radio broadcasting. It has been reorganized and some obsolete material removed, while also updating the basic information on traditional analog technologies. New chapters have been added to provide an overview of first principles and current standards in the broadcast industry. We concentrate on over-the-air broadcasting from U.S. radio and television stations, but also mention some of the other methods of program delivery to the home and outline some of the different standards and technologies used in other countries." (Preface)
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"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, inclu
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ding community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies." (Publisher description)
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