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The Cultural Industries

Los Angeles: Sage, 2nd ed. (2007), 346 pp.
"This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, ... more
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa ... more

Werbeforschung

Konstanz: UVK (2007), 233 pp.
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich ... more
"The purpose of this book, explained further in Chapter One, is to place before the media scholar, the historicity and continuity in structures of colonialism, postcolonialism, and media globalization around the world. Obviously these are not clearly demarcated processes and colonized countries have ... more
"As Alan Rosenthal states in the preface to this new edition of his acclaimed resource for filmmakers, Writing, Directing, and Producing Documentary Films and Videos is “a book about storytelling—how to tell great and moving stories about fascinating people, whether they be villains or heroes.†... more
"Anton Simons vermittelt die Grundlagen des redaktionellen Wissensmanagements und skizziert Methoden zur gemeinsamen Sicherung, Pflege und Nutzung redaktionswichtigen Wissens mit Hilfe von Social Software sowie die Möglichkeiten, die Feeds, News-Aggregatoren und andere Web-2.0-typische Technologien ... more