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Language
Document type
131
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19
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Werbeforschung
Konstanz: UVK (2007), 233 pp.
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich
...
Media Studies: Media History, Media and the Society
Cape Town: Juta, 2nd ed. (2007), xxviii, 436 pp.
Genre Studies in Mass Media: A Handbook
Hoboken: Sharpe (2007), xiv, 258 pp.
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
...
Free/Open Source Software: Network Infrastructure and Security
New Delhi; Bangkok: Elsevier; UNDP Asia-Pacific Development Information Programme (UNDP-APDIP) (2007), 61 pp.
The Broadcast Journalism Handbook
Key Guides
Essex: Pearson Education (2007), xii, 572 pp.
Mediennutzung: Methodologische, methodische und theoretische Grundlagen
Berlin: Lit (2007), x, 424 pp.
Conflict Dialogue: Working with Layers of Meaning for Productive Relationships
Thousand Oaks; London; New Delhi: Sage (2007), xiii, 285 pp.
"Conflicts are more effectively managed if people understand the layers meaning in their conflicts and collaborate based on those meanings. In this book, author Peter M. Kellett analyzes and interprets real-life conflict stories as a way to create opportunities for more productive ways to navigate a
...
Understanding Audiences and the Film Industry
London: British Film Institute (bfi) (2007), viii, 192 pp.
Health Communication: From Theory to Practice
San Francisco: Jossey-Bass (2007), xxiv, 436 pp.
Medienethik: Verantwortung in der Mediengesellschaft
Stuttgart: Kohlhammer (2007), 223 pp.
Roteiro de cinema e televisão: A arte e a técnica de imaginar, perceber e narrar uma estória
Rio de Janeiro: Zahar, 2nd ed. (2007), 407 pp.
"Obra única no mercado brasileiro, trata de narrativa em geral e de roteiro de cinema e TV em particular. Com caráter didático, mas não preso a normas, é referência obrigatória para escritores, roteiristas, estudantes e todos os que desejam compreender melhor o processo de imaginar e narrar e
...
Visual Methodologies: An Introduction to the Interpretation of Visual Materials
London et al.: Sage, 2nd ed. (2007), xvi, 287 pp.
"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe
...
Digitale Spielräume: Basiswissen Computer- und Videospiele
München: kopaed (2007), 151 pp.
Theorien der Mediennutzung: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2007), 397 pp.
Global Communication
Belmont: Thomson Wadsworth, 2nd ed. (2007), 356 pp.
Writing, Directing, and Producing Documentary Films and Videos
Carbondale; Edwardsville: Southern Illinois University Press, 4th ed. (2007), xvi, 418 pp.
"As Alan Rosenthal states in the preface to this new edition of his acclaimed resource for filmmakers, Writing, Directing, and Producing Documentary Films and Videos is “a book about storytelling—how to tell great and moving stories about fascinating people, whether they be villains or heroes.
...
¿TV or not TV? una mirada interna de la televisión
Santiago de Chile: Editorial Planeta Chilena (2006), 574 pp.
Evaluation und Qualitätsentwicklung: Eine Grundlage für wirkungsorientiertes Qualitätsmanagement
Münster: Waxmann (2006), 376 pp.
Statistik für Kommunikationswissenschaftler
Konstanz: UVK, 2., überarb. Aufl. (2006), 384 pp.
