"Women on the air are usually viewed through a traditional model - in the context of their relationship to their husbands or children – and not as individual beings with a broad range of interests and needs. As a result, radio does not currently meet the needs of women, and women do not participat
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e as much as they would normally otherwise be willing to do. For the latest generation of young women, it has become easier to overcome traditional cultural obstacles as well as to embrace the newest technologies that allow them access to a public platform. However it is still difficult to get ordinary women – of all ages – to come and talk on the radio about their experiences, opinions and interests. This will not change without an increase in women radio presenters and contributors – more women's voices need to be broadcast, and outside of the stereotypical contexts, to encourage greater female ownership in community radio." (Executive summary)
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"This report documents the results of a two-month field research evaluation in Niger and Chad on the media component of the Peace Through Development (PDEV) program funded by USAID under the Trans-Saharan Counterterrorism Partnership (TSCTP). Equal Access, a non-governmental organization (NGO) speci
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alizing in development communications, implements the media component of the PDEV project and works in collaboration with the Academy for Educational Development (AED) to 1) improve local governance in target communities; 2) empower at-risk youth to become active participants in their communities and the economy; and 3) render superfluous ideologies that promote violence. The major activity of the PDEV media component is the production of four radio programs (two in Niger and two in Chad), which are broadcast by a network of PDEV radio partners in each country. The radio programs are supplemented by community-level activities including the organization of listening clubs, the training of community reporters and ongoing training and material support offered to radio station partners in both Chad and Niger." (Executive summary)
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"This is a comparative case study of the church-run, Radio Maria and non church-run, Radio Explorers in the Eastern Province of Zambia. The work compares and contrasts the (1) content and management of the stations, (2) the process of selection of programmes and content development, and (3) accessib
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ility. The core purpose of this intense comparison is to contribute to the further understanding of whether faith-based broadcasting or non-faith based stations offer greater community participation and sense of ownership. To achieve this goal, the study employed triangulation. A total of 200 people were interviewed for quantitative data collection. Focus group and in-depth interviews provided invaluable additional information and insights. The outcome of the research indicates that there is no substantive difference between the sense of ownership and management between the two stations. Quantitative findings were high for both. For example, 83 percent of the respondents said Radio Explorers was accessible and 75 percent said the same of Radio Maria. Qualitative responses in focus group discussions and in-depth interviews revealed similar patterns. However, findings indicate that church-run are more participatory than nonchurch run radio stations. These findings indicate that there is essentially no difference in the operations of faith-based radio stations and the non-church stations." (Abstract)
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"Media Talk" provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcast
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ers as their primary means of communicating with audiences. He looks at a range of media forms and genres, including televised audience debates, confrontational TV talk shows such as "Oprah Winfrey" and "Ricki Lake", open-line talk radio shows, advice-giving broadcasts, news interviews and political panel discussions. Hutchby argues that the study of talk provides insights into the very nature of mass communication, and invites the reader into further consideration of a range of important issues, such as the relationship between broadcasters and audiences, and the public role of media output. The book not only describes the role of media talk but also provides detailed examples of analytical tools." (Publisher description)
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"This report aims to 'assist radio stations to understand formative target audience research and enable them to conduct such research'. The report is primarily based on the experiences with Focus Group Discussions (FGD's) of five South African community radio stations. The publication contains an in
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troduction to the history and situation of community radio stations in South Africa, followed by five detailed case studies. Besides general information about these community radio stations, the case studies picture and quote the opinions of the FGD participants on language use, programme content, listeners' participation, and other topics related to the programme and management of the radio stations they listened to. The publication is not a research guide, but gives concrete examples of the benefits which community radio stations can derive from audience research." (commbox)
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"In 2008, the CBA and UNESCO published the results of a survey of 72 Commonwealth broadcasters which looked at the nature of user-generated content (UGC). It considered what use they make of UGC and their involvement in promoting media and information literacy (MIL). The survey identified a lack of
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initiatives by broadcasters to encourage UGC and promote MIL. But it also revealed that broadcasters noted an almost universal desire for assistance in these areas. The aim of these guidelines is to provide such assistance by outlining ways in which broadcasters can promote MIL to their audiences and at the same time encourage the production of relevant UGC for broadcast. The promotion of UGC and MIL and the use of UGC are vital for helping the media to fulfil its democratic functions in society. By providing not only a space for the public to express themselves but also the skills and capacity to take part in public debate, broadcasters can ensure that citizens’ right to freedom of expression is realised." (Introduction, page 6)
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"This study attempts to explore entertainment-education (E-E) radio drama audience responses/reactions, their motivating factors in writing letters to the drama and the relationship between audience responses and over all program goals of the drama, Menta Menged (Crossroads), in Ethiopia. Because en
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tertainment-education mass media programs which aim at promoting pro-social behavior attract huge audiences both in listening and participating due to their entertainment and educational functions, this study explores these audiences’ feedback with the aim to understand the kind of relationship that exists between audiences and the radio drama. The data was collected through a textual or qualitative content analysis of audience letters, and focus group discussions with audience members; and it was qualitatively analyzed and discussed. The data showed that audiences typically have four kinds of reactions: commentaries, appreciations, associations and reflections with the drama, characters and actors. Furthermore, a number of motivating factors, in addition to the drama (both the messages and model characters), influenced audiences to respond to the drama and involved in the writing of letters. Interestingly, their reactions are mixed when compared to the program’s intended outcomes on audience behaviors." (Abstract)
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"Some recommendations can be made to Radio Progress and its community. The station seems to provide the Upper West people with what they needed – a voice to make themselves heard and to communicate with each other. Since the research showed that most limitations are due to the restraints in financ
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ial stability some stronger effort to receive funding would be advisable. Without undermining the non-profit character, Radio Progress could put more emphasise on some fundraising activities. More financial flexibility could solve most of the limitations the station is facing. Furthermore, the station board should pay more attention to a stable coordination of the station. The formerly absent and recently not existing coordination might bear negative impact on the staff motivation. Moreover, this rather unorganised coordination possibly restricts a consequent performance and a stringent development of the programming as well as potential improvement strategies. Some advice can be addressed to the listening communities. The research showed how vital the listeners handle information and educative input they receive through the station and as such also from other villages. By internal clustering of information and output through internal reflection they could even intensify the mutual learning effect the programming offers. Communities could form a committee to which people can address their grievances, demands and ideas on a frequent basis and which could present these collected information to the station. Such an organised information collection and transfer could overcome a crucial obstacle to participate for many people - the restriction to call or visit the station on their own." (Recommendations, page 98)
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"This study is about Community Radio Madanpokhara (CRM) in Palpa district in Western Nepal. Initiated and managed by the local residents, CRM has been on the air on frequency modulation (FM) band serving 800,000 potential listeners in the region since 2000. Triangulating in-depth interviews, observa
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tions and an audience survey as methods, this research explores the nature and extent of the local residents’ participation in the communication process. The station, operating with a wide participation from its community members, has not only been successful in providing them with an access to much needed information and entertainment but has also, in fact, proved to be an important avenue for the local population to express their opinions and views as well as exchange feelings. An audience survey, conducted in January 2004, revealed that 80.8 percentage of the local respondents listen to their community radio station for information and entertainment. Community radio in the region not only took away listeners from the state owned radio station, it also added new listeners. Thus, operation of a community radio station is not about sharing power, but it is also about creating new power. CRM has increased access to information for a larger section of rural population previously not served or underserved by the state media or the capital based-elite media. If knowledge is power and democracy is more about decentralization of power, then community radio stations in Nepal are truly championing this cause by creating many centers of power in the nation by empowering those left behind in the process and by securing their active involvement. They are encouraging the dispossessed and the marginalized in breaking the ages-old culture of silence, and CRM is leading the way in this endeavor." (Abstract)
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"Long before the descriptor “citizen journalism” became a topic of research interest in academia, Indonesia’s Radio Elshinta (www.elshinta.com) in Jakarta had already opened its airwaves for listeners, most with no formal journalism training, to call in their stories. This paper contextualises
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Elshinta’s experience with Asia’s top online citizen media portal Ohmynews (english.ohmynews.com) in South Korea to identify their common and divergent characteristics. The case study is complemented by interviews with journalists from Elshinta and Ohmynews. The study concludes that despite relatively unreliable access to Internet facilities in Indonesia, the main catalysts for Elshinta’s engagement with its listeners are (a) the predominantly oral culture in Indonesia; (b) low literacy, thus their reliance on radio as the primary source of information and entertainment; and (d) the popularity of mobile phones for formal and informal communication. Indonesian television and newspapers, however, have been slow in catching up with people-initiated journalism because of (a) fear of losing its reputation and credibility, and thus its commercial base; and (b) conflict between unedited reports by untrained reporters with the professional practice standards and the Press Law. Other obstacles to people-initiated journalism in television and newspapers are the slow uptake of amateur handycam images by TV stations, poor Internet access, lack of writing skills and lack of interactivity in existing online news sites." (Abstract)
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"The purpose of this reference publication is to provide meaningful and ready-to-use information to media professionals, decision makers, students, and the general public on the core PSB concepts related to legal, regulatory, financial, and other major issues as recognized by the international profe
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ssional community. Key notions of PSB such as editorial independence, universality, secured funding free of all pressures, distinctiveness, diversity, representativeness, unbiased information, education and enlightenment, social cohesion, citizenship, public accountability, and credibility, are dealt with in the book." (Foreword, page 7)
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"C'est l'aspect de la participation au sein de la Radio Communautaire qu'aborde le « Manuel de formation » publié par l'IPAO de Dakar, en collaboration avec Radio ADA, une radio communautaire ghanéenne qui est reconnue comme une radio communautaire de référence dans sa manière de vivre la par
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ticipation au sein de l'équipe et des communautés qu'elle dessert. Ce manuel s'adresse principalement aux formateurs. Sur 82 pages, ce document pédagogique propose une synthèse de l'approche « formation interne » de Radio ADA : une somme des expériences en matière d'apprentissage, des ateliers qui ont précédé le lancement de la station en février 1998 et ceux qui ont été organisés depuis cette date. Cette approche se veut éclectique en puisant aux sources de la communication en appui au développement et de la pensée de Freire. Elle se fonde sur la méthode d'apprentissage par l'action. Ce manuel a l'ambition de combler un vide dans la formation offerte par la plupart des écoles et centres quant aux démarches et initiatives possibles pour renforcer la participation à tous les échelons au sein des radios communautaires et de proximité. L'auteur de ce manuel, Madame Wilna W. Quarmyne, est la directrice exécutive adjointe de Radio ADA et membre du « Service des radios communautaires du Ghana ». C'est donc son expérience et celle du Réseau Ghanéen des Radios Communautaires qui est ici mis à disposition du plus grand nombre. Ce livre devrait constituer une référence dans toutes démarches de formation interne des « animateurs producteurs » des radios communautaires." (CAMECO Media Forum, 2003/4)
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"The radio campaign ”I’m a child but I have my rights too!” is run by the organization Plan in Burkina Faso, Togo, Mali, Senegal och Guinea. The campaign contains of five-minute-long reports, taking place in an environment that children is well familiar with, often the African countryside wher
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e the village community is strong and each one has its special place. The campaign entertains and informs (edutainment) and it invites the listener to discuss and reflect. The reports are broadcast in co-operation with local and national radio stations. Children are not only a big target group of the campaign but also important actors during the production and broadcasting. The essay ”Communicating rights for children” is the result of a Minor Field Study in Senegal and Burkina Faso. It is a case study of children´s participation in production and broadcasting of the radio campaign ”I’m a child but I have my rights too!”. The study contains two parts, an analysis and interviews where children and adults share their experiences from participating in the campaign." (Summary)
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