"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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eben ist. Im Fokus stehen kooperatives gesellschaftliches Engagement, Informations- und Kampagnenarbeit im Sinne autonomer Gegenöffentlichkeit sowie (transnationale) Vernetzung und Zusammenarbeit. Das Buch vereint die Anregungen einiger aufsehenerregender Fallbeispiele mit nützlichen Anleitungen. Es bietet einen umfassenden Überblick und stellt ein praktisches Nachschlagewerk für politischen Aktivismus dar." (Verlagsbeschreibung)
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"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de
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planificación en el campo de la comunicación para el desarrollo y el cambio social, algunos de los cuales se describen en el Módulo Conceptual, solo se incluyen en este módulo los elementos más comunes y genéricos que intervienen en el diseño de una estrategia. Para ello, los autores se han basado en modelos que utilizan una perspectiva socioecológica y se centran particularmente en el papel de la comunicación para facilitar el cambio a nivel individual, comunitario, institucional, social y político. Las características de la perspectiva socioecológica permiten un análisis profundo de situaciones complejas, así como la identificación e implementación de acciones estratégicas de comunicación a todo nivel y/o en el nivel donde más importa." (Visión general, página xiv)
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"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a
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nd social media to engage supporters; start a side business to raise funds; and much more. Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and “consultant speak” that’s all too common in nonprofit books. The 7th edition is completely updated to reflect recent fundraising trends, such as a rise in the proportion of gifts coming from wealthy donors owing to tax changes. It also suggests strategies for drawing supporters to virtual events." (Back cover)
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"Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns." (https://www.nptechforgood.com)
"Your goals should always follow the SMART heuristic: Specific, Measurable, Actionable, Realistic, Time-Bound. From that list you can see how “fixing everything that’s wrong in the world,” though noble, isn’t a SMART goal. Instead you’ll want something far more manageable, like stopping a
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single bill from passing in a specific vote or enacting a new policy by a specific date. SMART goals are incredibly important when planning grassroots advocacy campaigns. Because the main actors in grassroots advocacy campaigns are regular people instead of nonprofit or advocacy professionals, they need specific guidance, reinforcement, and measurable benchmarks to stay on track. Without breaking down your goals into attainable steps and tackling them one at a time, your grassroots supporters will get discouraged by the lack of visible progress." (Page 5)
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"Citizen science is a vast field. It covers the spectrum of research approaches and offers different methods for engaging volunteers with research in a variety of ways. Common to every citizen science project is a need to communicate with the public effectively. This to recruit and retain citizen sc
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ientists, but equally to inform, train and thank them, in the proper manner, when the project ends. It was this need which prompted Scivil, the Flemish Knowledge Centre for Citizen Science, to set up the working group on communication and participation. The working group decided to document its communication expertise in this guide for anyone who plans to initiate a citizen science project [...] In this guide we provide the building blocks to write up a communication plan for your project, and we include exercises on how to identify a target audience and reach out to schools. We also offer a set of tactics and tools, to secure the initial and continued participation of your citizen scientists. Finally, with our practical tips, you can begin the job of defining your communication plan and choosing the right tactics for effective communication in citizen science. This guide is for anyone who finds themselves communicating and engaging with citizen scientists. The content of the guide is based on studies of citizen participation and the real-life experience of science communicators." (Preface, page 4)
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"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t
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he communication strategy within the context of each organisation; including its policies, practices and areas of work. Chapter Two and Three consider the theoretical foundations, paradigms and communication planning models. Chapter Four gives a summary of the different communication strategies and Chapter Five gives an outline of formative research. Chapter Six guides participants, step-by-step, through the design of a communication strategy. Throughout this chapter, participants are introduced to practical worksheets that help synthesise and apply key concepts in each step of the strategy design process. Additionally, references to different components of the Conceptual Module are made, including examples and case studies, which can help participants make decisions at each step of the process." (Overview, page vii)
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"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending
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upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii)
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"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep
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are workshops while making relevant adaptations based on the context in which the workshop will be facilitated, the needs and realities of participants, and the relevant experiences that each facilitator brings to the workshop. This module suggests activities and timeframes, which can be modified according to the availability of resources of the organisation receiving the training, the complexity of communication, social and development issues that constitute the focus of the workshop, or the scope of the strategy to be formulated." (Overview, page vii)
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"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
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e another as well as their public representatives, and for politicians and journalists to keep their finger on the pulse of the public opinion. This resource will help you make the best use of this unique platform. It’s a platform that is particularly suited to getting your message out to an active and engaged community. Whether you are a politician and want to highlight your policy ideas, a government official who wants to share critical information, or a civil society organization that wants to build campaign momentum, Twitter is the platform for you. Twitter will not only help you to inform and engage people who are already part of your campaign, but it will also allow you to reach those who might otherwise not have gotten involved. A timely, well-crafted message on Twitter can resonate internationally." (Introduction, page 1)
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"Was gibt es in punkto Datenschutz und Datensicherheit für Non-Profits zu beachten und wie können sie Hass, Hetze und Parolen im Netz aktiv begegnen? Wie können zivilgesellschaftliche Organisationen digitale Technik für Beratungsangebote oder NPO-Kampagnen erfolgreich einsetzen und offene Daten
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besser für gute Taten nutzen? Was können Politik und Zivilgesellschaft tun, um digitales Engagement zu unterstützen und die Chancen und Potenziale des digitalen Wandels besser für das Gemeinwohl zu nutzen? Die vorliegende Broschüre liefert Ihnen wertvolle praxisnahe Informationen, Ansätze und Tipps zu diesen Themen und Fragestellungen." (Vorwort)
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"As the largest alliance of U.S.-based nonprofits that work around the world, we believe it is critical to raise awareness about the evolving threat of online disinformation. Whether our members are providing emergency assistance to people fleeing conflicts, promoting democratic governance in places
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with evolving institutions and civil society, or promoting peace as faith-based or faith-founded organizations, we are all united by our shared mission of making the world a more peaceful and prosperous place. Confronting this new challenge is indeed critical to this mission and worthy of our time and resources. We hope this report begins a critical dialogue within our community about the scale of the problem we face concerning online disinformation, and, more importantly, what we can do to protect ourselves against it. As a community, we remain committed to leveraging the knowledge, expertise, and private resources from the NGO community to build stronger defenses against bad actors and abuse of online platforms that provide critical information to members and our beneficiary communities." (Letter from our CEO, page 6)
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"Nichtregierungsorganisationen (NGO) haben in den letzten 20 Jahren stark an Bedeutung zugenommen. Die fortschreitende Globalisierung hat sie zu eigenständigen politischen Akteuren gemacht, deren Rolle von der Kontrolle bis zur aktiven politischen Mitgestaltung reicht. Und etablierte Institutionen
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wie Unternehmen, Staat und Kirche stecken in der Vertrauenskrise. Zudem stellen NGO einen besonderen Typ von Organisationen dar. Viele von ihnen sind Kommunikationsexperten. Doch Kommunikation ist bei ihnen mehr als nur eine Kompetenz unter vielen – sie ist die Kernkompetenz der Nichtregierungsorganisationen. An ihrer Kommunikationsfähigkeit bemisst sich ihr Erfolg. Dieses Buch sammelt und systematisiert das aktuelle Wissen zur Kommunikation von NGO auf interdisziplinärer und internationaler Basis." (Verlagsbeschreibung)
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"Social media channels provide intriguing opportunities for NGOs to communicate with their audiences, raise awareness, and campaign for change. Maintaining strong social media communication that supports the organization’s ability to achieve its goals is the mandate of social media management, the
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day-to-day maintenance and management of an organization’s social media channels and communication. This chapter provides an overview of the potential, practice, process, methods, and tools of effective social media management, including strategic planning based on formative research, implementation and communication, as well as evaluation." (Abstract)
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"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi
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ews erfolgreich zu meistern; einen Verein bekannt zu machen, ein positives Image und Vertrauen aufzubauen; die Bedeutung der Arbeit eines Verbands herauszustellen; von den Anliegen einer Organisation zu überzeugen. Anhand vieler Beispiele aus dem Alltag von Vereinen und Verbänden gibt ein Profi Hilfestellungen für eine effektive Presse- und Öffentlichkeitsarbeit – unverzichtbare Informationen, Tipps und Anregungen für alle, die ihre Public Relations verbessern wollen. Für die dritte Auflage wurde der Band aktualisiert und um ein Kapitel zu Social Media erweitert." (Verlagsbeschreibung)
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"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res
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ources. Because technology investments can be a major budget item for nonprofit organizations, we also made sure to include platforms at different price points. It’s always good to mix things up a little – seven of the most feature – packed programs for nonprofits made it into this new guide. Four were included last year, and we’ve added three new platforms. Once we selected the seven participants, we got a lot of help from the software vendors themselves. We interviewed members of the software vendors’ teams and got answers to some common questions. Our team attended live software demos to see the platforms in action (and we peppered the vendor team with questions and use cases). We also talked with our own team members – who use many different engagement software systems for our clients – to get an understanding of what each one is truly like to use daily." (Page 3)
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"Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combi
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ned with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success. But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign, to ensure that you won’t just be spinning your wheels? That’s where Storytelling in the Digital Age: A Guide for Nonprofits comes in. Author Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you." (Publisher description)
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