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"Die vollständig aktualisierte und erweiterte Neuauflage des etablierten Werks bietet Informationsspezialistinnen und -spezialisten aus allen Sparten einen umfassenden Überblick über die Entwicklungen und die Typologie wissenschaftlicher Informationsressourcen. Darauf aufbauend werden rund 430 In ... more
"This book has been written largely as a result of the success of the Smart Toolkit for Evaluating Information Projects, Products and Services (2010) and in response to suggestions made by stakeholders to produce a compact primer. For many, the Smart Toolkit represents a major work that, despite its ... more
"This is a practical guide to evaluation and impact assessment of information projects, written in the form of an informal letter to a project manager. It does not elaborate on theory but proposes nine "how-to" steps instead. Short and to the point, it includes worksheets for use by managers and oth ... more
"This marketing guide, therefore, introduces librarians and information professionals to marketing concepts and approaches, helps them to adopt a marketing orientation, and provides them with a step-by-step approach to developing marketing strategies and plans for their libraries or information cent ... more