"This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases.
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Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Eleventh Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment. Cases touch on issues and places worldwide, from Al Jazeera to the Xinhua News Agency, from Nigerian “brown envelopes” to PR professional standards in South Africa. Racially divisive language comes up in different communication contexts, as does celebrity influence on culture." (Publisher description)
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"This fully updated second edition of the popular handbook provides an exploration of thinking on media ethics, bringing together the intellectual history of global mass media ethics over the past 40 years, summarising existing research and setting future agenda grounded in philosophy and social sci
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ence. This second edition offers up-to-date and comprehensive coverage of media ethics, including source ethics, social media, the roots of law in ethics, and documentary film. The wide range of contributors include scholars and former professionals who worked as journalists, public relations professionals, and advertising practitioners. They lay out both a good grounding from which to begin more in-depth and individualized explorations, and extensive bibliographies for each chapter to aid that process. For students and professionals who seek to understand and do the best work possible, this book will provide both insight and direction. Standing apart in its comprehensive coverage, the Handbook is required reading for scholars, graduate students, and researchers in media, mass communication, journalism, ethics, and related areas." (Publisher description)
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"Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today's rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background, and the e
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thical guidelines of major professional organizations, this book is designed to stimulate class discussion through real-world examples, case studies, and discussion problems. Students will learn how to mediate between the best interests of their employers and their responsibilities toward other parties, and to consider how economic, technological, and legal changes in their industries affect these ethical considerations." (Publisher description)
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"Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular
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focus on ones involving social media and public protest. Written by two global media ethics experts with extensive teaching experience, this work covers the whole spectrum of media, from news, film, and television, to advertising, PR, and digital media. End-of-chapter exercises, discussion questions, and commentary boxes from a global group of scholars reinforce student learning, engage readers, and offer diverse perspectives." (Publisher description)
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"Im Kontext digitaler Medienumgebungen vermischen sich bestehende werbebezogene normative Standards mit neuen, ehemals branchenfremden Standards. Dies macht auf der Ebene werblicher Medienangebote die Neudefinition ethischer Grenzlinien wahrscheinlich. Dies macht aber auch auf der Ebene der Akteure
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im Feld der Planung, Produktion und Distribution von Werbung ethische Intra und Inter-Rollenkonflikte wahrscheinlich. Darüber hinaus werfen neue Werbeformen wie personalisierte Werbung in digitalen Medienumgebungen neue ethische Probleme auf, Stichwort: Schutz sensibler Zielgruppen. Um das ethische Problempotenzial dieser Entwicklungen auszuloten, ist es erforderlich, dass die ethische Urteilsbildung sich nicht ausschließlich auf werbliche Medienangebote konzentriert, sondern auch die Werte- und Normenbezüge von Praktikern im Feld der Werbung fokussiert." (Abstract)
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"This book contains documents on communication of the Holy Father and the Pontifical Council for Social Communication from 1998-2002, each introduced and outlined by the editor for easy reference. Sections related to communication in other important documents like the Apostolic Exhortation Ecclesia
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in Asia (1998) are also included. The booklet complements the former collection under the same title, which was published in 1997." (Publisher description)
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"Many women and men professionally engaged in advertising do have sensitive consciences, high ethical standards and a strong sense of responsibility. But even for them external pressures — from the clients who commission their work as well as from the competitive internal dynamics of their profess
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ion — can create powerful inducements to unethical behavior. That underlines the need for external structures and systems to support and encourage responsible practice in advertising and to discourage the irresponsible. Voluntary ethical codes are one such source of support. These already exist in a number of places. Welcome as they are, though, they are only as effective as the willingness of advertisers to comply strictly with them. "It is up to the directors and managers of the media which carry advertising to make known to the public, to subscribe to and to apply the codes of professional ethics which already have been opportunely established so as to have the cooperation of the public in making these codes still better and in enforcing their observance." We emphasize the importance of public involvement. Representatives of the public should participate in the formulation, application and periodic updating of ethical codes. The public representatives should include ethicists and church people, as well as representatives of consumer groups. Individuals do well to organize themselves into such groups in order to protect their interests in relation to commercial interests." (Conclusion, page 20)
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