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Indian Newspapers’ Digital Transition: Dainik Jagran, Hindustan Times, and Malayala Manorama
Oxford: Reuters Institute for the Study of Journalism; Centre for Internet and Society (CIS) (2016), 47 pp.
"In this report, we have analysed how the Hindustan Times, Dainik Jagran, and Malayala Manorama are changing their newsroom organisation and journalistic work to adapt to an increasingly digital media environment. Our analysis shows that all three newspapers are investing in expanding their digital
...
How to Launch a Magazine in This Digital Age
New York: Bloomsbury Academic (2014), ix, 221 pp.
"Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights,
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Marketing de periódicos y revistas
Madrid: Pirámide; ESIC Editorial (2005), 358 pp.
"Esta obra es una gran aportación a la escasísima literatura existente en castellano sobre el marketing aplicado a dos sectores tan dinámicos como el de los periódicos y el de las revistas. Se trata de un libro con un evidente enfoque práctico. En sus páginas el lector encontrará abundantes r
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Die Zeitschrift: Von der Idee bis zur Vermarktung
Konstanz: UVK (2004), 364 pp.
"Behandelt Konzeption, Redaktion, Vermarktung, Anzeigen- und Markenmanagement, Vertrieb, Zeitschriftentypen, Darstellungsformen, Covergestaltung, Schriftstile und Layout." (Verlagsbeschreibung)
A Handbook of Good Practice in Journal Publishing
Key Guides
London; Oxford: International African Institute; African Books Collective, 2nd revised ed. (1998), xiv, 173 + approx. 50 pp.
"This handbook covers most aspects of journals publishing and journals management, but special emphasis is put on systems management, subscription fulfilment, financial control, and effective marketing and distribution, including a chapter on journals marketing on the internet. It also includes a se
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