"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches
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to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies." (Publisher description)
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"Policy advocacy is an increasingly important function of many nonprofit organizations, as they seek broad social changes in their concerning issues. Their advocacy practices, however, have often been guided by their own past experiences, anecdotes from peer networks, and consultant advice. Most of
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their practices have largely escaped empirical and theoretical grounding that could better root their work in established theories of policy change. The first book of its kind, Nonprofits in Policy Advocacy bridges this gap by connecting real practices of on-the-ground policy advocates with the burgeoning academic literature in policy studies. In the process, it empirically identifies six distinct policy advocacy strategies, and their accompanying tactics, used by nonprofits. Case studies tell the stories of how advocates apply these strategies in a wide variety of issues including civil rights, criminal justice, education, energy, environment, public health, public infrastructure, and youth." (Publisher description)
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"This guide is designed to support civil society organisations, Oxfam teams and partners to develop and deliver ‘influencing strategies’ for social justice that tackle the structural causes of poverty, inequality and environmental crisis - influencing strategies that will shift unequal and unjus
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t power relations, and change policies, practices, attitudes, behaviours and social norms. It describes how to design effective influencing strategies and put them into practice and explains the tactics that you can use to make change happen. The guide is informed by the learning, experiences and courageous influencing and campaigning undertaken by social movements, civil society networks, Oxfam partners, allies and staff over many years, as well as from evaluations and academic research. [...] The guide is split into three parts: Influencing: this part explains some of the context and principles that underpin Oxfam’s approach to influencing; Strategy: this part explains how to develop an influencing strategy to maximize impact. It takes you through the main steps, provides analysis and planning tools and examples of the strategies and tactics you can use; Tactics and tools: this part provides more in-depth guidance and information on the strategies, tactics and skills you can develop to be effective in your influencing and campaigning. Throughout this guide we refer to strategy; strategies, tactics, actions, activities and tools." (Introduction, page 3)
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"Alle großen Verlagshäuser der großen Leitmedien sind in Events involviert, bei denen Lobbyorganisationen mit im Boot sind. Von Anfang 2012 bis Ende 2015 gab es 59 derartige Veranstaltungen. Dies zeigt, dass es sich längst um ein umfassendes Phänomen handelt [...] Die Untersuchung zeigt weiterh
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in, dass die Verlage mit einer Vielzahl von Lobbyorganisationen aus den verschiedensten Branchen kooperieren. Dabei werden häufig auch Kooperationsformen gewählt, die potenziell zu mittleren bis hohen Einflussmöglichkeiten auf die inhaltliche Ausrichtung der Konferenz führen. Weiterhin scheint eine Mitwirkung der Redaktionen an diesen von den Verlagen organisierten Konferenzen gang und gäbe. Die Einbindung der Journalisten findet zumeist als Moderatoren statt, geht gelegentlich aber auch darüber hinaus. Die vorliegende Arbeit argumentiert, dass hierdurch, besonders in Kombination mit einer inhaltlich potenziell stark beeinflussten Konferenz, Gelegenheitsstrukturen entstehen können, die zur Interessenangleichung zwischen Journalisten und Lobbyisten bzw. zur Einschränkung der kritischen Perspektive beitragen." (Fazit, Seite 32)
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"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
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ncing food security policies. The toolkit also looks at specific information products such as policy briefs, reports and early warning bulletins, and suggests ways to structure and improve them. A section on writing effectively, which focuses on grammar and style, makes sure that written documents are easy to read. Finally, the toolkit gives tips for using the internet, social media and Web 2.0 tools [...] While aimed at professionals working in food security related fields, the lessons in this toolkit can easily be applied to many other fields." (Introduction)
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"El artículo analiza la formación de las políticas públicas de comunicación sobre la selección del estándar técnico para la televisión digital terrestre en Argentina y Chile. El estudio de carácter exploratorio y descriptivo indaga sobre las tensiones, articulaciones y dinámicas de los ac
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tores nacionales y supranacionales (Estado, radiodifusores, consorcios de las normas técnicas y sociedad civil) que participaron en el proceso a partir de fines de la década de 1990, con la incorporación del tema de la televisión digital terrestre a la agenda pública, hasta agosto/septiembre de 2009 con la adopción del sistema japonés-brasileño." (Resumen)
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