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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

C. Ann Hollifield, Amy Jo Coffey

New York; London: Routledge (2023), xxi, 416 pp.

"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M ... more

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Questions to Help Buyers of Online Samples

Amsterdam: ESOMAR (2021), 22 pp.

"This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples. The questions identify the key issues to consider, introduce consistent ... terminology, explain why each question should be asked, and note the issues buyers should expect to be covered in an answer. The intended use of these questions is that they form a basis for a conversation between buyer and sample provider, rather than simply being used as a checklist to compare offerings across providers. The questions do not cover B2B samples, nor do they attempt to cover specific requirements for different types of research such as pricing, new product development, ad testing etc. When online access panels were first introduced in the 1990s, the model was relatively simple: a buyer provided sampling specifications to a panel owner who drew a sample (from that panel). Over the intervening 25 years, online sample selection has changed in two fundamental ways. First, buyers can now access a a broader set of sources that now includes participants in loyalty programmes and rewards communities within “Get Paid To’ sites, customer lists, intercepts from offer walls, affiliate networks, social media, and other platforms, as well as traditional panels that may or may not be owned by the provider. Second, buyers have the option to access these sources directly via self-service tools, rather than relying on a sample provider to generate the sample on their behalf. There have been other important changes as well. Online research has become truly global and mobile devices have become a common data collection platform. The use of online samples has broadened beyond surveys to include qual/quant applications, communities, passive data collection, and so on. Concerns about privacy and data protection have led to a much-changed regulatory environment that imposes new requirements on both sample buyers and sample providers. Quality assurance techniques have become increasingly sophisticated. As a consequence, the number of issues that buyers must consider when choosing a sample provider has increased substantially." (Purpose and scope, page 3) more

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Conducting Mobile Surveys Responsibly

Rome: World Food Programme (WFP) (2017), 22 pp.

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Qualitative Medienfoschung: Ein Handbuch

Lothar Mikos, Claudia Wegener (eds.)

Konstanz: UVK, 2nd ed. (2017), 642 pp.

"Auf die theoretischen Grundlagen qualitativer Medienforschung folgen in einem zweiten Teil die wichtigsten Fragen zum Forschungsdesign. Kern des Buches sind dabei die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. We ... more

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Media Audience Research: A Guide for Professionals
Key Guidance

Graham Mytton, Peter Diem, Piet Hein van Dam

New Delhi et al.: Sage, 3rd ed. (2016), xvi, 281 pp.

"This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and ... more

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Handbuch Online-Forschung: Sozialwissenschaftliche Datengewinnung und -auswertung in digitalen Netzen

Martin Welker, Monika Taddicken, Jan-Hinrik Schmidt, Nikolaus Jackob (eds.)

Köln: Herbert von Halem Verlag (2014), 588 pp.

"Das Feld der Online-Forschung befindet sich im dynamischen Wandel. Die Weiterentwicklung der Analysemethoden, neue Auswertungsinstrumente und die wissenschaftliche Untersuchung des Social Web haben das Forschungsfeld verändert. Das Handbuch Online-Forschung bietet einen gut verständlichen Überbl ... more

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Mapping with Mobiles: Lessons Learnt from the Use of Smartphones for Fast Humanitarian Surveys in Zimbabwe

Harare; Copenhagen: Humanitarian Information Facilitation Centre (HIFC);International Media Support (IMS) (2012), 10 pp.

"SMS services have become a very efficient tool to warn people of health threats such as epidemics or water pollution, but smartphones can also be utilised to stream information in the opposite direction when they are used as tools for snap surveys. In both emergency settings and well-planned nation ... more

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Handbook of Survey Methodology for the Social Sciences

Lior Gideon (ed.)

New York: Springer (2012), 520 pp.

"Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in ... more

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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

Ray Poynter

Chichester: Wiley (2010), xix, 441 pp.

"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both ... more

Media Audience Research: A Guide for Professionals Key Guidance

Media Audience Research: A Guide for Professionals
Key Guidance