"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de
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veloped through secondary research carried out by Stop the Traffik (STT) and primary research with the target audience carried out by Humankind Research (HKR), an independent research agency specialising in social impact. Stop the Traffik also formed a new partnership with Santander, and continued their partnership with Barclays, to deliver frontline staff training in branch and facilitate community awareness raising in Boston. In total the campaign engaged 5 partners in Lithuania and 15 partners in the UK, with a focus on organisations working on the ground to directly support those vulnerable to or with experience of labour exploitation [...] Through an evaluation based on interviews with audience members and key partners and supplemented with social media metrics and pre and post-campaign survey data, the campaign was found to be effective at encouraging the target audience to recognise and seek support for labour exploitation – an issue that is commonly silenced." (Executive summary)
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"Since its inception STOP THE TRAFFIK (STT) has been focused on creating a world where people are not bought and sold. To contribute towards this goal, STT has developed an intelligence-led prevention approach: informing its focus at a local, national and global level. STT believes that it delivers
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this approach using a model that it calls ‘collect-analyse-share’. This evaluation was commissioned as part of STT’s agreement with Comic Relief. The evaluation was co-designed between STT and the evaluators using a participatory approach and focused on the four change areas that STT would like to better understand its impact on: Prevention of human trafficking risk; Knowledge of signs and how to respond appropriately; Behaviour when coming across a potential trafficking situation or in order to prevent one; and Approach of the anti-trafficking sector, promoting collaboration, data use and sharing. This evaluation also considers STTs successes and challenges and any additional results that are highlighted." (Page 2)
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"The International Organization for Migration (IOM) has conducted a scientifically rigorous impact evaluation to assess the impact of the Migrants as Messengers (MaM) campaign in Dakar, Senegal. MaM was a peer-to-peer awareness-raising campaign made by migrants for migrants and implemented in Senega
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l, Guinea and Nigeria from December 2017 to March 2019. The impact evaluation in Senegal focused on a key pillar of the MaM campaign, namely town hall events, which screened video testimonies of migrant returnees followed by interactive question and answer sessions with migrant returnees .. The impact evaluation provides evidence that peer-to-peer communication has measurable effects on potential migrants’ perception and intention, which are key prerequisites for safe migration decisions. This report focuses on the main impacts of the MaM events. Future analyses will further explore the rich datasets collected in this study." (Executive summary, page 1-2)
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"National Public Radio (NPR) affiliate KCRW received a three-year grant from the Conrad N. Hilton Foundation in 2015 to spark public discourse about issues affecting disadvantaged and vulnerable populations in Los Angeles. It included initiatives to sponsor live events and to improve reporting acros
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s KCRW’s digital platforms. Its goals were to: 1. build capacity within KCRW’s newsroom to find and tell underreported stories; 2. increase coverage of social issues impacting vulnerable populations; 3. and find new ways to amplify coverage through multimedia reporting. The USC Norman Lear Center’s Media Impact Project (MIP) was invited to evaluate the project. Outcomes were very positive and transformed many aspects of the way KCRW conducted operations. Additionally, the funder garnered media attention on its issues through KCRW’s in-depth investigative reporting and cross-platform promotions. Content coding analysis revealed increased sophistication in KCRW’s investigative capacity by the end of the grant period. Journalists, staff professionals and administrators reported a renewed sense of pride in their work and increased skill sets at airing complex stories on the radio, on social media and at live forums. Employees exceeded what they thought they could accomplish, taking on additional responsibilities and fresh perspectives and discovering new ways to engage with a wider demographic of audiences." (Project summary, page 4)
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"Background: Interventions to raise community awareness about malaria prevention and treatment have used various approaches with little evidence on their efficacy. This study aimed to determine the effectiveness of loudspeaker announcements regarding malaria care and prevention practices among peopl
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e living in the malaria endemic villages of Banmauk Township, Sagaing Region, Myanmar.
Methods: Four villages among the most malaria-burdened areas were randomly selected: two villages were assigned as the intervention group, and two as the control. Prior to the peak transmission season of malaria in June 2018, a baseline questionnaire was administered to 270 participants from randomly selected households in the control and intervention villages. The loudspeaker announcements broadcasted health messages on malaria care and prevention practices regularly at 7:00 pm every other day. The same questionnaire was administered at 6-month post intervention to both groups. Descriptive statistics, Chi-square, and the t-test were utilized to assess differences between and within groups.
Results: Participants across the control and intervention groups showed similar socio-economic characteristics; the baseline knowledge, attitude and practice mean scores were not significantly different between the groups. Six months after the intervention, improvements in scores were observed at p-value<0.001 in both groups, however; the increase was greater among the intervention group. The declining trend of malaria was also noticed during the study period. In addition, more than 75% of people expressed positive opinions of the intervention.
Conclusions: The loudspeaker intervention was found to be feasible and effective, as shown by the significant improvement in scores related to prevention and care-seeking practices for malaria as well as reduced malaria morbidity. Expanding the intervention to a larger population in this endemic region and evaluating its long-term effectiveness are essential in addition to replicating this in other low-resource malaria endemic regions." (Abstract)
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"Centre of Investigative Journalism (CIJ Nepal) has made a contribution to introducing and promoting investigative journalism and its activities need to be continued, particularly given the efforts of Nepal to democratize and the introduction on new governance structure in the country. Generally, th
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e project implemented by CIJ Nepal and Vikes has contributed to investigative journalism in Nepal and to the development of confidence among journalists to take on investigative assignments. Some trainees also received awards and citations. The trainings have also provided journalists opportunities to spend more time researching stories and working with mentors to produce copy. However, there also were areas where CIJ Nepal and Vikes could take actions to further enhance the overall quality and impact of the investigative projects." (Page 6)
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"This report presents findings and recommendations from the whole-of-Intermediate Result (IR) evaluation of activities generated from the USAID Civil Society and Media Project Appraisal Document (PAD) created in 2015. The evaluation included two current activities—Liberia Accountability and Voice
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Initiative (LAVI) and Liberia Media Development (LMD)—and incorporated information and interviews from the Civil Society and Media Leadership (CSML) activity, which predated the PAD. The evaluation determined how USAID activities made progress toward achieving the Project Purpose—Increased influence of citizens in the governance of public goods and services—and provided recommendations to inform development of a future Civil Society and Media strategy.
The evaluation found that the PAD contributed to increasing opportunities for civil society organizations (CSOs) and media outlets to play a “watchdog” role over governance. However, evidence is lacking that (1) CSOs can sustain the coalition approach beyond current USAID support, (2) CSOs can use the coalition approach to mobilize citizens more broadly to engage with government decision makers, and (3) media outlets can increase the quality of news and information disseminated to citizens.
Critical gaps exist in making connections among the three stakeholder groups within governance accountability systems: (1) Political Leaders, (2) CSOs and Media Outlets, and (3) Citizens. A key priority for a future PAD would be to create interactive information and activity loops that better connect political leaders to citizens, using CSO coalitions and media outlets as channels through which citizens directly engage with government institutions." (Abstract)
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"Students who received Learn to Discern (L2D) lessons performed better on all assessment tasks: identifying facts and opinions, false stories, hate speech, and demonstrated deeper knowledge of the news media sector. L2D students reported healthier media consumption habits and behavior and viewed cri
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tical information consumption skills (CIC) as more useful in their lives. Females performed better than males in most survey tasks, reported greater appreciation of critical information consumption skills, and reported better critical information consumption practices. L2D students found courses that integrated critical information consumption lessons more interesting and memorable than the students who did not take courses integrated with L2D." (Highligts, slide 9)
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"DW Akademie’s project in Colombia supports initiatives that promote the inclusion of diverse experiences in the country’s historical memory, focusing in particular on the local effects of the peace process. In general, these initiatives are aimed at giving Colombians, mainly victims and people
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in post-conflict areas, access to human rights-related information. To this end, the project works with different implementing partners and approaches: Consejo de Redacción (CdR) to develop training and journalistic consultancy services in regions affected by armed conflict; the community radio station Vokaribe to strengthen the community media sector on the Atlantic coast; the University of Antioquia (UdeA) in Medellín, to support the establishment of an academic centre for journalism and historical memory, as well as the training of local media and victims of conflict to report on sensitive human rights issues; the Consejo Regional Indígena del Cauca (CRIC) based in the department of Cauca to promote the creation of a media centre aimed at increasing media diversity and, in particular, the participation of indigenous minorities in public discourse; and FLIP, the Foundation for Press Freedom in Bogotá. The project was evaluated along the five OECD/DAC evaluation criteria (relevance, effectiveness, efficiency, impact and sustainability). For each criterion, the DW Akademie scoring system was applied. In addition, according to DW Akademie policy, three digital questions were included. Gender was assessed as a cross-cutting topic." (Background)
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"This study evaluates the implementation of the Alliance to better protect minors online (‘the Alliance’). Officially launched in 2017, the Alliance is a multi-stakeholder platform through which companies make a series of commitments to address emerging risks that minors face online. The initiat
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ive focuses on protection from harmful content, conduct and contact, and seeks to identify possible areas within these three categories that would benefit from a coordinated approach from companies and other stakeholders to overcome them. In general, the evaluation finds that the Alliance is an original, relevant means to protect minors online. There is however unrealised potential to foresee, discuss and forge common solutions across different stakeholder types, including on new and emerging threats to the safety of minors online." (Executive summary, page 5)
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"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th
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is study is a randomized controlled trial conducted in urban Nigeria, where young viewers were exposed to MTV Shuga or a placebo television series. Among those exposed to MTV Shuga, the trial created additional variation in the social messages they received and the people with whom they watched the show. The study finds significant improvements in knowledge and attitudes toward HIV and risky sexual behavior. Treated subjects are twice as likely to get tested for HIV eight months after the intervention. The study also finds reductions in sexually transmitted diseases among women. These effects are stronger for viewers who reported being more involved with the narrative, consistent with the psychological underpinnings of edutainment." (Abstract)
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"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of
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the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life.
[.] Findings on SRP thematic components
SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs.
HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix)
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"This evaluation covers two independent projects implemented by BBC Media Action in Zambia. Tikambe provides information to young people about sexual reproductive health and rights and youth-friendly services via different platforms. Radio Waves supports independent media as a platform for dialogue
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and accountability. The evaluation concludes that the projects are relevant and achieved important results. In the future, the projects would benefit from strengthening their participatory approach in project design, sustainability considerations in the organisational capacity development of media actors, vulnerability profile and outreach (Tikambe) and budget design transparency (Radio Waves)." (Back cover)
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"A small, local-level communication initiative aimed to bring about social change and development in communities affected by sustained conflict in Mindanao, Philippines. A realist evaluation involved a secondary analysis of existing data sets that revealed previously undetected mechanisms and 13 out
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comes for improving dialogue, livelihood, and participatory communication. This article describes the method developed for the realist evaluation and constructs Context-Mechanism-Outcome configurations from the existing data sets. The realist evaluation represents what took place in a context characterized by conflict, disadvantage and disempowerment through 2 key mechanisms, community-Centered radio and community radio volunteers. Both mechanisms became voices for the voiceless. The community-Centered radio program supported community volunteers to mobilize communities to participate in radio segments, offering opportunities for their voices to be heard on local issues resulting in discussion, provision of services not previously offered, community leaders more responsive to community needs, and coordinated community action that resolved needs." (Abstract)
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"Preventing violence against women (VAW) requires witnesses to come forward, yet willingness to report is often undermined by social sanctions against those suspected of fabricating allegations. Our theory of the micro-politics of information disclosure in interdependent communities elucidates the r
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ole of social norms in preventing VAW. We present experimental evidence from a media campaign attended by over 10,000 Ugandans in 112 rural villages that featured three short videos designed to encourage reporting of VAW in the household. Results indicate a substantial reduction in VAW over a 6-month period following the campaign. Investigation of mechanisms reveals that women in the treatment group became less likely to believe that they would be labeled a gossip if they were to report an incident of VAW, and their personal willingness to speak out increased substantially. We find no evidence of a deeper change in core values pertaining to VAW." (Abstract)
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