"Young Ivorians are adept at using digital media. They are creative when it comes to using digital media and many have developed strategies to cope with media malpractices such as cyberbullying or hate speech. These are two significant, indicative findings from the present MIL INDEX country study. B
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oth seem very impressive considering the challenges of high illiteracy rates and the strongly politicized national media landscape in Côte d’Ivoire. The results of the study are drawn from eight focus groups conducted in the beginning of 2019 in Abidjan and Bouaké and interviews with eight local experts. They confirm that young people are very good at using and creating content on social media but urgently need better critical, analytical, and reflective skills.
This MIL INDEX study is aimed at obtaining a concise picture of media- and information-related skills amongst youths under the age of 35 in Côte d’Ivoire. It addresses five dimensions of Media and Information Literacy (MIL) according to DW Akademie’s MIL model: access, analysis, reflection, creation, and action.
In terms of access the focus groups conducted for this study reveal that young urban and semi-urban Ivorians use a variety of different media for purposes such as consuming information, communication, entertainment, education, or business information. Digital media, particularly social media platforms and instant messengers, are the most used and most popular among this age group and are generally preferred over traditional media. Nonetheless, radio and television are still valued for their auditory and visual input which are significant characteristics considering the high illiteracy rates of about 40,4 % present in Côte d’Ivoire (UIS, 2018). A divide between more urban and more rural regions is visible in the case of radio programs, which are more popular in more rural settings. The focus groups suggest this is due to the fact that local radio stations are often the only media which provide news relevant to more remote areas. Most other media show a tendency to focus only on news from the capital. Printed media are widely regarded as too costly and outdated by Ivorian youths.
The results of the analysis dimension indicate that most focus group participants possess a good digital and media knowledge while at the same time many lack awareness of their rights to freedom of expression and access to information. Striking was that youths generally consider content provided by traditional media to be more trustworthy, but mainly consume social media content. This and often very loose definitions of what media quality means showed that there is still room for improvement when it comes to the young people’s analytical skills. Overall, urbanites seem to question the trustworthiness of media content slightly more than youths from more rural regions.
Results from the reflection dimension confirm that Ivorian youths are constantly exposed to malevolent forms of communication and media malpractices such as cyberbullying, hate speech, sexual harassment, and disinformation. Most young people show strong abilities when it comes to recognizing media problems and using prevention or coping strategies to handle them. Exceptions are politically motivated disinformation and biased reporting which are taken as normal in the Ivorian context. Due to this tendency towards normalization only very few young people reflect critically upon this media malpractice. Reflection on a deeper level such as on the impact of media messages or motivations of news outlets is often missing among young people." (Executive summary)
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"Reliable, high quality information is a key priority for the young generation in Burkina Faso. Perhaps as a consequence of political insecurities and the prevalence of violent extremism, a majority of young people between 15 and 25 years seems very aware of the negative consequences of malevolent f
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orms of communication such as cyberbullying, disinformation and hate speech. At the same time, many young people lack vital Media and Information Literacy skills in the fields of access, creation and analysis of media content. This is according to results from a 2019 representative survey conducted for the MIL INDEX study on behalf of DW Akademie. Cyrille Guel from media NGO EducommunicAfrik echoes these findings, saying in an interview for the study that a basic knowledge of “how media work and how information is disseminated” is lacking. Denis Vincenti of development agency Fondation Hirondelle argues that this lack of skills emanates from the fact that young people are not given a chance to voice their concerns in the country, despite below 25-year-olds accounting for roughly 65 % of the population. The country report presented here is based on the findings of the MIL INDEX study, for which a representative survey, eight focus groups and six expert interviews were conducted in Burkina Faso between November 2018 and April 2019. The Study focused on five Media and Information Literacy (MIL) skill sets: Access, analysis, reflection, creation and action. For each of these dimensions, survey respondents received a score ranging between 0 (= no skills whatsoever) and 20 (= highest level of skills) points, adding up to a total maximum score of 100. The average 15-25-year-old Burkinabè respondent had moderate to good skills when it came to access (10.5), analysis (10.8), as well as reflection (11.5). Deficits were found mainly in the areas of action (8.2) and creation (5.6). The total score amounted to 46.6 out of a possible 100." (Executive summary)
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"Ghana’s youth is embracing digital. According to the representative survey conducted for DW Akademie’s MIL INDEX study, three quarters of 15-25-year-olds own a smartphone. Over 70 % report going online with a mobile phone as well as using Facebook and WhatsApp on a weekly basis. Use of several
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different social networks and messengers is widespread and frequent. More data intensive networks like Snapchat (34.7%), YouTube (29%) and Instagram (26%) are used by a fairly large proportion of survey respondents every week. “We virtually live our lives on the Internet,” as one girl put it during a focus group conducted in Accra. “[I]f it’s about politics, if it’s about entertainment, if it’s about education, you can find enough information on the Internet using your smartphone.
The country report presented here is based on the findings of the MIL INDEX study, for which a representative survey, eight focus groups and seven expert interviews were conducted in Ghana between November 2018 and April 2019. The study focused on five Media and Information Literacy (MIL) skill sets: access, analysis, reflection, creation, and action. For each of these dimensions, survey respondents received a score ranging between 0 (= no skills whatsoever) and 20 (= highest level of skills) points, adding up to a maximum of 100 points. The scoring system measures how often certain skills are actually put into practice (access, creation, action) or tests the skills directly (analysis, reflection). Since citizens cannot permanently use media and information sources, unless they are journalists or media workers, a perfect score of 100 for any country appears unrealistic—it is more about the relative performance across time and in comparison to other countries, as well as being a tool for identifying deficits to be addressed in media development.
The 15-25-year-old Ghanaians on average displayed good skills in terms of action (13.9) and analysis (13.1), and intermediate skills when it came to creation (11.4). Deficits were mainly found in terms of reflection (10.2) and access (10.8). The total score amounted to 59.5 out of a possible 100." (Executive summary)
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"Young Namibians are embracing the digital transformation, according to indicative findings from the present MIL INDEX country study. Interestingly, the youths that took part in eight focus groups conducted at the end of 2018 in Windhoek and Rundu are immersed in digital communication but are aware
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of the ambivalent nature of the news and information sources they find on social media and related Internet services. The importance of a critical mindset when navigating the World Wide Web was stressed by the eight experts interviewed as part of the study.
This MIL INDEX study addresses five dimensions of Media and Information Literacy (MIL) according to DW Akademie’s MIL model: access, analysis, reflection, creation, and action. The focus groups conducted for this study reveal that there is a rural/urban divide in terms of access and use of media. The more rural (and older) groups use radio and television on a regular basis, while the more urban (and younger) groups tend to regard traditional media as yesterday’s media. This shift is in line with the rise of social media. Information uptake is coincidental and journalistic content is intermingled with all sorts of trivia when consumed in social networks. Smartphones are regarded by many as a substitute for newspapers, radio, and television. Amongst those who continue using traditional media, radio is turned to more often for information while TV is regarded more as an entertainment medium.
Considering analytical skills, there is a certain disenchantment of the Namibian youths with journalistic media, the reporting being considered not close enough to the interests and issues of the youth. But it was interesting to find that the focus group participants’ appraisal of media in terms of trustworthiness is the exact opposite of their consumption patterns. While the discussions documented frequent use of social media these are evaluated as least trustworthy, whereas newspapers are rated highly on the trustworthiness scale but were hardly ever read. There is an awareness of the ambivalent quality of news and information on social media, but the youths cannot always name sources they consider produce high-quality information.
The results in the reflection dimension are ambivalent. The youths can recount numerous cases of cyberbullying and disinformation (“fake news”). But the accompanying survey shows that while they reject hate speech and disinformation, there is a certain willingness to accept cyberbullying as given. This is echoed in the focus groups where participants’ advice is often to ignore hateful messages, rather than do something about them. However, the groups do discuss many other strategies in coming to terms with and combatting cyberbullying and disinformation. Rarely do they reflect the motivations that lie behind such behavior. It was also interesting to note that disinformation is mainly discussed with regards to online rather than traditional media." (Executive summary)
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"Afrobarometer findings show that radio and television are the most widely accessible platforms for students seeking to participate in MoE/GES e-learning programs, although rural and poor households are at a disadvantage when it comes to owning these devices. The data show relatively low rates of ac
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cess to the Internet via mobile phone, ownership of computers, and regular use of the Internet, particularly among respondents in rural and poor households, highlighting the difficulties that many students will face in engaging with online learning programs. While most households are connected to the electric grid, more than four in 10 rural and poor households do not have a power supply that works most or all of the time. For both government and civil society, these findings indicate potential learning gaps, as not all students will be able to access e-learning programs from all platforms. This points to the need for strategies to increase students’ participation, particularly targeting rural and poor families, by raising awareness of available televised programs and launching radio-based remote-learning programs as soon as possible. To ensure inclusion and participation in online platforms such as icampus, the government and schools should initiate longer-term plans and investments capable of spreading e-learning infrastructure, irrespective of settlement types and poverty levels, to facilitate access for all students." (Conclusion)
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"On average across 34 countries, one in five adults (20%) have access to both a smartphone and a computer, while 43% only have access to a basic cell phone. In 15 out of 34 countries, at least half of adults have access to a smartphone or a computer or both. About three in 10 respondents (31%) use t
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heir cell phones and the Internet at least several times a week. This form of basic digital literacy is widespread (at least 50% of adults) in Mauritius, Gabon, Tunisia, Sudan, South Africa, and Morocco but rare (10% or less) in Mali, Niger, and Madagascar. One-fifth of adults (20%) are well prepared to participate in or assist members of their household with a transition to an online learning environment. In contrast, 55% are likely to be ill prepared for remote learning, while 25% of respondents form a middle category representing those who could participate in e-learning given sufficient resources such as devices and/or training. Citizens’ readiness to engage in remote learning is primarily shaped by their level of formal education and access to electricity, rather than by their overall level of wealth or geographic location." (Key findings, page 3)
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"Radio remains the leading source of media news for adult Zimbabweans. Six out of 10 citizens (59%) said they get news regularly (“every day” or “a few times a week”) via the radio, compared to 33% for television and 17% for newspapers. About one in five citizens get news regularly from soci
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al media (21%) and the Internet (18%). But “other people” surpass all media channels as a regular source of news, cited by almost two-thirds (64%) of respondents. News habits have changed little in Zimbabwe in recent years. Only social media shows significant recent growth as a regular news source. Urban and rural residents differ sharply in their news habits. For example, while television beats out radio in cities (69% vs. 63%), only 12% of rural inhabitants regularly get TV news. Most Zimbabweans (95%) own a mobile phone or live in a household where someone else owns one. But only 43% of those phones have access to the Internet. About three-fourths (73%) of citizens own or have access to radios, compared to 48% for televisions and 23% for computers. Poor citizens are less likely to own communications devices and to access the Internet than their better-off counterparts. Religious leaders are the most trusted institution in Zimbabwe, making them a potentially valuable conduit for information during the COVID-19 pandemic." (Key findings, page 2)
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"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use
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the Internet. The most common source of daily news for Namibians is the radio (62%), followed by TV (40%), the Internet (27%), social media (27%), and newspapers (23%). Among the three-fourths (76%) of adult Namibians who have heard of social media, half (51%) see its effects on society as positive, while one-fourth (24%) see them as negative. Social media users are most frequently blamed as sources of false (fake) news (by 67% of respondents), followed by journalists (62%) and politicians (60%). Eight out of 10 Namibians regard the country’s news media as “completely free” (47%) or “somewhat free” (33%). But a majority (56%) think the government should have the right to prevent publications it disapproves of – more than twice as many as a decade ago. Moreover, majorities say the government should be able to limit or prohibit the sharing of false news (64%), of information or opinions that it disapproves of (54%) or that criticize or insult the president (62%), and of hate speech (62%). Yet more than half (55%) of citizens say that unrestricted access to the Internet and social media should be protected." (Key findings)
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"As the COVID-19 pandemic continues to spread across Africa, educators, policy makers, parents, and pupils face uncertainty about the path forward. In Kenya, the government has halted all in-person teaching at the primary and secondary levels and moved to remote teaching. Survey findings show, howev
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er, how unequal access to the necessary technology is in Kenya. While regular Internet use has grown fourfold in the past decade, half of Kenyans remain offline. This is especially common in poor, rural, and less educated families, who face the prospect of being left even further behind. Radio caters to the broadest audience in Kenya, though teaching possibilities are no doubt more limited than online. To ensure inclusion and participation in online learning in the medium and longer term, the government will need to activate plans and investments capable of building e-learning infrastructure that facilitates access for all students." (Conclusion)
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"Die Medien haben in den letzten 10 Jahren in Polen deutlich an Glaubwürdigkeit eingebüßt – gleichzeitig ist in der Bevölkerung das politische Interesse und Engagement gestiegen. Die auseinandergehende Wahrnehmung der Politik in den Bevölkerungsgruppen formt der unterschiedliche Medienkonsum.
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Die Vielzahl unterschiedlicher und widersprüchlicher Informationen in den Medien führt zu einer Erhärtung vorbestehender Meinungen und dem Emporkommen sog. informeller Meinungsführer." (Seite 1)
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"This study is a snapshot of children’s use of social media in East Asia, focusing on four countries: Cambodia, Indonesia, Malaysia and Thailand. The research incorporates the experiences of 301 children across the four countries, including 121 street children and refugees, collected through a ser
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ies of focus group discussions and participatory exercises. The qualitative data collected was supplemented by a confidential anonymous self-administered 20-item questionnaire completed at the end of the focus group discussions. While more is arguably known about how children in middle- and high-income families use social media, those from lower income families, marginalized children, children with disabilities, street children and refugee children are often excluded from conversations on their use of social media and online safety. This study explicitly attempted to include the voices of children from these populations. These were supplemented by discussions with parents, grandparents, caregivers and frontline workers including social workers, counsellors, child psychiatrists and educators." (Introduction)
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"The government of Zimbabwe is encouraging the use of digital platforms to provide remote learning services during the COVID-19 pandemic, but data showing that most households lack Internet access and reliable electricity suggest that many students will find it difficult or impossible to participate
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. The government should also provide remote-learning services via radio and television, which are more widely accessible, though even this approach will exclude many students. In the longer term, major improvements in electricity supply and Internet connectivity, especially in rural areas, will be needed to move Zimbabwean education into the remote-learning era." (Conclusion)
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"According to the largely young, mostly educated female listeners interviewed in this study, Radio Ergo focuses on important humanitarian and social issues in Somalia and is refreshingly free from clan politics. The radio stimulates rich and healthy discussions and dialogues among Somalis living ins
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ide and outside the country and provides much needed information that can transform their lives. These female listeners see Radio Ergo as laying the foundation for a much-needed space where vulnerable populations can have a voice, articulate their specific needs, access humanitarian assistance, and communicate their needs to humanitarian organizations. In addition, the radio is generating healthy dialogue and debate for the people of Somalia, who have borne the brunt of the protracted conflict and natural disasters. Radio Ergo allows its female listeners to recognize their roles and responsibilities as citizens engaged in rebuilding their lives in a new Somalia. Despite successes and achievements, the participants in Mogadishu and Baidoa noted areas for improvement. They wanted an expansion of broadcasting hours and many additional programmes and topics, as indicated above. They were particularly interested in programming on migration and women. They also wanted to hear more female voices on the radio, even though they recognized that Radio Ergo pays more attention to gender inclusion than most other radios in Somalia." (Conclusion)
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"L’utilisation de la mesure d’audience par les médias est faible en Côte d’Ivoire. Selon une étude du Ministère de la Communication, de l’Économie Numérique et de la Poste (2017), la plupart des médias ivoiriens naviguent à vue sans une véritable connaissance et maîtrise du marché
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par des études d’audience et d’habitude de consommation des cibles. Dans le cas de la presse écrite, les maisons d’édition permettent d’établir l’audience en précisant même le lieu. Pour la presse numérique, les compteurs présents sur les pages web le permettent également. Par contre, avec une transmission par la voie des ondes, il est difficile de savoir qui regarde quoi et à quel moment. L’un des moyens permettant aux diffuseurs d’avoir un retour sur leurs émissions est le sondage. En effet, l'audience a acquis, au fil des années, une importance capitale. Plus un écran est regardé, plus un annonceur est intéressé. De plus, le déploiement de la télévision numérique te restre (TNT) est en cours sur le territoire ivoirien, évolution qui renforce la nécessité d’une mesure d’audience fiable et régulière afin de permettre une éclosion adaptée des chaînes et programmes répondant aux attentes de la population. Bien que tous les indicateurs de mesure d’audience ne soient pas investigués par les enquêtes d’Afrobarometer, les résultats ici présentés révèlent que la télévision et la radio ont les scores les plus élevés d’audience. Cependant l’on observe que les audiences de l’Internet et des médias sociaux tels que Facebook et Twitter connaissent une forte progression. La radio se présente comme le seul média à s’imposer aussi bien en milieu rural qu’urbain et avec la plus faible différence selon le niveau de pauvreté." (Résumé)
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"En la mayoría de los casos existe una relación lineal entre la confianza y el consumo de cada medio. En ese contexto, entre los consumidores frecuentes de cada medio la confianza neta (Confía Mucho + Confías Algo) es mayor en Telefe (80%), C5N (78%) y Clarín (74%). De todos modos, cabe aclarar
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que en todos los medios la confianza neta entre los consumidores frecuentes es mayor al 50%. En varios medios de comunicación se observa partidismo en su consumo y en la confianza. En efecto, se reflejan diferencias en el consumo de medios entre los votantes de Macri y de Fernández principalmente en C5N, TN (Todo Noticias), La Nación, Canal 13 y Página 12. Al contrario, se observa una mayor similitud de consumo entre votantes en los casos de Canal 26 y Telefe. Por su parte, la mayor diferencia sobre la confianza en los medios según el voto se registra en TN (Todo Noticias), Canal 13, La Nación, Clarín y C5N, pues la brecha que divide a los votantes de Macri y los de Fernández supera los 40 puntos porcentuales en estos casos." (Resumen, página 22-23)
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"En el área rural, se ratifica la predominancia de la radio sobre los otros medios (59% escucha siempre o casi siempre), seguido muy de cerca de la televisión (56% mira televisión) y luego los medios digitales, el Facebook (41% se conecta) es más reconocido como un medio de información que el W
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hatsApp (36% utiliza la aplicación). En el área urbana predomina de lejos la televisión (70% siempre o casi siempre), seguida por el Facebook (60%), el WhatsApp (47%) y la Radio (33%). Un dato importante, es que los que no utilizan nunca los medios digitales en el área rural están aproximadamente entre el 33%; la radio y televisión, alrededor del 17%. En el área urbana quienes no utilizan la radio son un 20%, y la televisión, un 5%, y el promedio entre los que no utilizan Facebook ni WhatsApp es de 13% [...] Los medios por los que se informa del COVID-19, son más diversos y con características muy particulares por sector y por región. En general, la tendencia de los medios de comunicación es similar a los medios que se utilizan normalmente, aunque aquí hay una mayor predominancia de la televisión (26%), seguida por la radio (21%) y luego el Facebook (19%). Sin embargo, existen otros agentes que sumados hacen un 24%, esos son amigos / vecinos / familiares (7%), otros varios, entre ellos políticos: ONG (7%), dirigentes de organizaciones sociales (6%) y finalmente promotores de salud (4%). En algunos departamentos, estos otros medios, llegan o pasan del 20%, como es el caso de Cochabamba, Pando, Chuquisaca y el Beni. Aquí se ve más nítidamente la importancia de la radio y televisión, es creciente de acuerdo a los grupos de edad, los mayores la utilizan con mayor preferencia que los medios virtuales. Este grupo también se informa del COVID-19 en un significativo 30% por esos otros medios que se indicaron como son los amigos / vecinos / familiares, dirigentes de organizaciones sociales y finalmente promotores de salud [...] En general, la televisión es considerada el medio más confiabilidad (28%), la radio se mantiene cercana (24%), en cambio bajan los medios digitales como Facebook (15%), y WhatsApp (8%) se disputa la confiabilidad con los amigos / vecinos / familiares (7%), promotores de salud (7%), dirigentes de organizaciones sociales (6%) y finalmente las ONG (5%). Bajo ese criterio los políticos no lograron ni un punto porcentual. Existen nuevamente diferencias entre el área rural y urbana; en el área rural la confiabilidad se la lleva la radio con un 29% contra un 17% en el área urbana. En cambio, en el área urbana la televisión recibió un puntaje de confiabilidad del 33% de la población contra un 24% a la radio. El Facebook recibió una calificación de 20% en el área urbana y de 11% en el área rural." (Página 6-7)
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"The public generally approved of the Pakistani news media coverage of the coronavirus pandemic. A majority of the respondents agreed that the Covid news coverage had provided them the information they needed, provided largely accurate information, worked for the benefit of the public, and helped th
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e country’s image. People found the mainstream media the most trustworthy source of Covid-19 news and information, with 57 percent expressing their trust in it. Family-and-friends networks were the second most trusted source for coronavirus information (56 percent). The lowest level of credibility was associated with social media with 30 percent finding it untrustworthy for Covid-related news and information. One in five respondents also said they never used social media to access coronavirus information. Fifty percent of the respondents said they had never used the government’s Covid web portal or smartphone app. But a majority of the respondents (52 percent) still considered official sources trustworthy for coronavirus information." (Executive summary)
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"Across various demographics, Sri Lankan audiences highly value news and current information. More than three quarters (77%) identified news as being very important, and another 18% said it was somewhat important. National news on current affairs had the highest level of audience interest (76%), fol
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lowed by national politics, local current affairs, national level entertainment news, national weather, local politics and national level sports. There was limited interest in economic and business news, and even less in international news. Audiences have a good sense of what good journalism means to them. Among the many attributes of good journalism highlighted by participants were: trustworthy, evidence-based information; clear and accurate; timely and relevant; balanced and unbiased reporting with a sufficient level of detail; respecting privacy; drawing from multiple sources; ethical use of sensitive visuals; and never advocating racism or violence. Most people turn to two, three orfour newssources on a regular basis apparently to guard against being misled by media biases and manipulation [...]" (Executive summary)
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