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Breadcrumb: Audience & User Surveys
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Methods applied
Journals
Output Type
"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to ... more
"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp ... more
"Social media (Instagram, Facebook, Telegram followed by Twitter) are the biggest information channels in general, but especially for youth, with preference for visual content (short videos, reels, pictures with quotes, little text). For example, in Kazakhstan and Kyrgyzstan between 50% and 63% of l ... more
"Eine Auswahl der Test-Ergebnisse im Überblick: 1) Unterschiede zwischen Desinformation, Information, Werbung und Meinung wer den zum Teil nur schwer erkannt [...] 2) Ob eine Quelle vertrauenswürdig ist, wird oft richtig eingeschätzt. Interessens konflikte werden seltener erkannt [...] 3) Kennzei ... more
"Trust in the media varies across the region, with citizens in BiH, Serbia and North Macedonia divided in around half of those that trust and half of those that distrust the media, and a higher number of citizens in Kosovo, Montenegro and Albania having trust in the media. The highest trust is expre ... more
"In almost all countries, news organisations are the single most widely used source of information about coronavirus. Furthermore, news organisations have become even more central to how people stay informed about coronavirus in the last year because, while overall reach has declined compared to ear ... more
"Daily news consumption via social media (11%) and the Internet (9%) has doubled in Uganda since 2015, though these platforms still lag far behind television (27%) and radio (54%) as daily news sources. Six in 10 Ugandans (60%) say they are aware of social media. Awareness is less widespread among w ... more
"After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leade ... more
"This report contains a range of findings about news audiences in each of the four countries [Brazil, India, United Kingdom, United States], focusing on audiences overall as well as different segments of the public categorised according to their degree of trust towards news brands in their country. ... more
"In the rapidly changing news ecosystems of emerging economies, news outlets are struggling to remain relevant and build loyal relationships with youth audiences (18 to 35 years old). As youth populations continue to grow in low-and-middle income countries, it is critical for independent media organ ... more
"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati ... more
"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo ... more
"This article examines what drives audience participation in interactive broadcast shows, with implications for the democratic potential of these shows as spaces of citizen engagement and public discussion. It makes three contributions, the first two to audience and media studies and the last to pol ... more
"On average across 34 countries, one in five adults (20%) have access to both a smartphone and a computer, while 43% only have access to a basic cell phone. In 15 out of 34 countries, at least half of adults have access to a smartphone or a computer or both. About three in 10 respondents (31%) use t ... more

Estudio: Medios de comunicación en coronavirus

Santiago de Chile: cadem (2020), 34 slides
"1. Women with disabilities have among the lowest rates of mobile and smartphone ownership. In most countries, ownership gaps are widest between men without disabilities and women with disabilities. Even in countries where the mobile gender gap is small or nonexistent, there is still a disability ga ... more