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Breadcrumb: Audience & User Surveys
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Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use ... more
"Das SVR-Integrationsbarometer misst die Sichtweisen und Bewertungen auf beiden Seiten der Einwanderungsgesellschaft. Meistgenutztes Medium für politische Nachrichten ist bei Menschen mit Migrationshintergrund das Fernsehen. Wichtigste Faktoren für die Mediennutzung von Migranten sind Bildung und ... more
"Durante la pandemia de COVID-19, el 57% de los lectores de medios digitales en Argentina, Brazil, Colombia y Mexico ha aumentado su consumo de noticias. El 90% de los consumidores está accediendo a las noticias digitales por lo menos dos veces a la semana y el 78% por lo menos una vez al día. Las ... more
"En El Alto funcionan cerca de 60 medios impresos, de radio y televisivos, además de media docena de portales digitales informativos. Los periodistas suman alrededor de 200, aunque la mayoría de ellos carecen de una relación laboral formal y desarrollan su trabajo en condición de productores ind ... more
"Facebook is “best” source of information for elections, but television is still most trusted Among irst time youth voters, 83% of survey respondents cited Facebook as the best channel to receive elections information. In Myanmar, Facebook and the Internet are virtually interchangeable. Key Info ... more
"L’utilisation de la mesure d’audience par les médias est faible en Côte d’Ivoire. Selon une étude du Ministère de la Communication, de l’Économie Numérique et de la Poste (2017), la plupart des médias ivoiriens naviguent à vue sans une véritable connaissance et maîtrise du marché ... more
"The public generally approved of the Pakistani news media coverage of the coronavirus pandemic. A majority of the respondents agreed that the Covid news coverage had provided them the information they needed, provided largely accurate information, worked for the benefit of the public, and helped th ... more
"Fake news has trumped up attention across cultures from the United States Elections to the Arab Spring. While political marketers have long used the language of fear and persuasion in their messaging, social media has intensified its impact. The purpose of this study is to investigate the influence ... more
"Afrobarometer findings show that radio and television are the most widely accessible platforms for students seeking to participate in MoE/GES e-learning programs, although rural and poor households are at a disadvantage when it comes to owning these devices. The data show relatively low rates of ac ... more
"There are close to 60 operating print news media, radio and television stations in El Alto, in addition to a half dozen digital information portals. There are approximately 200 journalists in El Alto, but most of them lack formal labor contracts and perform their work as independent producers or co ... more
"The bulk of this report is based on data collected by a survey of more than 80,000 people in 40 markets and reflects media usage in January/February just before the coronavirus hit many of these countries. But the key trends that we document here, including changes in how people access news, low tr ... more

Estudio: Medios de comunicación en coronavirus

Santiago de Chile: cadem (2020), 34 slides
"On average across 34 countries, one in five adults (20%) have access to both a smartphone and a computer, while 43% only have access to a basic cell phone. In 15 out of 34 countries, at least half of adults have access to a smartphone or a computer or both. About three in 10 respondents (31%) use t ... more
"We conducted a mixed-methods research project in Nigeria, India, and Pakistan consisting of surveys, survey experiments, and semi-structured interviews, to better understand the spread and impact of misinformation, and in particular of misinformation on mobile messaging apps (MIMs). One of our goal ... more
"Social media is the most dominant source of news, with television and radio both declining in popularity amongst young audiences. Social media is popular due to its accessibility and speed of reporting events. Countering the commonly high popularity of radio in Africa, radio was seen as outdated an ... more
"We recruited participants aged 13-14 in three countries: Mexico, South Africa and the Netherlands. Through a questionnaire, an observation exercise and interviews, we gathered information in order to identify trends [...] We constructed a number of global personas that cut across the groups. Safety ... more

El futuro de los medios

cadem (2020), 27 slides
"Key finding 1: A trusted thirdperson is the most important information provider. When asked for their main source of information, family, friends, and religious leaders accounted for 89% of the response choices combined. Additionally, 97% stated they trust their family and friends. Key finding 2: S ... more
"Radio remains the leading source of media news for adult Zimbabweans. Six out of 10 citizens (59%) said they get news regularly (“every day” or “a few times a week”) via the radio, compared to 33% for television and 17% for newspapers. About one in five citizens get news regularly from soci ... more
"Television was introduced in India in 1959 but for many years it was limited to state-owned broadcaster Doordarshan, which had one channel with twice-weekly, one-hour programs. However, there has been a marked shift in the television entertainment options available in India today, with 48 paid-for ... more