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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Confianza en la comunicación: Estudio de opinión pública nacional - urbano rural
Lima: GfK Perú (2015), 15 slides
"7 de cada 10 peruanos confía en la radio, siendo el medio de comunicación con mayor credibilidad, por encima de la televisión e incluso que amigos o familiares." (Slide 2)
Uso del internet en el Perú
Lima: GfK Perú (2015), 30 pp.
"El número de usuarios de Internet en el Perú llega al 42%. Esta cifra se incrementa cuando se considera únicamente el ámbito urbano (50%) y se reduce considerablemente en el entorno rural, donde la conectividad llega a sólo 18%." (Página 6)
Social Web: Ausdifferenzierung der Nutzung – Potenziale für Medienanbieter. Ergebnisse der ARD/ZDF-Onlinestudie 2015
Media Perspektiven, issue 10 (2015), pp. 442-452
"Die Nutzung von sozialen Medien ist 2015 ein weiteres Jahr in Folge nicht angestiegen. Die wahrscheinlichste Ursache hierfür ist, dass private Kommunikation verstärkt ins Instant Messaging – namentlich WhatsApp – abwandert. In der jungen Zielgruppe steigen vor allem die Nutzerzahlen der Fotoc
...
Bulgarians Feel Badly Informed by Media and Politicians
Sofia: Konrad-Adenauer-Stiftung (KAS), Media Program South East Europe (2015), 4 pp.
"59 percent of the population of Bulgaria do not consider the media to be independent. Many are undecided and only 17 percent believe reporting is free. The crisis of confidence in the media is continuing, according to a study on behalf of the KAS Media Program South East Europe. Citizens also feel
...
Study of Internet Connected Cambodians: Perceptions of Online Freedom of Expression and Political Engagement
Cambodian Center for Independent Media (CCIM) (2015), 34 pp.
"Data for this report were gathered through an electronic survey of 895 Cambodian Internet users conducted from March 12 to 18, 2015, as well as through three follow-up focus group discussions [...] Cambodians find the Internet to be useful for personal, professional and civic interests, with the ma
...
Online Video Forecasts 2015
London: ZenithOptimedia (2015), 85 pp.
"This report gives forecasts for online video spend and consumption, where available, for 40 markets in which online video is at varying stages of development. From markets such as Singapore, where 85% of the population claims to access online video (according to GlobalWebIndex, 2014), to countries
...
The Changing Media Landscape in Vietnam
Broadcasting Board of Governors (BBG); Gallup (2015), 38 slides
"Vietnam has a highly engaged, optimistic and entrepreneurial population and a rapidly changing media environment. Television remains the most used medium and the top source for news and information ¡V especially from official TV. Vietnam severely restricts its news media but Vietnamese want their
...
Bridging the Gender Gap: Mobile Access and Usage in Low- and Middle-Income Countries. Connected Women 2015
GSMA; Altai Consulting (2015), 128 pp.
"Women on average are 14% less likely to own a mobile phone than men, which translates into 200 million fewer women than men owning mobile phones. Women in South Asia are 38% less likely to own a phone than men, highlighting that the gender gap in mobile phone ownership is wider in certain parts of
...
"TV remains the main news source for the majority of population – 85% of respondents say they have watched TV news during last 30 days. For the last year TV audience has slightly decreased (-8%), and, though in general other sources of information are much less popular, for people under age of 35
...
Digital News Report 2015
Oxford: Reuters Institute for the Study of Journalism (2015), 109 pp.
"We see the smartphone more clearly as the defining device for digital news with a disruptive impact on consumption, formats, and business models. Our data suggest it provides an environment dominated by a few successful brands, with others struggling to reach a wider audience, both via apps and bro
...
Afghan Media in 2014: Understanding the Audience
Altai Consulting; Internews (2015), 169 pp.
"In 2014, competition in the Afghan media sector has increased in order to attract diminishing advertising revenue. This has led to increased professionalization and a certain degree of segmentation with the introduction of specialist, niche channels. The pace of development of new outlets has slowe
...
De l’utilisation des médias au Mali
Berlin; Bamako: Media in Cooperation and Transition (MiCT); Friedrich-Ebert-Stiftung (FES) (2015), 89 pp.
"En février et en mars 2015 Media in Transition and Cooperation (MiCT) et la Fondation Friedrich Ebert à Bamako (FES) en coopération avec l’Institut d’Economie rurale malien ont procédé à une analyse de l’usage des médias à Bamako et dans sept chefs-lieux régionaux ainsi que dans troi
...
Community Radio and Empowerment of Women Among Pastoralist Communities in Northern Kenya
Online Journal of Communication and Media Technologies, volume 5, issue 4 (2015), pp. 29-63
"This paper focuses on the contribution of a community radio (Serian Radio) to community empowerment of women among pastoralist communities in Northern Kenya. A multi-stage sampling technique was used to select 4 divisions for the study. Data was gathered to determine the extent to which women parti
...
Gewichtungsstudie zur Relevanz der Medien für die Meinungsbildung in Deutschland
TNS Infratest; Direktorenkonferenz der Landesmedienanstalten (DLM) (2015), 55 pp.
"Das Fernsehen ist nach wie vor das reichweitenstärkste Medium zur Information und Meinungsbildung. Mit einer „informierenden“ Tagesreichweite von knapp 60% liegt es deutlich vor dem Radio (51%) und der Tageszeitung mit 35% [...] Bei der informierenden Nutzung gestern zeigen sich deutliche Zusa
...
Benchmarking Demand: Turkey’s Contested Internet
Philadelphia, PA: Annenberg School for Communication, Center for Global Communication Studies (CGCS) (2015), 35 pp.
"The data in this report was collected between December 20, 2014 and February 2, 2015 and represents the views of 1161 respondents from that time. The goal of the project is to understand how people in Turkey perceive and value the debate over Internet freedoms in Turkey and how they employ the Inte
...
Do Mass Media Interventions Effectively Promote Peace in Contexts of Ongoing Violence? Evidence from Eastern Democratic Republic of Congo
Peace and Conflict: Journal of Peace Psychology, volume 21, issue 4 (2015), 17 pp.
"We report on a field experiment and a focus group interview study that examine the impact of a media-based intervention (i.e., radio drama) aimed at promoting peaceful intergroup relations in the Eastern Democratic Republic of Congo (DRC). In Study 1, we used a priming paradigm to assess the causal
...
¿La estrategia de medios de tu compañía tiene la dirección adecuada? Estudio de la publicidad en los medios de comunicación masiva en México: Eficiencia, alcance, impacto y experiencia
Mancera; Ernst & Young (2015), 34 pp.
"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ
...
Kurdish Region of Northern Iraq: Humanitarian Information Needs of Syrian Refugees
International Media Support (IMS) (2015), 18 pp.
"The assessment concludes that there is not ‘one magic answer’ to the question of which media channel is the most effective – rather a variety of channels must be used to reach as many people as possible. While TV scores high among both refugees and host population as a preferred media channel
...
