Key findings include: 35% of people interviewed had family members working outside of Nepal; 86% of households had a working mobile phone (92.5% in urban; 84.3% in rural areas); 49% had a working television (79.5% in urban; 42.3% in rural areas); 45% a working radio (46.1% in urban; 45.3% in rural a
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reas); 10% a computer (24.6% in urban; 6.5% in rural areas); 5% the internet (16.1% in urban; 3.1% in rural areas); Men are more likely to listen to the radio than women, but on average 46% of people never listen to the radio. For 79% of these people, it is because they don't have a radio; For those who do listen to the radio, 62% like news programmes best, followed by 27% preferring music shows. Only 1% said they liked drama programmes the most; Of the 12% of people who use the internet (23% urban; 10% rural), 88% access it on their mobile phone, and 92% use it for social media; 38% of people's mobile phone is a smart phone (55% in urban areas, 36% in rural areas); Overall, radio was regarded as the most trustworthy media, and 38% said that radio was their preferred medium for obtaining news and information. This was different in rural areas, where 41% quoted radio, and 22% said TV, to urban areas, where 22% said radio and 39% said TV; The most important topic people wanted to hear/read about was news about Nepal (54%).
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"Just 18.1% of Pakistanis say they follow current events about the country “a lot,” but almost half (47.7%) follow current events “somewhat.” About one-third report being less attentive, following current events “very little” (29.6%) or “not at all” (4.6%). Results trend upward with
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education level; 30.0% of those with an intermediate education or more say they follow current events a lot. As in many predominantly Muslim countries, interest in media coverage of religious issues is widespread in Pakistan; 78.4% of adults are very or somewhat interested in the topic, with little variation by gender or education. Pakistanis also tend to be attracted to news about domestic politics (67.6%), with men and better-educated residents being most likely to express interest. At least six in 10 Pakistanis overall are interested in three topics with direct relevance to their daily lives: health and healthcare (64.6%), education (60.7%) and human rights (59.8%). Science, technology and IT issues are least likely to elicit interest, though young adults are somewhat more likely than those 25 and older to be interested in these topics." (Page 1)
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"This study sought to find out the specific uses and gratifications of Christian television viewers with a view of providing relevant information base for the re-launch of Luntha TV in Malawi. The population of this study was Christian television viewers from 10 denominations in and around Area 18 i
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n Lilongew city, Malawi [...] A total of 183 responses were collected from the screener questionnaire. One hundred and thirty people participated in twelve different focus group discussions that were conducted between February and March 2009 [...] This study found out that even if a television station were Christian, the people would expect a mix and a balance of Christian and secular programming. The data emphasize that the television would need to address the needs of its viewers holistically and be relevant to their social and public life." (Abstract, page 7-8)
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"This publication covers attitudes toward, and behavior pertaining to, entertainment media among residents in Qatar [...] These results suggest notable differences among the nationalities living in Qatar with regard to their attitudes, preferences and behaviors related to entertainment media. In man
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y respects, the opinions and habits of Qatari nationals and Arab expatriates mirror those of their Arab neighbors. For example, they show a strong respect for Arab culture that they wish to see reflected in their entertainment choices, and they support government regulation and censorship of entertainment media. In other respects, nationals in Qatar report different behaviors and interests than others in the region. More Qataris, for example, use Instagram than Facebook, whereas other nationals in the study prefer Facebook. Qataris enjoy religious content and are less interested than other nationals in locally-produced entertainment (perhaps reflecting relatively little material produced in Qatar rather than disdain for material produced there)." (Summary)
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"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern
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et. Nada menos que 97% dos entrevistados afirmaram ver TV, um hábito que une praticamente todos os brasileiros, com independência de gênero, idade, renda, nível educacional ou localização geográfica. A internet e o rádio são meios de comunicação também muito presentes na vida das pessoas, ainda que em menor grau: 61% têm o costume de ouvir rádio e 47% têm o hábito de acessar a internet. Já a leitura de jornais e revistas impressos é menos frequente e alcança, respectivamente, 25% e 15% dos entrevistados." (Pág. 7)
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"Our research indicates that today, there are more than 135 million individuals using the Internet in the 22 Arab countries. This is coupled with a mobile penetration rate of around 110 percent on a regional level; and more than 71 million active users of social networking technologies." (Page 1)
"The survey administered for this issue measures public attitudes and perceptions towards the adoption of social media by Arab governments for the purpose of public service delivery. Respondents were asked about their usage of government social media pages, their perceptions of benefits and risks in
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volve in using social media for service delivery, perceptions towards possible improvements in government’s use of social media, and government and civic social media practices. Overall, our findings show that perceptions about the use of social media were positive – 55% of respondents said they strongly support the use of social media by government for the design and delivery of public services. Respondents had high expectations of the benefits of using social media for citizen engagement for the purpose of improving service delivery. They agreed that social media made government entities and officials more accessible and collaboration more feasible." (Page 7)
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"La información periodística sobre las elecciones es prioritariamente canalizada y recibida por los medios noticiosos tradicionales: la prensa, la radio y la televisión. El empleo de Internet para estos cometidos -informar o informarse- aparece como poco relevante, siendo considerados más import
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antes los intercambios de informaciones o comentarios en ámbitos de relaciones sociales directas con familiares, amistades u organizaciones de pertenencia. Si bien la gran mayoría de las personas usa complementariamente la radio y la televisión para informarse de los temas electorales, es este último medio el que concentra las principales audiencias urbanas, probablemente debido a las particularidades de su carácter audiovisual que le permiten brindar una representación más "realista" y emotiva de los hechos, las declaraciones y los personajes. Los periódicos aparecen relegados a públicos más pequeños." (Conclusiones, página 18)
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"Mobile ownership in all of the four surveys [in Ghana, Nothern Nigeria, Senegal and Tanzania] was around 90%, making the mobile phone the most widely owned device media device, both used as a media carrier (radio) and a media in its own right (Internet, SMS) [...] Radio remains the dominant medium
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for obtaining news and information and only in Ghana (where electricity access is wider) does TV come close to the percentage of those listening to radio. In each of the countries examined, the media has been liberalized and the radio and TV audiences are fragmented so that only a relatively small number of players reach over 25% of the audience [...] As the continent’s most owned device, the mobile phone is used most regularly for: voice calls; radio; SMS; Internet and Social Media. Between a fifth and a third of all those surveyed used the Internet on a daily basis [...] Between 14-27% of all those surveyed used social media and the dominant platform is Facebook [...] Radio and TV channels scored most highly in terms of those surveyed trusting the health information they heard on saw on them. The level of trust in these channels in Senegal was significantly lower than in the other countries." (Summary, page 5-9)
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"Feature phone users are significantly more likely to use the Internet almost as much radio and TV for news and information. This is not an either/or set of choices but the Internet is part of the range of media they use. Internet is in second position in Nigeria, third position in Ethiopia and Keny
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a; fourth position in Ghana and fifth position in South Africa. This is behind TV, radio and sometimes friends and family. Social media was used by around two-thirds of respondents or slightly less in all countries except Ethiopia. A quarter to a third of all respondents obtained information using the Internet from NGOs." (Summary, page 6)
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"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels
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vary. At the national level, the impact of digital media remains modest, and electronic data sharing is still a niche phenomenon. There is a huge gender disparity regarding access to Internet and mobile." (Conclusions, page 43)
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"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos
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t widely spoken language with 61% claiming to speak it well. This was followed by Wolof (47%), Fula (36%) and English (17%). Radio is by far the most used medium. 97% were radio listeners, 53% had listened to radio on the day before the survey interview and 88% during the previous week. 88% have a working radio at home. Radio listening is something that most listeners do with someone else rather than on their own. Despite widespread knowledge of Mandinka, most people prefer to hear radio programmes in their own language. The radio station with both the highest national Share and Reach is GRTS Banjul with a 39% Share and 69% weekly Reach. The radio audience has a very broad demographic profile, matching the Gambian population profile very well. However, women listen less often than men. TV is the next most important medium. 83% were TV viewers, 23% had watched TV on the day before the survey interview and 56% during the previous week. 40% have a working TV set at home." (Executive summary)
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"The research focuses on three themes. Firstly, it identifies and maps the information environment in Mon State in terms of technology and media use across urban, rural, non-conflict, and former conflict geographic areas. Secondly, the flow of news and information is examined to see how individuals
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receive information and then make decisions about sharing it with others. Thirdly, the report examines the dynamics underlying the trust and influence of news and information among individuals in Mon State." (Summary)
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"Education and language skills are the main factors that influence which platform women access most frequently. Daily TV use is similar for men and women but women tend to lag men in frequent radio and internet use. Once a country reaches a critical mass in mobile penetration, gaps between both male
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and female ownership levels decrease. The largest gaps exist in countries that are still developing mobile capacity." (Summary, page 35)
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"This article describes the views of parents, children, and teachers concerning media use by Indonesian children. Survey data of parents (N=462), children (N=589), and teachers (N=104) show that children see themselves as more advanced users of new media than their parents. Their perception of their
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media experiences is also markedly different from that of their parents, while teachers' views are comparable to those of the parents. The latter claim to have established media use rules, which children tend to view as guidelines subject to debate rather than binding instructions. There is different use of old versus new media, parents show little awareness of or involvement with newer media." (Abstract)
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