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Journals
Output Type
Audience Market Research in Solomon Islands: Qualitative and Quantitative Research Report. Prepared for SOLMAS – Solomon Islands Media Assistance Scheme
Southport: Tebbutt Research (2010), 233 pp.
"The primary objective of this research is to inform on media access, usage, met and unmet needs and expectations so as to enable the MASI members to grow their businesses by being relevant to the current and potential audience. The quantitative component of the research comprised a survey of a tota
...
Comparative Study of Church and Non-Church Run Radio Stations in Zambia: A Case Study of Radio Explorers and Radio Maria in Eastern Province
Lusaka: University of Zambia, Master of Mass Communication Thesis (2010), xi, 125 pp.
"This is a comparative case study of the church-run, Radio Maria and non church-run, Radio Explorers in the Eastern Province of Zambia. The work compares and contrasts the (1) content and management of the stations, (2) the process of selection of programmes and content development, and (3) accessib
...
Mass Media in Zambia: Demand-Side Measures of Access, Use and Reach
Washington, DC: InterMedia (2010), 50 pp.
"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
...
"More than 20 million people in Pakistan were affected by the worst floods in the country’s history in late July 2010 [...] The humanitarian response included efforts to inform people about the services available, and communicate with them about accessing these services. It also included efforts t
...
Das religiöse Buch
In: MDG-Trendmonitor Religiöse Kommunikation 2010. Kommentarband 2: Einzeldarstellungen der Mediengattungen
München: Medien-Dienstleistung GmbH (MDG) (2010), pp. 58-146
Afghan Media in 2010: Synthesis Report
Altai Consulting; USAID (2010), 178 pp.
"In 2004-2005, the United States Agency for International Development’s (USAID) Office of Transition Initiatives commissioned Altai Consulting to conduct the first comprehensive media evaluation of the Islamic Republic of Afghanistan, looking at the impact of the Afghan media on opinions and behav
...
Estudio a niños y adolescentes sobre la radio y televisión
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2010), 98 pp.
"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión de los niños y adolescentes peruanos sobre los medios de comunicación, especialmente la radio y televisión. Los principales temas considerados fueron la tenencia y uso de medios, hábitos de uso de medios y actividades cotid
...
Interactive Radio for Justice: Mid-Project Impact Assessment Analysis
Interactive Radio for Justice (IRFJ) (2010), 70 pp.
This report details the results of the first year of a two-year impact assessment being conducted on the Interactive Radio for Justice project at its sites of operation in the Democratic Republic of Congo (DRC) and Central African Republic (CAR). Interactive Radio for Justice is a project designed t
...
Nurturing Nationhood Through Peace Media: Analysing Peace Related Programming in Community Radio Stations
Nairobi: Peace and Development Network Trust (PeaceNet Kenya) (2010), 35 pp.
"Peace and Development Network Trust- Kenya (PeaceNet-Kenya) and The Seed Institute commissioned the “Nurturing Nationhood through Peace Media” study to assess the extent to which Vernacular/Community Radio stations cover peace programmes. The study gauged perceptions of audience as well as syst
...
News Then, News Now: What Nigerian Catholic Newspaper Industry Can Learn from its U.S. Counterpart
Champaign-Urbana, Illin.: University of Illinois, College of Media, Master Thesis (2010), iii, 133 pp.
"It's evident that not all aspects of Traber's 1978 report adequately appeal to our present concern in Nigeria, but there are certain proposals that are still very much relevant. An example is its proposal to establish a Catholic National Weekly Newspaper and a National Monthly Magazine. This is dea
...
Making Connections: Using Data on Ghanaians’ Media Use and Communication Habits as a Practical Tool in Development Work
Washington, DC: Intermedia (2010), 108 pp.
"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic
...
The Media Convergence Lifestyle Profile in Thailand
Media Asia, volume 37, issue 4 (2010), pp. 232-243
Socio-Economic Impact of Mobile Phones on Indian Agriculture
New Delhi: Indian Council for Research on International Economic Relations (ICRIER) (2010), 46 pp.
"The study found evidence that mobiles are being used in ways which contribute to productivity enhancement. However, to leverage the full potential of information dissemination enabled by mobile telephony will require significant improvements in supporting infrastructure and capacity building amongs
...
Iraq Media Study: National Audience Analysis
Washington, DC: IREX; D3 Systems (2010), 43 pp.
The IREX Audience Measurement Survey 2009 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 2,200 individuals. The total sample consists of a representative sample of 2,000 individual
...
Media Habits of MENA Youth: A Three-Country Survey
Beirut: American University of Beirut (AUB), Research and Policy Forum on Youth in the Arab World (2010), 50 pp.
"This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits, and about their attitudes towards certain media. Among the significant findings, the survey found the participants high
...
La radio y televisión en el Perú: Estudios sobre las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en el Perú
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2010), 67 pp.
"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en doce ciudades del Perú. Los principales temas considerados fueron la penetración de las tecnologías de información y comunicación, el consumo de medios audiovisuales, evaluación y grado de
...
Mobile Communications in Zambia: A Demand Side Analysis Based on the AudienceScapes Survey, Including Insights on Mobile Money Use
Washington, DC: Intermedia (2010), 54 pp.
"Youth and young adults (15-29) are often assumed to be leaders in mobile phone use, but this is not entirely the case in Zambia. While those 15 to 29 make up the largest segment of overall mobile phone users, they do not show the highest rate of weekly (regular) users that is taken by those 30 to 4
...
News Consumption Among Young Libyan Adults: Are New Satellite TV News Services Displacing Local TV News?
Arab Media & Society, issue 12 (2010), 21 pp.
"This study investigates the relationship between Libyan university students' consumption of Libyan and international Arab satellite TV news services and their perceptions of gratifications received from these news services. A self-completion questionnaire survey was administered to a sample of 400
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