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Audience & User Surveys
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Light in the Darkness: Internews Radio in Southern Sudan and the Three Areas. Findings of Community Impact Assessment
Internews (2011), 126 pp.
"This report offers an overview of results of an assessment that sought to investigate the audience impact of Internews’ network of five FM radio stations in southern Sudan and two transitional areas that were established to provide their communities with critical information about the peace agree
...
Perceptions of Public Libraries in Africa
EIFL; TNS RMS East Africa (2011), 101 pp.
"The report presents key findings of the research in six countries: Ethiopia, Ghana, Kenya, Tanzania, Uganda and Zimbabwe. Findings were that most people believe public libraries have the potential to contribute to community development in important areas such as health, employment and agriculture.
...
Marketing on the Airwaves: Marketing Information Service (MIS) and Radio
Ottawa: Farm Radio International (2011), 63 pp.
"Farmers require varying marketing information, depending on their location, local market conditions, crops, production activities, and cultural practices. Radio has the capacity to reach a large audience, and can provide an integrated approach to market information, incorporating all these elements
...
Audience Analysis: The Role of Journalism and Social Media in the Consumption of News in Iraq. 2011 Iraq Media Study
Washington, DC: IREX; D3 Systems (2011), 59 pp.
The IREX Audience Measurement Survey 2011 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 3,000 individuals. The total sample consists of a representative sample of 2,600 individual
...
Segunda encuesta nacional de participación y consumo cultural (ENPCC)
Santiago de Chile: Consejo Nacional de la Cultura y las Artes (CNCA) (2011), 219 pp.
Participatory Radio Campaigns and Food Security: How Radio Can Help Farmers Make Informed Decisions
Ottawa: Farm Radio International (2011), 88 pp.
"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
...
Tanzanian Media Environment: Current Access, Potential for Growth and Strategies for Information Dissemination
Washington, DC: InterMedia (2011), 49 pp.
"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
...
VII Encuesta Nacional de Televisión 2011
Santiago de Chile: Consejo Nacional de Televisión (CNTV) (2011), 166 pp.
Este estudio es la séptima versión de la Encuesta Nacional de Televisión que el Consejo Nacional de Televisión realiza cada 3 años desde el año 1993.
Believe it or Not: Understanding the Credibility and Effectiveness of Radio Sawa in the UAE
International Communication Gazette, volume 73, issue 4 (2011), pp. 359-371
"As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this st
...
Mass Media in Zambia: Demand-Side Measures of Access, Use and Reach
Washington, DC: InterMedia (2010), 50 pp.
"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
...
La radio y televisión en el Perú: Estudios sobre las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en el Perú
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2010), 67 pp.
"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en doce ciudades del Perú. Los principales temas considerados fueron la penetración de las tecnologías de información y comunicación, el consumo de medios audiovisuales, evaluación y grado de
...
Audience Market Research in Solomon Islands: Qualitative and Quantitative Research Report. Prepared for SOLMAS – Solomon Islands Media Assistance Scheme
Southport: Tebbutt Research (2010), 233 pp.
"The primary objective of this research is to inform on media access, usage, met and unmet needs and expectations so as to enable the MASI members to grow their businesses by being relevant to the current and potential audience. The quantitative component of the research comprised a survey of a tota
...
Mobile Communications in Zambia: A Demand Side Analysis Based on the AudienceScapes Survey, Including Insights on Mobile Money Use
Washington, DC: Intermedia (2010), 54 pp.
"Youth and young adults (15-29) are often assumed to be leaders in mobile phone use, but this is not entirely the case in Zambia. While those 15 to 29 make up the largest segment of overall mobile phone users, they do not show the highest rate of weekly (regular) users that is taken by those 30 to 4
...
Afghan Media in 2010: Synthesis Report
Altai Consulting; USAID (2010), 178 pp.
"In 2004-2005, the United States Agency for International Development’s (USAID) Office of Transition Initiatives commissioned Altai Consulting to conduct the first comprehensive media evaluation of the Islamic Republic of Afghanistan, looking at the impact of the Afghan media on opinions and behav
...
Nurturing Nationhood Through Peace Media: Analysing Peace Related Programming in Community Radio Stations
Nairobi: Peace and Development Network Trust (PeaceNet Kenya) (2010), 35 pp.
"Peace and Development Network Trust- Kenya (PeaceNet-Kenya) and The Seed Institute commissioned the “Nurturing Nationhood through Peace Media” study to assess the extent to which Vernacular/Community Radio stations cover peace programmes. The study gauged perceptions of audience as well as syst
...
Comparative Study of Church and Non-Church Run Radio Stations in Zambia: A Case Study of Radio Explorers and Radio Maria in Eastern Province
Lusaka: University of Zambia, Master of Mass Communication Thesis (2010), xi, 125 pp.
"This is a comparative case study of the church-run, Radio Maria and non church-run, Radio Explorers in the Eastern Province of Zambia. The work compares and contrasts the (1) content and management of the stations, (2) the process of selection of programmes and content development, and (3) accessib
...
Making Connections: Using Data on Ghanaians’ Media Use and Communication Habits as a Practical Tool in Development Work
Washington, DC: Intermedia (2010), 108 pp.
"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic
...
Primer estudio nacional sobre lectoría de medios escritos
Santiago de Chile: Universidad Diego Portales, Escuela de Periodismo (2010), 128 pp.
"Investigación de la Universidad Diego Portales sobre pluralismo en el sistema informativo nacional que deja, en general, bien parada a la televisión y en mal pie a los medios escritos en temas como el grado de satisfacción y la credibilidad. Entre los atributos de los diarios impresos se destaca
...
