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Breadcrumb: Audience & User Surveys
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Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
"The vast majority (87%) of survey respondents said they receive information indirectly or through word of mouth. This is higher than respondents’ reported use of any formal media platforms such as radio, internet, newspapers, or TV. This trend is also evident in which sources people rely on for i ... more
"Europaweit haben 52 Prozent derjenigen, die bereits einen Account gemeldet haben, häufig oder sehr häufig Desinformation wahrgenommen. Von denen, die dies nicht getan haben, sagen das nur 36 Prozent. Hingegen geben die beiden Gruppen in etwa gleichem Umfang (58 beziehungsweise 53 Prozent) an, hä ... more
"L'information economique et sociale occupe la 3eme position des rubriques favorites, derriere le sport et la sante (la 5e pour les femmes). 65% des sondes declarent la suivre mais seulement 5% des 18-24 ans la suivent « regulierement ». 34 % des 18-24 ans n'ont recours a aucun des medias traditio ... more
"[...] While Facebook and YouTube are the most preferred platforms for content consumption, Facebook stands as a less trusted platform among the audience (ranks 4th). Audiences prioritize quality entertainment, current information, reliable reporting, and educational value content, while content cre ... more
"Die KiKA-Landkartenstudie untersuchte die Mediennutzung von Drei- bis 13-Jährigen. Hierfür wurden die Kinder selbst sowie deren Erziehungsberechtigte befragt. Das lineare Fernsehen ist für diese Altersgruppe die wichtigste Nutzungsform für Bewegtbild, vor YouTube und Streamingdiensten. Als Lieb ... more
"This report provides an assessment of the media landscape in Jordan from the perspective of its audiences. Based on audience research, it examines the key issues emerging around media usage, trust, content, and literacy. It is based on data that was collected throughout June and July 2023; the medi ... more
"The main objectives of the study were: to assess the perceptions of vowed religious people towards social media; to explore the uses to which vowed religious people put social media; to find out the experiences of vowed religious people regarding their social media utilization. The study employed m ... more
"This study examines to what extent Arab audiences are willing to support these strategies, and what factors influence their willingness to pay (WTP) for online news, using a survey of 530 adults. The study found most of the public is not willing to pay for online newspapers, but are willing to pay ... more
"Las conclusiones generales y aplicables a toda la muestra, independientemente de su edad, sexo y comunidad autónoma, son: 1. TikTok se posiciona como la red social en donde los menores siguen a más influencers, seguida de YouTube e Instagram. 2. El tipo de influencer más seguido son los gamers, ... more
"Across markets, only around a fifth of respondents (22%) now say they prefer to start their news journeys with a website or app – that’s down 10 percentage points since 2018. Publishers in a few smaller Northern European markets have managed to buck this trend, but younger groups everywhere are ... more
"Traditional media, specifically, radio, newspaper, and television, are the key sources of information, followed by social media. Social media is a source of information for significantly more youths (aged 18 to 30 years), citizens living in urban areas, or in the Southern region, trending towards f ... more
"To illustrate the dynamics of the digital information ecosystem and how disinformation is seeded within this environment, Rappler explored cascades around the following themes: war on drugs, attacks against the press, and messaging around Martial Law and authoritarian rule. The themes were selected ... more
"Radio remains overwhelmingly the most common source for news in Africa. On average across 34 surveyed countries, two-thirds (68%) of respondents tune in at least a few times a week. Digital media use for news is growing quickly. Between 2014/2015 and 2019/2021, the share of Africans who get news fr ... more