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Los estudios de la audiencia: De la tradición a la innovación

Natalia Quintas Froufe, Ana González Neira (eds.)

Barcelona: Gedisa (2021), 261 pp.

"Siguiendo con la conexión entre tradición e innovación, la estructura del libro parte de una aproximación teórica al concepto de audiencia y su evolución histórica para, a continuación, explicar las principales metodologías de investigación en audiencias, tanto cuantitativas como cualitat ... more

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Contando colombianos: Medición comercial, métricas de audiencias y biopolítica

Juan Carlos Valencia Rincón (ed.)

Bogotá: Editorial Pontificia Universidad Javeriana (2020), 442 pp.

"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a ... more

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Listening Groups Module South Sudan. Part I: Context, Part II: Case Studies

Arcata, Calif.: Internews (2017), 39 pp.

"The Listening Groups Module contains the collective knowledge of the Internews South Sudan team gained over three years’ experience managing more than 700 Listening Groups across the country [...] “Part I. Context” describes the information and media landscape in South Sudan, and the value of ... more

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Television Audiences Across the World: Deconstructing the Ratings Machine

Jérôme Bourdon, Cécile Méadel (eds.)

Basingstoke; New York: Palgrave Macmillan (2014), xiv, 274 pp.

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Desde la experiencia al saber: Sistematización de las experiencias en investigación de audiencias de ALER

María Cristina Mata (ed.)

Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (2012), 45 pp.

"Analiza el diseño, los métodos de investigación aplicados y la relevancia práctica de 23 encuestas de audiencia y estudios de evaluación realizados por la ALER entre 1981 y 2008." (commbox)

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Audience Research in Extremis: Cold War Broadcasting to the USSR

R. Eugene Parta

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 104-131

"How could Western broadcasters during the Cold War learn about their audiences in the USSR when they were denied the possibility of conducting surveys within the country? In response to this quandary, second-best approaches were developed at Radio Liberty employing interviews with travellers outsid ... more

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Designs, Devices and Development: Audience Research as Creative Resource in the Making of an Afghan Radio Drama

Andrew Skuse, Marie Gillespie

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 132-153

"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust ... ainability of the highly popular Afghan radio soap opera New Home, New Life. This is a ‘development drama’ that has been broadcast across Afghanistan since 1993. It is based on BBC Radio 4’s The Archers and produced by BBC Afghan Education Projects (BBC AEP). Audience research has been vital to forging a dynamic relationship between the creative teams who make the drama, the donors who pay for it, and the audiences who consume it. The article addresses three broad themes. First, we outline how data gathered in formative audience research, prior to the creation of the drama, provides the creative team with the dramatic raw material for the radio serial. The extensive qualitative data gathered by Afghan researchers in local milieux is translated so as to enable culturally diverse teams of writers and producers to ground the serial narratives in the lived experiences of its audiences, and to introduce multiple local perspectives on development issues. Second, we show how evaluative audience research, data gathered in the postproduction phase, plays a key role in providing critical audience interpretations of New Home, New Life’s dramatic themes. In so doing, it creates feedback loops that allow audiences to become active participants in the ongoing creation of the drama. The research designs and devices, developed over the last two decades to document the changing life-worlds of Afghan citizens-cum-audiences, are part of an ongoing set of transcultural encounters that contribute to strengthening the social realist appeal of the drama and to calibrating how far any given storyline can be pushed in terms of cultural propriety. Third, we examine how during periods of military conflict, when routine audience research becomes dangerous or impossible and audience feedback loops are disrupted, the writers and producers have to rely on their own personal and political experiences, often with unpredictable ideological consequences. We draw attention to the limitations and challenges of making dramas for development in highly charged politicised and postcolonial contexts. While, development dramas may be a cheap and effective way of dealing with certain informational needs, such as landmine awareness, they cannot redress social and structural inequalities or, as Western donors wish, eradicate opium cultivation." (Abstract) more

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El rating de la televisión: El numerito que mueve millones y desencadena pasiones
Key Guidance

Beatriz Blua

Buenos Aires: La Crujía (2011), 174 pp.

"La idea de este libro pretende cumplir dos propósitos: por un lado desarrollar un aspecto didáctico para todos aquellos estudiantes de medios o productores de programas, que recién toman contacto con este indicador y hacerles saber, de manera simple, clara y básica, que es exactamente el rating ... more

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L'audience

Régine Chaniac (ed.)

Paris: CNRS Editions (2009), 184 pp.

"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public ... more

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The Reactive Viewer: A Review of Research on Audience Reaction Measurement

Barrie Gunter, Mallory Wober

London: John Libbey (1992), v, 119 pp.

El rating de la televisión: El numerito que mueve millones y desencadena pasiones Key Guidance

El rating de la televisión: El numerito que mueve millones y desencadena pasiones
Key Guidance