"This article provides an overview of subdisciplines in the field of Communication for Development and Social Change. Different subdisciplines of communication science are analyzed to assess their connection to the field. Building on these subdisciplines the article reviews health communication, agr
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icultural extension and rural communication, and environmental communication as practice-based subdisciplines of Communication for Development and Social Change. By assessing the current development and communication approaches within the different subdisciplines, the article aims to better understand the current state-of-the-art of the field and identify future imperatives." (Abstract)
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"From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability, the media can play a crucial role in development. Yet the influence of the media is not always welcome. It can also be used as a mechanism of surveillance and
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control or to disseminate hate speech and propaganda. How then should we respond to the growing importance of the media - including journalism, radio, television, community media and social media - for poverty and inequality? The first step is to acquire an informed and critical understanding of the multiple roles that the media can have in development. To help achieve this, this book provides concise and original introductions to the study and practice of communication for development (C4D), media development and media representations of development. In doing so it highlights the increasing importance of the media, whilst at the same time emphasising the varieties, complexities and contingencies of its role in social change." (Publisher description)
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"Clear categorization of what is media development and what is communication for development is often problematic and much of this chapter focuses on continuities that exist across the fields whilst acknowledging there are genuine, well-argued, and real reasons why there should be a strong conceptua
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l distinction between the two. There are numerous cross-over organizations, which are clear in their support to both media development and media for development. The delineation between media development and communication for development is blurred. There are many reasons to think that the future will make such distinctions more blurred. The chapter looks at current trends likely to make these distinctions less useful, and suggests a terminology that might be more useful in describing the very real conceptual differences between the two fields." (Summary)
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"This sourcebook is meant to equip development and communication professionals with a useful set of guidelines, reference materials and learning resources to apply communication in rural development initiatives. The main goal is to enable readers to design and implement rural communication strategie
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s combining participatory methods with communication processes, media and tools best suited for a specific situation. In particular, the sourcebook aims to develop the following capacities in ComDev: Identifying the phases and steps in communication planning for development; Conducting situational analysis and participatory communication appraisal in the field; Developing a workable communication strategy and plan of action; Facilitating multistakeholder dialogue and collaboration to successfully implement ComDev activities; Designing, pre-testing, producing and using multimedia ComDev materials; Assessing the results of ComDev initiatives and promoting long-term sustainability; Understanding ComDev as it applies to agriculture and rural development issues." (Page 2)
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"Communication for Development (ComDev) is a participatory approach that integrates community media, low-cost ICTs, mobile phones and other communication tools to facilitate access to information, knowledge sharing and social dialogue. Well-planned and managed ComDev activities are crucial to ensure
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stakeholder engagement, and should be considered in project design, in order to enhance impact and ownership of rural development initiatives. The guidelines provide development planners with practical orientation on how to plan and monitor ComDev activities as part of the project cycle, so that overall effectiveness and sustainability may be improved." (Back cover)
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"This report reviews and highlights some key issues in the current debate on development communication. To do so it draws on experiences and inputs from members of the Informal Network of Development Assistance Committee (DAC) Development Communicators (DevCom) [...] The report starts by looking at
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one of the fundamental elements regarding development communication: the monitoring of public support [...] the report then looks at communications strategies. Whereas only a few years ago they were somewhat rare among development ministries and agencies, they are now becoming common currency. Some are on their third or fourth generation and others have developed specific strategies (e.g. for the use of new media). This professionalisation of development communication is also seen in the next section, which covers the question of the measurement of the impact of these communications strategies and activities. Evaluation in this type of area is always challenging, and often ends up being built on the measurement of activities and output (and less on impact and effect)." (Executive summary)
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"This document has been prepared to inspire reflection about the role of communication in advancing family farming. It includes an analysis of examples of ComDev approaches applied to smallholder farming and rural development and the issues that they encompass: food security, natural resource manage
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ment, rural livelihoods, agricultural innovation, and capacity development. One emerging concept is that of “rural communication services,” which seeks to enhance rural livelihoods by facilitating equitable access to knowledge and information – understood as public goods – along with social inclusion in decision-making and stronger links between rural institutions and local communities. An additional concept pertains to the need to develop national communication for development policies and strategies that focus on the information and communication needs of family farmers and rural communities. Such policies would help to mainstream and institutionalize ComDev approaches at different levels and among all development partners, in particular among governmental agriculture and telecommunication ministries and media regulators but also among farmers’ organizations, rural institutions, community media and the private sector." (Executive summary, page VI)
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"To a certain extent the field's shortcomings could be the consequence of academic work increasingly trapped in the normativity of the development industry and out of touch with the variety of agents concerned with social injustice worldwide, who are deploying communication and media strategies to a
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dvance their struggles." (Page 134)
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"Este trabajo es el referente conceptual de la Maestría en Comunicación, desarrollo y cambio social de la Facultad de Comunicación de la Corporación Universitaria Minuto de Dios, Uniminuto. Tiene como obejtivo presentar un recrrido histórico de la construcción del campo académico de la comuni
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cación en su relación con el desarrollo y el cambio social. A lo largo del texto se explicita por qué se asume a la comuncación como un campo académico, para luego exponer cómo este campo de la comunicación se ha hecho práctica, y, luego, cuáles son los hitos teóricos que lo han posicionado frente al paradigma dominante de la comunicación. En este tranajo no se asume una posición única sobre este tipo de comunicación; es decir, aquí se habla de la comunicación alternativa, popular, para el desarrollo, para el cambio social, y de la relación entre comunicación y desarrollo." (Página 456)
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"This chapter debates the relationship between youth and media by focusing on communication for social change and gives readers a sense of the history, development, and central concepts of youth-generated media. It offers a comprehensive framework for understanding young people's self-expressive art
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ifacts. The first section of the chapter offers a historical trajectory concerning the study of youth and media. The second section proposes an explication of the concept of youth-generated media as developed by young people themselves, and juxtaposed to youth-oriented media. The third section proposes two broad conceptual approaches to youth-generated media: a “sponsored-development” approach with a relatively dominant adult involvement and an “organic” approach with youth taking charge of their own media production. The fourth section offers brief illustrative case studies from the Arab Spring. The chapter concludes by highlighting the utility of the concept of youth-generated media and the challenges in understanding and interpreting young people's activities." (Summary)
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"Communicators who work with photography and video in the development context know the power visuals can have in bearing witness to the reality people living in poverty face. When contextualized, visuals can transcend distance and create a global dialog around topics in need of deeper understanding
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and action for social change." (Page 25)
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"In this paper I investigate how community radio is conceptualized within and outside of the development frame, as a solution to development problems, as part of development projects communication strategy, and as a tool for increasing democratic political participation in development projects. I wa
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nt to show that community radio is an essential tool of democratization and democracy outside of the development frame. To do so, I will bring out the conceptual and structural dimensions of community radio through examples of existing community radios, both those which are independently created and those which have been created as development projects. These structural and conceptual elements provide community radio the potential to realize the goals of development practice while avoiding characteristic pitfalls. These ‘pitfalls’ of development are also pitfalls of democratization and democracy in existing democratic states, and include: depoliticization, limited participation, particularly of marginalized groups." (Abstract)
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"This toolkit is designed to inspire meaningful conversations with the people involved in and affected by your work. It will help you discover how people have been affected by conflict, continuity, and change. It will show you how to share your stories with others in exchange for theirs. Stories and
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the process of sharing them are the building blocks for deep interpersonal relationships where the processes of healing, reconciliation, resolution, and conflict prevention are found. When we engage in story-telling and story-listening, we experience new worlds and discover how other people travel in paths similar to our own. We find stories that have the power to transcend borders, time, and space. Stories tell us about the diversity of traditions, customs, and ways of life that are an important part of everyday life." (Page 2)
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"Los medios de información son responsables de la propagación de una idea noble y salvadora del desarrollo, sin que los análisis que lo cuestionan hayan sido sometidos a debate público. En este sentido, comunicación y desarrollo son parte de un binomio sobre el que se ha venido trabajando en la
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búsqueda del progreso. Sin embargo, hoy debemos reconocer que forman parte del fracaso de un mito surgido en el siglo pasado." (Resumen)
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