mediadev library

Filter

Sort by:

Direction:

Cyber Cafés: A How-To Manual

Alex Franka, Jessie Gilliam

Washington, DC: Advocates for Youth (2005), 89 pp.

"This manual is divided into nine easy-to-read chapters. The chapters build so that those readers who feel less able to use a computer can increase their base of knowledge as they read each chapter. This first chapter talks about the benefits of a cyber café and its potential for a positive impact ... more

Download (0)

Tsha Tsha: Key Findings of the Evaluation of Episodes 1-26

Centre for AIDS Development, Research and Evaluation (CADRE) (2005), 62 pp.

"Tsha Tsha is an entertainment-education television drama series focusing on young people and dealing with love, sexuality and relationships in a world affected by HIV/AIDS. Audience research utilised by the South African Broadcasting Corporation (SABC) showed that episodes 1-13 achieved an audience ... more

External Link (8)

Entre jóvenes: Comunicación y VIH. Herramientas periodísticas para crear campañas comunitarias de prevención de VIH/SIDA

Silvia Bacher, Mónica Beltrán

Buenos Aires; Quito: Las Otras Voces;UNESCO (2005), 241 pp.

"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafío de abrir espacios y construir redes que fortalezcan la p ... more

Download (0)

Kit educativo sobre derechos sexuales y reproductivos para radialistas del Paraguay

Asunción: Fondo de Población de las Naciones Unidas (UNFPA) (2004), 143 pp.

Download (0)

La radio rurale en tant qu'outil d'enquête sociale: Étude de cas des émissions sur la santé de la reproduction produites au Cameroun (Lolodorf)

Rome: FAO (2002), viii, 119 pp.

Google Scholar (11)

WorldCat (10)

Public Health Communication: Evidence for Behaviour Change

Robert C. Hornik (ed.)

Mahwah, New Jers.: Lawrence Erlbaum Associates (2002), xv, 435 pp.

Download (0)

Improving Family Planning Use and Quality Services in Nepal Through the Entertainment-Education Strategy

J. Douglas Storey, Marc Boulay

Baltimore: Johns Hopkins Center for Communication Programs (2000), 42 pp.

Download (1)

Wie Filme Wirkung zeigen: Neue medienpädagogische Konzepte und Methoden am Beispiel ausgewählter Filme der Bundeszentrale für gesundheitliche Aufklärung. Ein Handbuch für den Einsatz von Filmen zur gesundheitlichen Aufklärung

Franz Josef Röll et al.

Köln: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (1999), 298 pp.

"Das inhaltliche Spektrum der Filme deckt die wesentlichen Bereiche der gesundheitlichen Aufklärung ab. Dazu gehören Aidsaufklärung, Suchtvorbeugung, Sexualaufklärung, die Entwicklung von Kindern und Jugendlichen. Allgemeine gesundheitliche Themen sind Früherkennung von Krankheiten, Tabak-, Alk ... ohol- und Tablettenmissbrauch, illegale Rauschmittel, stoffunabhängige Süchte wie z.B. Fernsehsucht und Ess-Störungen. Aber auch Liebe, Sexualität, Beziehungen, Schwangerschaft, Hygiene, Baby-und Kleinkindentwicklung werden in den Filmen behandelt. So vielfältig die Inhalte der Filme sind, so vielfältig zeigt sich auch deren filmische Umsetzung in unterschiedlichen Formaten. Diese reichen von kurzen Spots, Kurzfilmen und Spielfilmen über Dokumentationen bis hin zu Mehrteilern und Fernsehserien, in denen – beispielsweise wie in Sterne des Südens – das jeweilige Thema einen Handlungsstrang bildet. Durch diese unterschiedlichen Formen und Wege sollen die verschiedenen Zielgruppen bestmöglich erreicht werden. Bei dem Umgang mit Filmen zu aufklärerischen Zwecken stellt sich jedoch häufig das Problem, dass die dramaturgische Konzeption oft zu eindimensional und die filmische Zielsetzung zu offensichtlich ist. Bei der Aufbereitung für den Unterricht gelingt es häufig ebenfalls nicht, über die Bearbeitung der zentralen Botschaft des Films, wie z.B. „Rauchen schadet der Gesundheit“, hinauszukommen. Nicht selten bleibt es bei einer ganz eng an den jeweiligen Film angelehnten, rein kognitiven Verarbeitung. Das kann sinnvoll, mitunter aber auch langweilig sein. Neuere Methoden der wahrnehmungsorientierten Medienpädagogik stellen einen visuell-ästhetischen Lernprozess in den Vordergrund. Damit gehen sie manchmal weit über den eigentlichen Film hinaus, bieten allerdings dabei die Chance, sich mit dem Film wie auch mit der konkreten Lebenswelt der jeweiligen ZuschauerInnen auf lebendige Weise auseinanderzusetzen. Vor diesem Hintergrund geht es bei dem hier vorgestellten Projekt einerseits um das Schwerpunktthema Gesundheit, andererseits aber auch darum, Möglichkeiten einer interaktiven und kreativen (Medien-)Pädagogik darzustellen. Dem Projekt liegt die Prämisse zugrunde, dass Kinder und Jugendliche in ihrem Alltag erlebnisorientiert Medien konsumieren und dabei immer mehr von ästhetischen Kriterien geprägt sind. Um sie für Gesundheitsthemen zu sensibilisieren, scheint eine Adaption ihrer Seh- und Wahrnehmungsweisen unumgänglich. Akzeptiert man/frau diese Prämisse, bedarf es daher neben den traditionellen verbalkognitiven Ansätzen neuer Methoden, bei denen ein emotionaler Zugang eine zentrale Rolle spielt. Diesem wahrnehmungsorientierten Ansatz sowohl der Gesundheitsförderung wie auch der Medienpädagogik entsprechend, geht es bei den in diesem Handbuch vorgestellten Methoden nicht um Belehrung, sondern um eine gesprächs- oder aktivitätsgeleitete Auseinandersetzung vor dem sozialen und biographischen Hintergrund der jeweiligen Zielgruppen." (Zu diesem Handbuch, Seiten 36-38) more

Google Scholar (12)

WorldCat (12)

Communicating for Development: Human Change for Survival
Inspiring Practice

Colin Fraser, Sonia Restrepo Estrada

London: Tauris (1998), xi, 294 pp.

"Through accounts and analysis of specific projects across four continents, the authors show how communication has been used to mobilize societies, to facilitate democratic participation, and to help people acquire new knowledge and skills. The book focuses on community radio and video, and health c ... more

Google Scholar (5)

WorldCat (4)

The Role of Mass Media and Interpersonal Communication in HIV/AIDS Prevention: Results of a Pilot Campaign for Egyptian Workers and University Graduates

F. El-Kamel

Cairo: Centre for Communication, Training, Documentation and Production;UNICEF (1997), ?? pp.

"A pilot project on Youth Protection was supported by UNICEF and implemented by the Centre for Communication, Training, Documentation, and Production of Cairo University between August 1996 and September 1997. Major objectives were to: 1) gain current and in-depth information on relevant knowledge, ... attitudes and behaviors related to HIV/AIDS, and identify risk factors among youth as a key population group; 2) develop key prevention messages suitable for youth and similar target groups; 3) disseminate essential prevention messages among one particular youth group, namely, Cairo University students, who may further disseminate information gained; and 4) develop a model for working with university students which can be replicated in other Universities in Egypt. Implementation began with baseline data collection (through survey and focus group discussions) to assess Knowledge, Attitudes, and Practices (KAP) among the university student target population and identify appropriate intervention techniques and message strategies. Small groups of university students from 10 different faculties were then trained in interpersonal communications skills related to HIV/AIDS and on relevant prevention measures. Ten student rallies were organized to convey essential messages. Impact evaluation was conducted through pre/post-rally interviews with samples of 20 randomly selected students. The main findings of the study point to misconceptions and lack of essential knowledge among university students on HIV/AIDS, including means of protection from infection. Focus group discussions indicate that a significant number of Egyptian youths are engaging in high-risk behaviors. Effective communication techniques can have an impact. Well-organized face-to-face activities such as the youth rallies can be an effective means of conveying socially sensitive health messages related to HIV/AIDS. It is recommended that the methodology be replicated among other youth groups; that more information materials; including video be developed and that mass media be used in a more planned, targeted, systematic and sustained manner to increase impact. Linkages between mass media and interpersonal communications should be identified and strengthened. Both the process and the result of the project are useful in the planning and implementation of HIV/AIDS prevention in Egypt." (Reviewed by Nimal Hettiarachy, UNICEF, cited from the "Annotated Bibliography of Evaluations in Africa": http://www.geocities.com/afreval/documents/education.htm, 10.04.2007) more

Google Scholar (11)

WorldCat (11)

Health Communication: Lessons from Family Planning and Reproductive Health

Phyllis Tilson Piotrow, D. Lawrence Kincaid, José G. Rimon, Ward Rinehart

Westport, Conn.; London: Praeger (1997), xx, 307 pp.

"This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides ... more

Download (2)

How to Select and Work with an Advertising Agency: Handbook for Population and Health Communication Programs

Rachel H. Greenberg, Jim R. Williams, Joan A. Yonkler, Gary B. Saffitz, José G. Rimon

Baltimore: Johns Hopkins Center for Communication Programs (1996), xii, 125 pp.

External Link (5)

Google Scholar (4)

WorldCat (4)

Street Theater as a Tool to Reduce Family Planning Misinformation

T. W. Valente, P. R. Poppe, E. Alva, R. V. de Briceño, D. Cases

International Quarterly of Community Health Education, volume 15, issue 3 (1995), pp. 279-289

"Mass media campaigns can be effective at communicating health information to a mass audience rather inexpensively. Critics of mass media health campaigns often contend, however, that interpersonal communication is more effective at changing behavior. Conversely, interpersonal communication activiti ... more

Google Scholar (10)

WorldCat (11)

Communicating for Development: A New Pan-Disciplinary Perspective

Andrew A. Moemeka (ed.)

New York: State University of New York Press (1994), xi, 280 pp.

Google Scholar (12)

WorldCat (11)

Developing Health Journalists: A Training Manual for Improving News Coverage of Reproductive Health

Julia Beamish, Jane Vella

Triangle Park, North Carol.: Family Health International Research (1993), 209 pp.

"The manual aims to provide a guide to appropriate identification of participants for training, effective analysis of local news media training needs, workshop organization and design, and preparation of fund raising proposals. A step-by-step approach is used. Chapters focus on planning, participant ... more

Google Scholar (10)

WorldCat (11)

Philippine Folk Media in Development Communication

Victor T. Valbuena

Singapore: Asian Mass Communication Research and Information Centre (AMIC) (1986), vi, 128 pp.

External Link (11)

Google Scholar (8)

WorldCat (9)

Communication Policy and Planning in Singapore

Eddie C. Y. Kuo, Peter S. J. Chen

London: Kegan Paul;East-West Communication Institute (1983), 111 pp.

"After providing an overview of the Singapore society and its communication system as background, the coauthors examine the main aspects of communication policy in Singapore, and conclude with a case study of communication planning at the Radio and Television Singapore and the Singapore Family Plann ... more

External Link (8)

Folk Media and Mass Media in Population Communication

Paris: UNESCO (1982), 59 pp.

External Link (12)

Tradition for Development: Indigenous Structures and Folk Media in Non-Formal Education

Ross Kidd, Nat Colletta (eds.)

Berlin: German Foundation for International Development (DSE);International Council for Adult Education (1980), 639 pp.

"Case studies and seminar reports are provided that "were presented at an international seminar to examine field experiences in using a culture-based approach to nonformal education. Part 1, containing an introductory paper and nine case studies, 'focuses on indigenous institutions and processes in ... more

Download (0)

Research in Population Communication

Paris: UNESCO (1975), 71 pp.

Communicating for Development: Human Change for Survival Inspiring Practice

Communicating for Development: Human Change for Survival
Inspiring Practice