"Artificial intelligence (AI) is reshaping the way we address complex societal challenges, offering new possibilities in areas such as healthcare, climate resilience, education, and digital inclusion. The Innovate for Impact project was launched in 2024 to identify, support, and showcase practical A
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I solutions that bring tangible benefits to people and communities. A key part of the initiative involves the sharing of use cases, impactful AI applications and global lessons and expertise from around the world. In 2025, building on the success of its first edition, the project expanded its scope through an open call for AI use cases and AI Scholars. We received 234 use case submissions from 32 countries, out of which 160 were selected for inclusion in this interim report. These use cases span eleven key domains and reflect both the diversity of global innovation, regional solutions with lessons learnt and the practical ways in which AI is being applied to solve real-world problems." (Foreword)
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"This is a summarised report of a study on Ugandan news media coverage of road safety, focusing on the country’s three main daily newspapers, three television stations and two online platforms. The study explored the attention and the nature of coverage these newspapers, television stations and on
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line platforms paid to road safety from 1 March 2023 to 31 November 2023. The publications studied were Bukedde (a Luganda-language daily), Daily Monitor, and New Vision (the only two English-language dailies). The television stations were NBS, NTV Uganda, and UBC while the online platforms were ChimpReports and Uganda Radio Network (URN) [...] Between March and November 2023, a combined total of 766 articles related to road safety were identified across the three media types monitored. Newspapers produced the highest volume of stories followed by television. When considering all media platforms, there’s a varied landscape with no single platform dominating the coverage. This underscores the importance of a multi-channel approach to road safety advocacy, information and other interventions." (Page 3)
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"This study looks at Ugandan news media coverage of road safety, focusing on the country's three main daily newspapers, three television stations, and two online platforms. The study explores the attention and the nature of coverage these media platforms paid road safety (including road traffic cras
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hes and measures to mitigate them) from 1 August 2021 to 31 July 2022. Relying mainly on quantitative content analysis, the study explores the quantity of stories on road safety, the types of articles published (news, analysis, opinion, features, etc.), the reporting formats employed, the topics covered, and the sourcing." (Introduction)
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"Mali’s first non-state radio went on air during the authoritarian rule of Moussa Traoré in 1988, challenging the common narrative that ties political and media liberalization together. Negotiations were conducted by Italian NGOs at a time when such organizations had become key political actors i
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n Sahelian countries. The implementation of Radio Rurale de Kayes was part of a wider infrastructural project that notably included a road. This historical account follows the metaphorical and literal association between the radio and the road in order to reflect on mobility and its constraints. Tracing the radio’s trajectory from space-making to community-building, it shows how the station managed to sustain itself thanks to its position within an emerging network of associations led by return migrants and because of how it fitted into local infrastructures of mobility, thus calling for a stronger attention to the relation between radio, the audiences it convenes, and space." (Abstract)
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"Mottonyms are both inscriptions, based on people’s experiences, on Ghanaian commercial vehicles and ‘names’ by which drivers of such vehicles are called. Prior research on mottonyms implicitly affirms how these inscriptions are embedded in human interpersonal relationships and on careful refl
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ection, in personal social experience. Guided by a phenomenological perspective, I explore, through interviews with vehicle owners, the specific life experiences that spurred them to coin these mottonyms. Overall, I analyze two major themes about drivers’ incentives for their inscriptions: innuendo mottonyms and philosophical mottonyms. Through this research, I respond to recent calls for a phenomenological approach to investigate media uses in everyday life (Moores 2009). This approach provides a grounded understanding into “embodied sets of activities that humans perform with varying degrees of regularity, competence and flair” (Postill 2010: 1). Thus, it helps us understand how cultural forms are not just “mental, meaningful circulation of ideas” (Zito 2008: 71) but concrete mediated practices. Furthermore, the paper responds to scholars’ advocacy for a broader understanding of ‘media’ that transcend narrowly defined traditional mass media formats (Downing 1996), and novel ways of examining such formats (Moores, 2009; Meyer, 2009)." (Abstract)
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"Road traffic is often covered in the media as an event – not as an enormous drain on a country’s health resources or a leading killer of its citizens. By framing traffic safety as a health story, journalists have the opportunity to impact the way these stories are told, and potentially help shi
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ft policy and public reaction." (Internews website)
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"This report provides a timely review of what is currently known about road safety advertising design and evaluation. Australian and international advertising literature published from 2001 to 2009 was reviewed to determine best practice for road safety mass media campaigns in South Australia. Inste
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ad of determining whether road safety advertising is effective or not, this review focused on what elements of road safety advertising are more effective and for whom. The review describes current psychological theories of behaviour change and social persuasion that are relevant to road safety advertising. In terms of mass media campaign design, factors that can improve campaign effectiveness were identified such as integrating advertising with other activities (e.g. enforcement), tailoring message content and means of communication to the characteristics of the target audience, and using new technology and multiple forms of media to reach the target audience. In addition, the effects of different levels of advertising exposure were considered and the efficacy of threat appeals and alternatives (i.e. positive emotional appeals) were discussed. The review also highlighted the difficulties in establishing the effectiveness of a mass media campaign, considered different evaluation methods and discussed the value of different campaign evaluation measures. Recent campaign evaluations were reviewed to highlight current key issues in campaign evaluation research. The report concludes with constructive recommendations for best practice for road safety mass media campaigns." (Abstract)
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