"Dieser Beitrag befasst sich mit Ansätzen der Kommunikation für Sozialen Wandel (Communication for Social Change, auch Entwicklungskommunikation). Gemeint ist damit die Beschäftigung mit der Rolle von Kommunikation und Medien in gesellschaftlichen Transformationsprozessen, die Nachhaltigkeit auf
...
ökologischer, ökonomischer, sozialer und kultureller Ebene anstreben. Dieser Forschungszweig wird oftmals immer noch auf Länder bezogen, die ökonomisch weniger entwickelt sind, zum Beispiel Länder des globalen Südens. Im Gegensatz dazu setzen wir voraus, dass gesellschaftliche Transformation für alle Nationen relevant ist, da strukturelle Formen von Marginalisierung auch in wirtschaftlich starken Nationen auftreten. In der deutschen Kommunikationswissenschaft fand das Feld der KSW in den letzten drei Jahrzehnten nur vereinzelt Beachtung, obwohl es angesichts globaler Metaprozesse und internationaler Konflikte an Bedeutung zunimmt und sich inzwischen auch angrenzende Disziplinen für den Zusammenhang von Medien und gesellschaftlichen Transformationsprozessen interessieren. In Anlehnung an Kritiken des internationalen Feldes formuliert dieser Beitrag einen Ansatz der KSW als Forschungs- und Praxisfeld, das zunehmend soziale Bewegungen und in der Gesellschaft auftretende Formen von Teilhabe und Ausgrenzung von Personengruppen untersucht. Das bedeutet, verstärkt zivilbürgerliche Selbstorganisationen als zentrale Agenten gesellschaftlicher Transformationsprozesse zu betrachten, da diesen zunehmend Einfluss auf Politik und Gesellschaft zukommt. Zudem wird anhaltend gefordert, die Menschen, über die geforscht wird, in den Forschungsprozess einzubeziehen. Die Idee der partizipativen Forschung liegt auch diesem Beitrag zugrunde. Abschließend plädieren wir sowohl für mehr empirische Forschungen als auch für die Etablierung eines Studienganges zu KSW in Deutschland." (Zusammenfassung)
more
"This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and prac
...
tical applications and ethical concerns in communication for development and social change. Most of the available historical accounts in development communications make a distinction between the modernization paradigm, the dependency paradigm and the multiplicity or participatory paradigm. These historical accounts have been dominated by framing developments within these paradigms, as the logical offspring of the Western drive to develop the world after colonization and the Second World War. The subsequent collapse of the Soviet Union in the late eighties, together with the rise of the U.S. as the only remaining 'superpower,' the emergence of the European Union and China, the gradual coming to the fore of regional powers, such as the BRICS countries, and the recent meltdown of the world financial system has rendered disastrous consequences for people everywhere. (Publisher description)
more
"Nora Cruz Quebral's passing on 24 October 2020 came at the heels of a mild frenzy when a Philippine senator said that the discipline attributed to her is “cute and archaic" (Nakpil, 2020 para. 1). This prompted various higher education institutions (HEIs), particularly the University of the Phili
...
ppines Los Baños (UPLB) College of Development Communication (CDC), to issue statements that it is alive, thriving, and relevant (Magsambol, 2020). The UPLB CDC statement stressed that development communication (devcom) remains important for three reasons: “First, devcom has a long and established history, which is recognized by thought leaders around the world. Second, devcom is a vibrant academic program being offered by numerous local and international academic institutions. And third, driving positive social change through communication has always been at the heart of devcom. For as long as there are social issues to be addressed, devcom will remain ever relevant" (UPLB Devcom, 2020, para. 2). Quebral, or simply NCQ to her colleagues and students, is recognized for founding the discipline of devcom. In 1971, she delivered the paper “Development Communication in the Agricultural Context" (Quebral, 2006) to honor the outgoing dean of the UPLB College of Agriculture, Dioscoro L. Umali. She coined development communication to mean “the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfilment of the human potential" (Quebral, 2006, page 101). At this time Quebral was chair of the UPLB Department of Agricultural Communication. In 1973, the department was renamed Department of Development Communication and the degree Bachelor of Science in Development Communication was approved to be offered."
more
"La comunicación para el desarrollo representa un campo de conocimiento de considerable interés en las dinámicas y procesos del desarrollo, por lo que amerita reconocerla en el contexto peruano. En este sentido, el objetivo de esta investigación, consiste en estructurar una cartografía discipli
...
nar en torno a la situación y evolución de su producción científica, los campos, subcampos temáticos que lo componen, así como los espacios y sujetos de intervención. La metodología es descriptiva, se revisaron sistemáticamente 59 informes de tesis recuperados del Repositorio Nacional de Trabajos de Investigación, de las universidades peruanas. Los resultados evidencian una alta concentración de investigación en el último quinquenio (2015-2019), concentrada en algunas universidades, más en públicas que privadas; preferentemente en ciertas regiones territoriales, más en provincias que en la capital. Las investigaciones universitarias analizadas se centran en enfoques de comunicación para el desarrollo que promueven el cambio social y personal; las estrategias de comunicación, relacionadas con las dinámicas de promoción de proyectos locales; los planes de comunicación, que intervienen en el desarrollo asociativo; y los medios comunitarios concernientes a la radiodifusión, y tratamientos informativos sobre los conflictos sociales. Se concluye que la comunicación para el desarrollo en las tesis está orientada desde una disciplina que taxativamente marca al territorio y a lo social." (Resumen)
more
"Reúne un conjunto de artículos inicialmente como ponencias en el Seminario Diálogo sobre Comunicación para el Desarrollo concebido como un espacio de reflexión, balance crítico e identificación de desafíos sobre el camino recorrido por la Especialidad a lo largo de casi dos décadas en la f
...
ormación de comunicadores y comunicadoras." (Editorial)
more
"Discourses of development in academic institutions must be thoroughly investigated. Using a set of Development Communication (DevCom) syllabi and the theories of Xu Xiaoge (2009) and Arturo Escobar (1995), this paper qualitatively investigated on the nature and process of the constructed discourse
...
of development in an academic setting from sample course syllabi content, topics and activities. Results have shown that the syllabi's content and discourse are either pro-process or pro-participation development. Moreover, the set of studied syllabi have not actively articulated the post-development paradigm. The research suggests that faculty members who teach the course revisit the constructs of DevCom by constantly including development in the content, putting the discourse of alternatives to development, and theorising on the paradigm of development communication to further establish the field." (Abstract)
more
"This article renders an account of the rapid institutionalization of the academic field of Communication for Development and Social Change in Spain in recent years following a period of neglect and marginalization. The ongoing expansion of the field of Communication for Development and Social Chang
...
e in the Spanish context is understood as a process of implosion, i.e., a collapse inwards, which results from the inconsistencies and weaknesses of fast and late institutionalization. The methodological approach for this inquiry is a documental review of both academic literature and research and institutional reports produced in Spain between 1980 and 2010. Based on this review, the article contrasts the trajectory of the field in Spain with the debates at the international level, establishing relevant continuities and differences." (Abstract)
more
"As part of their academic requirements, graduate and undergraduate development communication (DevCom) students of the Visayas State University (VSU) in the Philippines are required to write a thesis. This study aimed to identify patterns and trends in DevCom research by VSU students. It examined th
...
e development context, focus, theoretical bases, methods used and the major findings of their research. A total of 203 studies were content analyzed. Results showed that between 1979 to 1989, most of the students' research were on agriculture, mass media and health. In the recent years, there has been an accommodation of other development issues including health, environment and information communication technology. Most of the studies, however, focused mainly on two areas of communication research – audience and effects. Although communication books list more than 200 communication theories, only 18 were used in the students' research. Most of the studies used quantitative methods, but an increase in the number of qualitative studies or a combination of the two was noticed in recent years. A good number of the studies tested relationships among variables. The major findings of most of these studies were: (1) information exposure significantly influenced knowledge, attitude and practice; and (2) the socio-demographic variables that most often emerged to have significant relationship with knowledge, attitude and practice were age, sex, educational attainment and income." (Abstract)
more
"Even though the cliché ‘theory is practice’ registers in most communication for development debates, available evidence seems to suggest there is a growing chasm between the theory and practice of communication for development. This discussion argues that, with the increasing demand by governm
...
ents and organisations for communication for development specialists, universities and training providers should rethink their graduate curricula. As course content, teaching methodologies and theoretical paradigms are revisited, trainers need to grill students on how the contestation of power is central to the application of communication in development. This paper advances two arguments. The first is that communication for development training has to begin listening to the innovative thinking that is shaping practice on the ground if the curriculum is to stay relevant. The second is that such programmes have forge strong linkages with development studies departments to ensure that students are well-grounded in development theory and practice." (Abstract)
more
"This tool is used to assess the SBCC knowledge and competence of individuals and how successful a specific training has been for them. Individuals about to take an SBCC training fill in the pre-assessment provided in this document, then fill in the post-assessment right after completing the trainin
...
g. The questions and items are the same for both assessments. Individuals completing a successful training and filling in the post-assessment will answer a higher number of questions correctly and rate their own SBCC competencies at increased levels. It is the comparison that matters. The difference between an individual’s scores and ratings in the two assessments allows the training to be monitored and measurably evaluated. The score indicates whether an individual increased his or her SBCC knowledge, skills, and competencies during the training, and the ratings can suggest whether further training or capacity strengthening is needed and in which specific SBCC competencies." (Introduction, page 4)
more
"This discussion has critically appraised the two training models that universities have employed in their communication for development programmes. These are the development communication and social change approaches. While the former is rooted in sustainable livelihood approaches, the latter is fo
...
rmulated on the springboard of public philosophy and social change theories. The discussion has observed that the DevCom approach was specifically designed to deal with developing world problems of underdevelopment, poverty and inequality resulting largely from colonial experiences. On the other hand, the social change model has adapted the DevCom model so as to engineer communication processes that deal with developed societies as well as embrace new media and new social challenges like governance, conflict and human rights." (Page 59)
more
"This article gives a critical review of the evolution of the concept ''development communication'' in the 1970s under the influence of professor nora quebral. As part of this retrospective, we also reprint the original 1971 article ''development communication in the agricultural context'' by nora q
...
uebral, with a new foreword by her." (Editor's note)
more