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Gestión de la comunicación aplicada

Quito: Abya-Yala; Universidad Politécnica Salesiana (2023), 978-9978-10-831-4 (print); 978-9978-10-832-1 (ebook)
"La gestión de proyectos aplicados se refiere al enfoque práctico y sistemático utilizado para planificar, organizar y controlar el trabajo necesario para concluir un proyecto de manera eficiente y efectiva. Esto implica identificar los objetivos, definir las tareas y actividades necesarias para ... more
"Dieser Beitrag befasst sich mit Ansätzen der Kommunikation für Sozialen Wandel (Communication for Social Change, auch Entwicklungskommunikation). Gemeint ist damit die Beschäftigung mit der Rolle von Kommunikation und Medien in gesellschaftlichen Transformationsprozessen, die Nachhaltigkeit auf ... more
"This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and prac ... more
"Nora Cruz Quebral's passing on 24 October 2020 came at the heels of a mild frenzy when a Philippine senator said that the discipline attributed to her is “cute and archaic" (Nakpil, 2020 para. 1). This prompted various higher education institutions (HEIs), particularly the University of the Phili ... more
"La comunicación para el desarrollo representa un campo de conocimiento de considerable interés en las dinámicas y procesos del desarrollo, por lo que amerita reconocerla en el contexto peruano. En este sentido, el objetivo de esta investigación, consiste en estructurar una cartografía discipli ... more
"Reúne un conjunto de artículos inicialmente como ponencias en el Seminario Diálogo sobre Comunicación para el Desarrollo concebido como un espacio de reflexión, balance crítico e identificación de desafíos sobre el camino recorrido por la Especialidad a lo largo de casi dos décadas en la f ... more
"Discourses of development in academic institutions must be thoroughly investigated. Using a set of Development Communication (DevCom) syllabi and the theories of Xu Xiaoge (2009) and Arturo Escobar (1995), this paper qualitatively investigated on the nature and process of the constructed discourse ... more
"Even though the cliché ‘theory is practice’ registers in most communication for development debates, available evidence seems to suggest there is a growing chasm between the theory and practice of communication for development. This discussion argues that, with the increasing demand by governm ... more
"As part of their academic requirements, graduate and undergraduate development communication (DevCom) students of the Visayas State University (VSU) in the Philippines are required to write a thesis. This study aimed to identify patterns and trends in DevCom research by VSU students. It examined th ... more
"This article renders an account of the rapid institutionalization of the academic field of Communication for Development and Social Change in Spain in recent years following a period of neglect and marginalization. The ongoing expansion of the field of Communication for Development and Social Chang ... more
"This tool is used to assess the SBCC knowledge and competence of individuals and how successful a specific training has been for them. Individuals about to take an SBCC training fill in the pre-assessment provided in this document, then fill in the post-assessment right after completing the trainin ... more
"This discussion has critically appraised the two training models that universities have employed in their communication for development programmes. These are the development communication and social change approaches. While the former is rooted in sustainable livelihood approaches, the latter is fo ... more
"This article gives a critical review of the evolution of the concept ''development communication'' in the 1970s under the influence of professor nora quebral. As part of this retrospective, we also reprint the original 1971 article ''development communication in the agricultural context'' by nora q ... more