"The findings of this research have indicated that Radio Madang [the public service broadcaster in Madang province] is an appropriate medium for disseminating information and messages on development issues to people in rural areas of Madang province. With an audience of about 200,000 throughout the
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province, Radio Madang has the potential to help shape the future of this province throught the different development programmes it produces. However, in recent years, the government has not been fully utilizing this medium due to various reasons listed below." (Conclusions & recommendations, page 155)
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"How should scholars approach the study of the developmental uses of rural radio? What is the theoretical framework within which to locate the study of rural radio formats employed as development communication? To answer these questions, this brief critique develops a theoretical matrix to be used a
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s an analytical framework for positioning any discussion of rural radio as a development communication pathway. Building on rural radio case studies from the world over, the discussion propounds three trajectories encompassing linear-external, shared-bottom up and self-bottom up approaches, which formulate a matrix for understanding the use of rural radio in development." (Abstract)
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"Community media represent a crucial input in development processes, playing an important role in democratisation, social struggles, and awareness raising. But they often face difficulties on the financial and legal levels due to the constraints created by national media laws. This paper shows the l
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ink between community communication and human development. It provides suggestions for development advocates and communities regarding advocacy for a policy environment supportive of community media. It reflects on the licensing process and financial sustainability of the projects. In demonstrating how practically media policy can be reshaped to meet civil society needs, two case studies are considered: the UK, where the communication regulator has opened a process to license community radios; and Brazil, where thousands of ‘illegal’ community stations are facing repression, but where the regulator has inaugurated a consultation process with practitioners." (Abstract)
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"Radio seems to have proven itself as a developmental tool, particularly with the rise of community and local radios, which have facilitated a far more participatory and horizontal type of communication than was possible with the older, centralised broadcasting model of the 1960s and 70s. There seem
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s also to have been a re-discovery of radio in the context of new ICTs, a realisation that technology has made radio into a more two-way medium and that it can help bridge the digital divide by providing a powerful tool for information dissemination and access, especially for hard-to-reach rural audiences [...] Whilst there are some proven successes in terms of radio's development impact to date, there are still some question-marks over radio's impact. This report identifies and discusses the issues of gender and minority access and inclusion in radio broadcasting; the issue of inciting violence and radio's 'double-edged' nature in vulnerable societies; the whole question of sustainability and whether or not developmental - and/or 'public-service' - radio is a viable concern from an economic standpoint. Underlying all these questions remains the challenge of how precisely to measure the impact of radio; finding appropriate methodological tools and forums to do so; and the problem of defining and researching behaviour change." (Executive summary)
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"Given the prevailing environment, radio cannot better engage development, and this is in spite of the qualities of radio that endear it to development agencies and governments elsewhere. As Ojebode (forthcoming b) suggests, for radio to realise its potentials as a development medium in Nigeria, som
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e far-reaching and major restructuring need to be effected, and the current media landscape must be altered.
First, and the one that requires the strongest political will, is that government should take its hands off radio. A truly public service system should be put in place [...]
The second suggestion towards making radio engage development more fruitfully is that government should stop vacillating over the establishment of community radio. Our study shows that radio stations are alienated from the community and from listeners [...]
Third, development planning and practice in Nigeria should be integrated. In Nigeria, different government and development agencies work independently and often at cross purposes [...]
The fourth suggestion, which is related to the third, is the need to ensure that the tasks radio encourages people to perform in its jingles and programmes are feasibly supported by existing infrastructure [...]
The fifth step we must take is that government must support private stations in order for them to more fruitfully participate in development communication. Our study shows that these stations devote more time to development issues than do government stations [...]
Finally, we suggest that Nigerian communication schools and colleges review their curricula to include topics on public journalism. Also known as civic or citizen journalism, public journalism seeks to put the citizens at the centre of news and reports." (Recommendations, page 58-59)
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"El tema principal de este libro es la combinación de Internet y la radio, que ofrece un rango potencial y nuevo de posibilidades para los proyectos de comunicación para el desarrollo. Sus 17 capítulos examinan algunos proyectos que incorporan radio e Internet y los agrupan en tres amplias catego
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rías que ocasionalmente se superponen: proyectos que crean o apoyan a redes de radiodifusoras; proyectos en los cuales la emisora de radio sirve como portal o como un intermediario comunitario, proporcionando un acceso mediado pero significativo y eficaz, al potencial de conocimientos e información que se encuentran en Internet; proyectos que utilizan la combinación de radio e Internet para facilitar la comunicación con las comunidades emigrantes, proporcionando un acceso mediado pero eficaz al potencial de comunicación de Internet." (https://comunica.org/secreto)
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"While radio drama cannot be considered to be a new practice in Nigeria, the systematic ‘hybridization’ of drama with other analytical tools of development is a more recent practice. The radio drama experience of the African Radio Drama Association (ARDA) encompasses theatre, dialogue and social
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discourse, in an attempt to bridge fiction and social reality. This paper is therefore an attempt to examine the contributions of the ARDA in their series Rainbow City through the medium of drama and the organized ‘Listeners Groups’ across the areas where the broadcast is received. The issues discussed and raised here try to answer the following questions. What is new? What are the prospects of using radio drama to address development issues? What bottlenecks exist and what is the way forward? The paper is written based on the experience of the writer as one of the group leaders in the radio drama listeners group." (Abstract)
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"The cases presented in this book are among the first examples of the convergence of radio and new ICTs for development, and the book underscores the significant potential of the combination. In this convergence, radio promises to take on even greater significance and value. For this reason, we beli
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eve that radio is the one to watch." (https://comunica.org/1-2-watch)
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