"[This book] guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing d
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ata, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science based degrees." (Abstract)
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"This publication is about actual cases of making the research on digital cultures of children and young which can be of help in the methodological sense. Hopefully, the cases as reflective narratives of already implemented studies, can help the reader to avoid pitfalls on the way of studying childr
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en and youth online. The production of this publication started in 2021 with an open call for papers, followed by a referendum process and a few rounds of edits by authors. Finally, it was published in June 2022 in the form of short articles with authors' video abstracts online. Articles are meant to deepen the 'Methods Toolkit' together with 'Ethical Compass'. First, authors introduce the actual case and context, second, they describe the main methodological practices used as mixed methods in the case and as third, authors map up the lessons learned as conclusion with selected references." (Introduction, page 6)
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"Comprised of 31 chapters authored by some of the world's leading experts in their respective fields, the book's contributors synthesize existing literature, introduce the historical and conceptual dimensions of the field, illustrate innovative methodologies and techniques, survey traditional and ne
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w technologies, reflect on ethics and moral imperatives, outline ways to work with people, objects, and tools, and shape the future agenda of the field. With a particular focus on making ethnographic film and video, as opposed to analysing or critiquing it, from a variety of methodological approaches and styles, the handbook provides both a comprehensive introduction and up-to-date survey of the field for a vast variety of audio-visual researchers, such as scholars and students in sociology, anthropology, geography, communication and media studies, education, cultural studies, film studies, visual arts and related social science and humanities. As such, it will appeal to a multidisciplinary and international audience, and features a dynamic, forward-thinking, innovative, and contemporary focus oriented toward the very latest developments in the field, as well as future possibilities." (Publisher description)
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"This chapter seeks to complicate our understanding of voice in development. It proposes that while it is important to consider not just voice, and the processes of valuing voice, it is also important to understand what voice and agency mean in the complexities of everyday life for populations who a
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re marginalized or disadvantaged. The chapter draws on research in an Indian slum cluster to illustrate how an ethnographic approach can help us to appreciate these complexities and problematize notions of voice. It explores examples of the ways in which people seek to remain unheard and invisible in official and formal terms, and suggests ways that we can rethink what voice might mean in development. While communication for development and social change cannot simplify complexity, it does provide a way of facilitating participation in the design of development. It can highlight the contestations and different perspectives involved, and can draw attention to the relationships of developers and people in development contexts." (Abstract)
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"This book is concerned with the process of applying visual methods as a tool of inquiry from design, to production, to analysis and dissemination. Drawing on research projects which reflect real-world situations, you will be methodically guided through the research process in detail, enabling you t
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o examine and understand the practices and value of visual, narrative and creative approaches as effective qualitative tools. Key topics include: techniques of data production, including collage, mapping, drawing and photographs; the practicalities of application; the positioning of the researcher; interpretation of visual data; images and narratives in public spaces; evaluative analysis of creative approaches." (Publisher description)
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"Ethnographische Methoden haben heute in alle kultur- und sozialwissenschaftlichen Disziplinen Eingang gefunden. Auch in der Medienforschung spielen sie eine zentrale Rolle. Dieses Handbuch trägt die Methodendiskussion in der Medienethnologie zusammen und entwickelt sie am Beispiel konkreter Feldfo
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rschungsberichte weiter: Die dichte Beschreibung von Medienpraktiken, eine kritische Verortung der Subjektivität im Feld und der Fokus auch auf die Methoden der Beforschten sind zentrale Elemente der Beiträge." (Verlagsbeschreibung)
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"To the colonized, the term 'research' is conflated with European colonialism; the ways in which academic research has been implicated in the throes of imperialism remains a painful memory. This essential volume explores intersections of imperialism and research - specifically, the ways in which imp
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erialism is embedded in disciplines of knowledge and tradition as 'regimes of truth.' Concepts such as 'discovery' and 'claiming' are discussed and an argument presented that the decolonization of research methods will help to reclaim control over indigenous ways of knowing and being. This eagerly awaited second edition includes substantial revisions, with important additions on new indigenous literature and the role of research in indigenous struggles for social justice." (Back cover)
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"Ethnography is a form of research that can give grant makers — and, often, grantees — a close, nuanced, and evolving look at an organization, a culture, or a process of change. Trained as participant observers, ethnographers work from a vantage point that is both inside and outside the object o
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f their study. As outside observers, ethnographers bring a fresh eye, professional skills of documentation and analysis, and an understanding of the unfolding work. In the words of a researcher who employs the technique, they “can explore what the people inside are taking for granted.” As inside participants, they involve themselves deeply in that work, so as to experience its detail and broad themes. This dual perspective allows a sensitive ethnographer to distill knowledge from practice in a way that’s rarely possible for full insiders or more distanced outsiders." (Page 2)
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