"Romanian journalists said that objectivity is the most important attribute of their work. They strongly believe that their job is to report events exactly the way they happened, without any external or internal intervention. The low standard deviations in these cases indicate that there is a high l
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evel of agreement (at least declarative agreement) on the most important roles of the Romanian journalists. In addition, Romanian journalists think they have a duty to serve their public. As shown in Table 1, they believe their role is to educate the audience and provide an analysis of the current problems. However, the standard deviation shows that there is not a high level of agreement on the main roles of the journalists. For the majority of the Romanian journalists it is essential to assume a social role in the community. They consider it important to promote tolerance and cultural diversity, to let people express their views, to support national development and to advocate for social change. The percentage of those who assume the role of watch dogs for the politicians is smaller; only half of the Romanian journalists questioned in this particular study believe it is important to monitor and scrutinize political leaders." (Journalistic roles, page 2)
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"Albanian journalists believe their most important professional role is reporting things as they are, being detached observers and providing the kind of news that attracts the largest audience. These functions contrast with the dominant perceived role of journalists in the early 1990s as missionarie
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s and educators of the audience (see Table 1). Journalists in Albania tend to be audience-oriented, report uninvolved according to the audience’s taste and demand and attempt to educate them remotely through entertainment and recreation. Journalists’ other attributes as “advocates for social change”, “educators of the audience” and “promoters of tolerance and cultural diversity” find broad support as well. As for critical journalism, only a few journalists think it is important to set the political agenda, to monitor and scrutinize business and political leaders." (Journalistic roles, page 2)
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"With regards to professional role orientations, Ethiopian journalists found it most important to support national development, promote tolerance and cultural diversity, provide analysis of current affairs, and educate the audience. The relevance of these roles was fairly undisputed among the interv
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iewed journalists as the relatively low standard deviations indicate. The least valued role among the interviewed journalists was to be an adversary of the government (20.2% saying “extremely” or “very important”). On the same note, around half of the respondents found it important to support government policy and convey a positive image of the political leadership. However, these and similar roles triggered relatively high standard deviations, indicating that the journalist population is split on politically inclined roles orientations." (Journalistic roles, page 2)
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"With regards to professional role orientations, Chinese journalists found it most important to report things as they are, to provide analysis of current affairs, to support national development, to provide advice, orientation and direction for daily life, and to be a detached observer. The relevanc
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e of these “classic” roles such as “to report things as they are” and “to provide analysis of current affairs” was fairly undisputed among the interviewed journalists as the relatively low standard deviations indicate. Likewise, there was a strong consensus among the respondents over the importance of supporting national development. Still, a majority of journalists in China found it important to provide the kind of news that attracts the largest audience, to let people express their views, to influence public opinion, and to support government policy. The most disputative role is to be an adversary of the government (s=1.32), which is also the least supportive role. Another highly disputative role is to convey a positive image of political leadership (s=1.16). Except for the roles of supporting national development and supporting government policy, other politically more assertive roles were not widely supported, such as setting the political agenda, motivating people to participate in political activity, and monitoring and scrutinizing political leaders." (Journalistic roles, pages 1-2)
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"It is fairly informative how journalists view their roles in the Kenyan society. Kenyan journalists found it most important to report things the way they are, to educate the audience and to promote tolerance and diversity. The relevance of these roles was fairly undisputed among the interviewed jou
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rnalists as the relatively low standard deviations (s=.75, s=.77, and s=.88 respectively) indicate. It is particularly noteworthy the notion of reporting things as they are and promoting tolerance. About a decade ago, the Kenyan media was perceived to have contributed to the spate of political violence that engulfed the country. The media has strenuously struggled to shed off that perception. Further, journalists tend to see themselves as objective and therefore it is little surprising that straight reporting scored highly on the list. Other roles with a standard deviation score less than s=1.0 included letting people express their views (81.1%, s=.89) and telling stories about the world (78.9%, s=.98). Providing analysis of current affairs was considered an important role by 81.7 percent of the respondents. The other roles, in their order of percentage scores and possibly relative importance, are indicated in Table 1 below. It is instructive what Kenyan journalists considered less important roles: conveying a positive image of political leadership (31.8%) and being an adversary of the government (36.1%). Nearly all roles related to politics are at the bottom of the table. This is a unique finding, as Kenyan media is often accused of being overly political. The headlines and lead stories are often all about politics. It is noteworthy that journalism in Kenya can sometimes be fairly adversarial in relation to the government. Given the promulgation of a new constitution nearly seven years ago, with clauses protective of media freedom, there is often a boldness in Kenyan media which is unique compared to the experiences of neighboring countries.
Roles supportive of a development agenda scored somewhere in the middle of the table. This is an important and surprising perception as well. Kenya is a developing country and it would have been natural to expect that development was a default role for the media. But development-related responses scored 78.8 percent and 69.2 percent respectively. While this is still a high score, it is not among the top considerations of the media." (Journalistic roles, pages 3-4)
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"The top five roles, in order of importance both by mean scores and by percent who said “extremely” and “very” important, for Indian journalists, were: report things as they are (88.4%), educate the audience (85.5%), provide analysis of current affairs (84.7%), let people express their views
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(83.2%), and support national development (81.7%) (see Table 1). Interestingly, the last role in mean importance was “convey a positive image of the leadership.” “Be an adversary of the government” and “set the political agenda” tied for second last place in terms of means, followed by “support government policy.” These Indian journalists considered it only somewhat important to be directly oppositional to the government as well as to portray leaders positively. As the means decreased, in general, standard deviations increased. Thus journalists’ opinions were quite varied on the roles that were not of primary importance to them." (Journalistic roles, pages 1-2)
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"In their professional role orientations, Sierra Leonean journalists found it most important to educate the audience, let people express their views, report things as they are, support national development and advocate for social change. The respondents believe it is not their job to convey a positi
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ve image of political leadership, support government policy, and neither do they want to be an adversary of the government as shown in Table 1. Even though the journalists do not believe so much that they should be responsible to set the political agenda, they supported the role of providing the information people need to make political decisions. For many of the journalists in Sierra Leone it is important to promote tolerance and cultural diversity, provide orientation for daily life, tell stories of the world, provide the kind of news that attracts the largest audience and monitor and scrutinize political leaders." (Journalistic roles, page 2)
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"Journalists in Malaysia view educating the audience, reports things as they are, promote tolerance, tell stories about the world, and cultural diversity and be a detached observer as their main roles (see Table 1). On the other hand, they did not indicate highly as their roles such as setting of po
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litical agenda, conveying a positive image of political leadership and motivate people to participate in political activity. In between those two “group” of roles, they would provide analysis of current affairs, provide the kind of news that attracts the largest audience. They also support national development and provide information people need to make political decisions." (Journalistic roles, page 2)
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"With regards to professional role orientations, Sudanese journalists found it most important to support national development, to be a detached observer, to advocate for social change, and to influence public opinion. The relevance of these roles was fairly undisputed among the interviewed journalis
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ts as the relatively low standard deviations indicate. At the same time, respondents turned out to be less keen on acting as an adversary of the government, supporting government policy, and conveying a positive image of political leadership. However, standard deviations point to a great deal of disagreement among journalists with regards to these aspects of journalistic roles. Still, a majority of journalists in Sudan found it important to let people express their views, to report things as they are, to provide analysis of current affairs, to provide the kind of news that attracts the largest audience, to provide advice, orientation and direction for daily life, to provide information people need to make political decisions, and to monitor and scrutinize political leaders and business. Overall, Sudanese journalists’ look fairly similar to their counterparts in other parts of the world, while at the same time, they also subscribe to some of the basic elements of development journalism." (Journalistic roles, page 1)
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"Respondents believed that their primary role was to monitor and scrutinize political leaders, followed closely by reporting facts as they are. Yet only half found either of these to be ‘extremely’ or ‘very important’. They were also keen that everyday people should be allowed to express the
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ir views through the national media, and that the media should broaden the readers’ horizons. To promote tolerance and cultural diversity was an important journalistic role as well, concomitant with Singapore’s conscious and consistent effort to foster harmony among the diverse races and religions that constitute the population. At the bottom end of the table, respondents did not see that providing advice for daily life, entertainment and relaxation was a significant journalistic role. These are, perhaps, values more associated with lifestyle magazines, and this may reflect a division of labor in the minds of the newsworkers." (Journalistic roles, page 1)
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"With regard to professional role orientations, Ecuadorian journalists found it most important to provide analysis of current affairs, to report things as they are, to let people express their views, to educate the audience, to promote tolerance and cultural diversity, and to support national develo
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pment (see Table 1). These results point to a hybridization of “classic” and “neutral” standard roles from Western journalism and other types of journalism more “engaged” with and “didactic” towards the citizen and government. Likewise, journalists attribute little importance to being a detached observer, to supporting government policy, to providing entertainment and relaxation, to conveying a positive image of political leadership, and to being an adversary of the government. However, there was not a particularly strong consensus among the respondents, as the high standard deviations indicate. These results highlight that although we could speak of a passive role of journalists in Ecuador, the civic role exercised by them and the neglect of roles associated with market orientation and power distance are clearly present." (Journalistic roles, page 2)
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"Four “classic” roles: to report things as they are, to be a detached observer, to educate the audience and provide news that attracts the largest audience are fairly unanimously seen as the most important among Estonian journalists, as the relatively low standard deviations suggest. Especially
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‘educating audience’ is historically rooted role in Estonian journalism. Estonian journalists clearly distance themselves from the political power: very few of them would support government policy or are ready to convey a positive image of political leadership. At the same time only a minority of Estonian journalists perceive themselves as adversaries of the government.
Estonian journalists seem not to have any consensus concerning the roles that in one or another way guide people: provide information people need to make political decisions, motivate people to participate in political activity, support national development and set the political agenda. They also have different views on providing entertainment and relaxation and monitoring and scrutinizing political leaders. Generally, Estonian journalists tend to perceive their role as a critical but neutral observer who tries to serve as many people as possible, accepting also the right of people to express their views. Traditionally they see themselves as educators of the public. They have different views on the activist type of roles." (Journalistic roles, page 2)
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"The differences between the most and least important roles according to Czech journalists are very big. While almost 100 percent of journalists viewed their role to “report things as they are” as very or even the most important, only 1.4 percent of interviewed journalists perceived “support o
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f government policy” to be very important. The second most important perceived journalistic role to “be a detached observer” falls in accordance with the liberal Western tradition of journalism implemented in the Czech Republic after the Velvet Revolution as the normative ideal. Still, there was quite a strong tendency to educate the audience among the sampled Czech journalists. On the other hand, journalists did not consider it important to be an adversary of the government or to motivate others to participate in political activity. In general, we can say that Czech journalists convey a normative view of media as a place where non-distorted events are presented and information necessary for political decisions as well as for everyday life management can be exchanged." (Journalistic roles, page 2)
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"The top six roles, all with means above 4.5 and standard deviations below 1, for Botswana journalists, were a mix of those aligned with a liberal press (e.g., report things as they are) and those relevant to development journalism (e.g., support national development). “Report things as they are
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(mean=4.80) and “Educate the audience” (mean=4.70) were the top two roles for these journalists (see Table 1) with 96.2 percent and 94.1 percent of the journalists respectively saying that they considered these roles “extremely” or “very” important. The least important roles, both with means below the midpoint of three, were “Be an adversary of government” (mean=2.62) and “Convey a positive image of political leadership” (mean=2.40); these journalists did not want to take a seriously adversarial stance with government but neither did they want to convey a positive image of political leaders." (Journalistic roles, page 1)
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"With regards to professional role orientations, journalists in Qatar found it most important to influence public opinion, to advocate for social change, to support national development, to report things as they naturally are, to be a detached observer and to support government policy. About half of
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journalists in Qatar found it important to promote a positive image of political leadership, to provide the kind of news that attracts the largest audience, and to provide entertainment and relaxation. On the other hand, the following traits were only supported by a minority of respondents: monitor and scrutinize political leaders, monitor and scrutinize business, and acting as adversary of the government." (Journalistic roles, page 2)
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"With regards to professional role orientations, Argentinian journalists found it most important to report things as they were, to promote tolerance and cultural diversity, to provide analysis of current affairs, and to let people express their views (see Table 1). A majority of journalists in Argen
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tina found it important to monitor and scrutinize political leaders and business. Considering the political polarization context as it was seen in Argentina during the years when the survey was conducted, options of conveying a positive image of political leadership or being an adversary of the government were surprisingly supported by only a minority of respondents. They showed some consensus towards more politically assertive roles such as supporting government policy or setting political agenda, both roles related to partisan journalism. Regarding this popular model, half of the respondents considered important, in increasing order, setting the political agenda, motivating people to participate in political activity, influencing public opinion, supporting national development, providing information people need to make political decisions and advocating for social change." (Journalistic roles, page 2)
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"While answering questions about their professional roles, journalists in Bangladesh preferred being assertive with social issues. An overwhelming majority of the Bangladeshi journalists work to promote tolerance and cultural diversity (87.0%). They also put importance on advocacy for social change
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(79.6%), followed by letting people express their views (78.8%), providing analysis of current affairs (78.4%) and reporting things as they are (76.8%). They also prioritize political assertiveness by assigning importance and extreme importance to supporting national development (76.3%) and monitoring and scrutinizing political leaders (63.2%). Journalists, however, show the least interest in supporting government policies (28.7%). They ranked roles like being an adversary of the government (28.9%) or conveying a positive image of political leadership (37.3%) the lowest. The journalists in general aim to provide the kind of news that attracts the largest audience (75.9%)." (Journalistic roles, page 2)
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"With regards to professional role orientations, the vast majority of journalists in Mexico found it extremely or very important to report things as they are, followed in second place by the role of promoting tolerance and cultural diversity, and the role of advocating for social change in third pla
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ce. The fourth role to which Mexican journalist gave top importance in a most (5) to least (1) scale was to let people express their views, followed by the role of monitoring and scrutinizing political leaders in fifth place. The top roles show a rich mixture of adherence: from the classic Western roles of dissemination (reporting things as they are), to the roles more associated with mobilization and promotion of positive social outcomes (promoting tolerance or advocating for social change), followed by democratic roles such as serving as forum (let people express their views) and the watchdog function of the press (monitoring political leaders). There appears to be greater consensus around the ten most-popular roles, as shown by the relatively lower standard deviations, than in the bottom ten roles. This indicates the journalists who support those roles are unusual and the values they represent are a point of contention within the corps of journalists. For example, the least prioritized role was to convey a positive image of political leaders which however had a fairly high standard deviation, followed by the role of being an adversary to the government, which ranked in penultimate place in order of priority and had the second highest standard deviation of them all. This suggests some journalists consider both roles very important while others do not at all. The support of government policy was also the third least prioritized role, followed by that of providing entertainment and relaxation in fourth place and by the role of being a detached observer of events in fifth place of low priority, but which had the highest standard deviation of them all, suggesting very little agreement on how distant should journalists be from the stories they report on." (Journalistic roles, page 2)
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"This study investigated the political role of the Weekend Nation newspaper in the democratisation of Malawi between 2002 and 2012 within the context of its foundational and ownership structures by a politician. Bearing in mind that the newspaper was founded by a politician belonging to the first de
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mocratically elected ruling party, the United Democratic Front (UDF), this research sought to examine the impact of media ownership on the political role of the Weekend Nation’s journalistic practices in Malawi’s democratisation. Between 2002 and 2012, Malawi was governed by three presidents – Bakili Muluzi of the UDF from 1994 to 2004, Bingu wa Mutharika of the Democratic Progressive Party (DPP) from 2004 to 2012, and Joyce Banda of the People’s Party (PP) from 2012 to 2014 – all of whom were hostile to the Weekend Nation [...] Research findings indicate that overall, the political ownership of the newspaper had no direct bearing on the journalists’ political role in the enhancement of democracy and good governance in Malawi. It established that despite the ownership of the Weekend Nation belonging to a prominent and influential politician, the editorial independence was not compromised. Contrary to general expectations, this study established that the Weekend Nation in Malawi, was critical to the political elite in an indiscriminate manner. Although it was not the focus of this study, the research also showed that market forces, in line with the stance taken by the critical political economy theory, had some impact on the Weekend Nation’s editorial independence. The quest for more advertising revenue, to an extent, undermined the struggle for complete editorial independence." (Abstract)
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"This report examines all of the shortcomings of this South American giant’s media landscape. It is based on fact-finding visits to Rio de Janeiro, São Paulo and Brasilia in November 2012. The media topography of the country that is hosting the 2014 World Cup and 2016 Olympics has barely changed
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in the three decades since the end of the 1964-85 military dictatorship. As well as the ten or so major companies that dominate the national media and are mainly based in Rio de Janeiro and São Paulo, Brazil has many regional media that are weakened by their subordination to the centres of power in the country’s individual states. The editorial independence of both print and broadcast media is above all undermined by their heavy financial reliance on advertising by state governments and agencies." (Publisher description)
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