Filter
26
Topics
Radio Advertising
5
Television Law & Regulation
5
Advertising Planning & Implementation
4
Television Consumption, Televison Use, Television Audiences
3
Television Industries
3
Television Economics
3
Food / Nutrition Communication & Media Representation
3
History of Television
3
Local Television
3
Public & State Television
3
Television Programming, Programme Structures & Programme Policies
3
Advertising
2
Advertising Audiences & Target Groups
2
Advertising Campaigns
2
Advertising Effects & Impact
2
Digital Advertising, Online Advertising
2
Print Media Advertising
2
Media Use: Children
2
Media Markets
2
Media Law & Regulation
2
Television Engineering & Technologies
2
Commercial Television
2
Advertising Agencies
1
Advertising Effects: Children
1
Advertising Ethics
1
Advertising Law & Regulation
1
Advertising Literacy: Children
1
Advertising Markets & Industries
1
Advertising Sales Management
1
Advertising Spots: Video & Television
1
Children & Advertising
1
Electoral Advertising, Political Advertising
1
Local Advertising & Local Advertising Markets
1
Merchandising & Social Merchandising
1
Audience Research Methods
1
Television Use: Children
1
Authoritarian Discourse
1
Election Campaigns
1
Celebrities, Idols, Stars
1
Community Television
1
Contents of Media
1
Messages, Message Design, Message Analysis
1
Culture and Communication, Culture and Media
1
Political Blogging
1
Online Television
1
Social Media
1
Audio Archives, Visual Archives, Media Archives
1
Television Markets
1
Radio Marketing, Branding & Promotion
1
Television Marketing, Branding & Promotion
1
Consumption, Consumer Behaviour, Consumerism
1
Educational Television
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Sexuality: Media Representation, Sexually Explicit Media Content, Pornography
1
Female Journalists & Media Workers
1
Gender Norms & Roles
1
Strategy Development & Strategic Planning
1
Political Reporting
1
Bilingualism, Multilingualism
1
Television Landscapes
1
Television Management
1
Politics and Media
1
Influence of Media on Politics
1
Television Production
1
Emotions in the Media, Emotional Functions & Messages of Media
1
Persuasive Communication
1
Fear, Anxiety
1
Reliability
1
Social Change
1
Technological Change, Technological Developments, Technological Progress
1
Pay TV, Pay Television
1
Television Channels
1
Rede Globo (Television Network, Brazil)
1
Television Contents
1
Television Networks
1
Television Programmes & Genres
1
Television Talk Shows
1
Television Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Werbewirkung im Fernsehen: Aktuelle Befunde der Medienforschung
München: Verlag Reinhard Fischer, 2nd ed. (1998), 253 pp.
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
El espot publicitario: Las metamorfosis del deseo
Madrid: Cátedra (1995), 175 pp.
The New Television in Europe
Cornwall: John Libbey (1992), viii, 629 pp.
A linguagem autoritária: Televisão e persuasão
São Paulo: Editora Brasiliense (1988), 200 pp.
"Transcrição de sete comerciais e seis programas por Silvio Santos. A partir disto, o autor conclui que o uso autoritário da linguagem que se torna aparente não é espontâneo, mas deliberadamente persuasivo. Coloca as observações no contexto de extensas considerações teóricas." (commbox)
Gra-finos na Globo: Cultura e merchandising nas novelas
Petrópolis: Vozes, 2nd ed. (1987), 128 pp.
