"En étudiant les discours sur le livre africain, discours d’éditeurs africains et évolution du marché international du livre africain francophone depuis les années 1980, cette réflexion se propose d’interroger la relation entre l’industrie du livre en Afrique et le phénomène de mondial
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isation du livre, afin de mettre au jour un tissu permanent d’échanges, de tensions et d’influences, faisant du marché du livre africain un espace « glocal », s’il en est." (Résumé)
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"This book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and interna
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tional perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments." (Back cover)
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"The influence of globalisation and its attendant modern technologies has reconfigured the manner in which orality functions in the contemporary African context. Confronted with the powerful presence of media technologies that threaten to supplant its central role in many African societies, orality
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has been compelled to reinvent itself by means of appropriating the same media for its survival. The result has been a process that seeks to recontextualise imported technologies in locally relevant ways. This article focuses on how video technology adapts to local Kenyan cultural contexts. Arguing that vernacular video films form part of contemporary cultural productions in Kenya, the article demonstrates how strategies of remediation, such as subtitling, re-oralisation, repurposing and immediacy, contribute to the reactivation of orality. It emerges from the analyses that local knowledge cultures actively engage modern technologies in a way that debunks any simple linear perceptions of the impact of mediatisation on African epistemologies. Through local agency, communities actualise their aspirations for a domesticated modernity that is simultaneously fresh and familiar, and therefore less culturally alienating." (Abstract)
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"Medienkommunikation kennt keine Grenzen: Nachrichtensender wie CNN, Al-Jazeera oder Blogs informieren uns über politische Geschehnisse in allen Teilen der Welt. Ob Katastrophen, Olympiaden oder Kriege – wir sind eingebunden in globale Medienereignisse, an denen wir uns mit Twitter und Facebook s
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elbst beteiligen können. Auch die Geschichten, die wir aus Filmen und Youtube kennen, werden mittlerweile kulturübergreifend kommuniziert. In die Analyse dieser Phänomene führt dieses Lehrbuch ein. Thematisiert werden Konzepte der transkulturellen Medienforschung sowie Möglichkeiten und Grenzen von globaler Medienpolitik, Medienproduktion und Medienaneignung. Hierbei fokussiert der Autor medienübergreifend Fernsehen, Internet und Film." (Verlagsbeschreibung)
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"This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as ‘foreign’ elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical co
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nsiderations and empirical studies related to the role of Indian media. Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities. It brings to light the current definitions of ‘we’ and ‘they’, the ‘other’, and how the ‘other’ is sought to be perceived in contemporary India. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and the challenges facing the media." (Publisher description)
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"The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is
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that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local." (Publisher description)
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