"The overall objective of the research is to provide the Foreign & Commonwealth Office and its Libyan Government counterparts with an updated assessment of the Libyan media landscape that measures consumption habits, perceptions of trust towards certain outlets, and attitudes towards government invo
...
lvement in Libyan media, leading to recommendations for improving communication between the Libyan Government and the Libyan people. This report is a collection of the most informative results from this research, which was conducted across Libya’s 22 districts between February and April 2013. Overall, the project involved interviewing 3,196 randomly-selected Libyans with a 65-question questionnaire, together with 26 Paired Interviews and 40 Key Informant Interviews covering most of the influential television, radio and publications outlets." (Executive summary)
more
"Bamako adults are avid news users; 92.5% say they receive news from television, radio, the Internet or newspapers at least once a week; 78.4% report they receive news from these sources at least once a day. Mobile phone, radio, and television ownership is widespread in Bamako. Nine in 10 Bamako adu
...
lts say they have a mobile phone in their household, 86.6% report owning a radio, and 83.8% say they have a working television. Bamako adults are most interested in the topics of religion (93.1%), health and healthcare (89.8%), and education (89.0%). Bambara is the preferred radio broadcast language. It is also the most commonly understood language (99.3%), and the language the majority of those adults (99.4%) report they would understand in a newscast." (Page 1)
more
"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
...
s source; Google is a critical tool. How to reach Vietnamese Audiences: find ways to share content that is most important to residents; look to new media and focus on engagement and sharing; optimize placement on search results." (Closing thoughts, slide 48)
more
"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)
"Television is the most widely used media among this population: 9 out of 10 interviewed reported watching it at least once last month; satellite dishes are the dominant way of receiving television signal in rural areas (Cable more prevalent in urban areas). Chinese channels are largely reserved for
...
entertainment (Distrust the news on most Chinese television channels). Local dialect programming [is] important (Amke, Khamke, or Uke): No single dialect is dominant across all regions; Chinese and English broadcasting has limited audience." (Slide 30)
more
"Between June 30th and July 10th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults, representative of the adult population of the town of Zemio and its surroundings, over 1,000 km east of the capital Bangui in the prefecture of Haut Mbomou, near the bo
...
rder with the Democratic Republic of Congo (DRC). The rapid assessment was conducted to serve as a comparison case to the previously published assessment conducted in Obo, the capital of Haut Mbomou, in July 2012. The Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR) is under the threat of the Lord’s Resistance Army (LRA), a notoriously violent armed group from northern Uganda. These results suggest that information must first be local. Respondents in Zemio lacked a local source of news that would contribute to a better perceived access and quality of information. However, having a local quality information source may not necessarily have an impact on understanding and reported perception of humanitarian action." (Internews website)
more
"Between May 19th-27th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults representative of the adult population in Obo, the capital of Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR), and its surroundings [...] Radio is the
...
most important source of information, especially the local community radio, Radio Zereda. However, women tended to also rely on friends, family and local authorities as main sources of information. None of the respondents mentioned printed media, television or Internet as a main source of information. Mobile phones are relatively common, one-fifth of the respondents (21%) indicated owning one, but just 9% indicated using text messages and less than 1% accessed Internet with their phone." (Executive summary)
more
"El presente reporte nos entrega información sobre hábitos y prácticas de consumo en relación a medios masivos: televisión, radio, diarios y revistas. Los datos arrojan que la televisión tiene tal grado de penetración que estamos hablando prácticamente de un acceso cotidiano y universal (con
...
cifras superiores al 95%) sin distinguir edad, sexo, estrato socioeconómico, residencia en regiones, etc. Para los otros medios en tanto, el acceso es decreciente y diferenciado siendo signifi cativa, entre otras, la variable socioeconómica. Así en el caso de la lectura de diarios, donde se advierte una clara preponderancia de acceso entre los sectores más acomodados marcando brechas de cerca de 40 puntos porcentuales respecto a los sectores más bajos." (Presentación, página 3)
more
"State media will continue to play a critical role in Iran. The audience for external media platforms is large and will remain so absent any significant reforms in domestic media. Attitudes towards specific media outlets are rarely uni-dimensional, and few enjoy unqualified trust. Satellite TV remai
...
ns the medium of choice for reaching Iranians from outside of the country. The audience for digital platforms continues to grow, but future will partly depend effectiveness of the Iranian's 'walled garden' approach. There continues to be an important role for international broadcasters like VOA, Radio Farda, BBC, and others." (Conclusions, slide 30)
more
"The Nigerian media market is dominated by radio and television, though mobile and Internet technologies are increasing in importance. Almost 9 in 10 Nigerians (87.4%) say they listened to radio in the past week, and nearly three-quarters (72.5%) say they watched TV. Though incidence of radio use is
...
similar in urban and rural environments, Nigerians who live in cities are more likely than those in rural areas to have watched TV in the past week —89.9% vs. 67.8%, respectively. Internet use appears to have increased dramatically since the past survey, most likely driven by the sharp increase in access to the Web via mobile phones. The 2012 Gallup/BBG survey finds that one-fifth of the population has accessed the Internet in the past week (20.4%), compared with 6% in December 2010. Mobile phone ownership continues to grow; almost three-fourths of Nigerians (73.1%) now say they have their own mobile phone, compared with 62% in late 2010. Respondents were also asked more specifically about how often they use different forms of media to get news. Hausa-speaking Nigerians are significantly more likely than those who do not speak Hausa to say they listen to news on the radio every day or most days (68.7% vs. 53.3%, respectively). Though non-Hausa speakers make heavy use of radio and television, they are more likely than Hausa speakers to use Internet and mobile technologies, including SMS/text messaging and social networking websites for news. However, these discrepancies between Hausa and non-Hausa speakers are considerably less pronounced than was the case in earlier surveys, suggesting that the media access gap is narrowing." (Page 1)
more
"Conclusions: Television remains the most important medium by far, both in terms of overall reach and as a news source. Internet access - heavily driven by mobile take-up - has reached critical mass, especially among key demographics. This phenomenon is national in nature and not just confined to mo
...
re affluent urban areas. Given the heavy reliance on mobile for Internet access; Internet content needs to work well on mobile platforms. Any communications strategy for Indonesia has to take into account the large and growing role of social media, especially among the young." (Slide 40)
more
"We find that among both the general population and the technologically savvy youth, television – and especially the state-controlled broadcaster – was among the most often used news sources (with the Internet being the most important news outlet for the youth). This finding is surprising given
...
that – in general – in Middle Eastern societies “traditional state control of the information media has often meant that more reliance is placed on oral and unofficial means of communications, in the mosque, the coffeehouse, or the marketplace” (Fandy, 2000, page 378). This finding is especially surprising among our technologically savvy, educated and metropolitan youth the demographics of whom overlap with the profile of those who took to the streets in the post-election protests in Iran and who might be more likely to distrust the government and its sources. These results may indicate that perhaps this young population is not uniformly politicized, mistrustful of governmental sources, or primed for revolutionary action. Several of our other findings underlie this idea. Contradicting the claims that Twitter played a central role in the uprisings in Iran and despite the evidence that 90% of Twitter users in Iran live in Tehran, Twitter was the least prevalent new media platform used by both the general population and the youth samples." (Summary, page 38)
more
"Digital media should be a part of any communications strategy for Nigeria. Previously ¡§underserved¡¨ groups entering the digital mainstream fast. Internet outreach should be mobile-centric. Take advantage of penchant for information-sharing. But don't forget the continued primacy of broadcast
...
media!" (Conclusions, page 42)
more
"Freedom of expression in Kenya has witnessed several phases of development, ranging from the autocratic to a proactive new media regime. This transformation has been enabled by governance reforms, including repeals and amendment of laws, as well as the promulgation of a new Constitution in 2010. Wi
...
th respect to media, these reforms are reflected in the diversity of the Kenya media, which includes FM stations covering almost all the 42 ethnic dialects spoken in Kenya, mobile telephones, and the internet. These channels have expanded space for freedom of expression and engagement in public affairs, although many citizens still do not contribute to public issues and debates via these channels. New media, in particular the internet and interactive media, has been a focus of research and debate. However, the findings from this study reveal that the old media, in particular radio, remain the dominant channel for accessing news and expanding space for freedom of expression. This is largely due to the widespread availability and low cost of radio infrastructure compared to other communication channels. Newspapers, which also fall under old media, are minimally used, but are still more accessible than the internet Access to interactive media is now relatively widespread (56 per cent are regular listeners), but actual use and interaction via this channel still seems to be a preserve of a selected few, with only 3 per cent calling in or joining discussions. A unique unexplained aspect is the marginal differences across rural/urban, gender and age groups." (Conclusion)
more
"Burma s media environment is underdeveloped and firmly anchored in old media, but changes have started. Radio is the most used media for entertainment and news in Burma, and domestic outlets have expanded rapidly in recent years. Television s growth in urban areas has been striking in recent years.
...
A very limited number of private players have gained market access, tapping into a deep desire for entertainment, religion, and "news you can use." Burmese are cautious but appear to trust local media more than in the past. Web and mobile infrastructure lags with slow connections and low use. Mobile phone growth potential is high." (Conclusions, page 52)
more
"Despite the country’s long history of censorship, Burmese do not currently appear to be apathetic about news coverage. Almost half (47.5%) say they access some type of news – whether via radio, TV, Internet, newspapers, etc. – at least daily, and 78.5% do so at least once a week. Radio remain
...
s the primary medium to which Burmese turn for news. Currently, 62.8% of Burmese say they listened to a radio program in the past week. The results indicate past-week FM listenership continues to rise -- and suggest that AM listeners have migrated heavily toward new options on the FM spectrum. In 2012, just 18.3% of Burmese say they used a MW/AM band to listen to the radio in the past week. However, shortwave radio use remained steady in 2012, continuing to garner a strong weekly audience at 34% of all Burmese. Television is the secondary source, with almost half (44.7%) tuning in for news at least weekly. Overall, 56.8% of Burmese have a working television in their household, with TV ownership far more concentrated in urban areas (82.9%) than small towns and rural areas (45.7%). Just under half of Burmese overall (45.2%) say they watched television in the last seven days, again with a stark difference between those living in urban areas (68.9%) and those in small towns and rural areas (35.1%)." (Page 1)
more
"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)
"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
...
the extent of media coverage and audience reach/access to information and types of media in Timor-Leste, as well as the reach and impact of non-media information sources; 2) provide updated baseline information to UNMIT, Government of Timor-Leste and other partners to improve future communication efforts; and 3) to evaluate the effectiveness of media campaigns conducted by UNMIT and the Government of Timor-Leste in order to improve future design. The study consists of two parts: first, a nation-wide survey of 2,500 randomly selected respondents in all 13 districts throughout the country; and, second, a series of nine focus group discussions (FGD) in seven districts to explore the survey findings. The survey represents the opinion of Timorese adults of 15 years of age or older and yields a maximum margin of error of +1.95%. Interviews were conducted in May 2010." (Executive summary, page 1)
more
"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
...
ing SMS and mobile radio. Media access and use trends are broken down by region and we profile both national and regional media outlets." (Page 5)
more