"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
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edia Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources." (Publisher description)
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"This report presents a rapid media consumption assessment in Central Asia. It tells the reader what information - and disinformation - Central Asians consume, as well as the reasons why they consume it. How do recent international and regional geo-political events impact their media choices and wha
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t sources do they come from? From the ongoing Russia’s war of aggression against Ukraine to controversial domestic events in the region, including violent state response to protests and the unresolved border issues between Kyrgyzstan and Tajikistan, this report examines the critical role of information and disinformation in shaping public awareness and response to such processes." (Abstract)
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"The key findings suggest that Syrians continue to adopt social media and social messaging apps as the primary channels through which they access news. They appreciate the privacy of messaging apps for communication with friends and family, and check the credibility of news stories with friends, fam
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ily and other sources through these apps. In 2023, Syrians required news content about local issues, economic news and updates regarding basic services, all of which differed from the 2020 findings. Respondents also told us that they prioritise breaking news, and have minimal dependency on radio or print. They are adept at recognising partisan media and prefer news from familiar, credible media that are free from political bias. They have average levels of trust in most local, regional and international media, with very little differentiation between the most trusted and least trusted (only 10% difference). Residents of Ar-Raqqa have some of the lowest levels of trust across media providers. Syrians have medium/mixed levels of trust in a wide range of online and offline news and information sources, including independent media Over 74% of the survey respondents reported that they trust news that they receive on social media from friends and family." (Executive summary, page 1-2)
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"This report provides an assessment of the media landscape in Jordan from the perspective of its audiences. Based on audience research, it examines the key issues emerging around media usage, trust, content, and literacy. It is based on data that was collected throughout June and July 2023; the medi
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a landscape may have changed since the war in Gaza began." (Abstract)
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"Participants in the study take a snapshot of a variety of news channels and social media platforms to get their news, evaluating their truthfulness and attempting to “figure out the truth.” Across different focus groups, there is a shared lack of trust in news channels, and no media outlet is p
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articularly credited with credibility or objectivity. Even if the media is affiliated with their own religious community or political party, all participants confirm consuming media messages with great caution and limited belief. This mistrust is the result of the political and partisan ownership of news channels. Participants insist that every media outlet provides the news according to its particular interests and those of the politician who finances it. Participants are fully aware that mainstream media outlets are promoting the political agendas of their financiers and sponsors. Moreover, they are merely tools in the hands of their owners (religious factions, political parties, business persons…) who use them as part of their larger panoply to conduct their battles and achieve their political and economic aims." (Major findings, page 4-5)
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"The movement that mobilized to oppose Alyaksandr Lukashenka in August 2020 was notable for its ability to bridge divisions of social class, geography, age, and identity. Almost uniquely among post-Soviet revolutionary movements, the Belarusians who rose up were not divided from those who did not al
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ong clearly discernible sociodemographic, ethnic, linguistic, or regional lines. They were, however, separated by one very stark barrier: the one separating the country’s two distinct media systems, one controlled by the state, and one independent. Drawing on an original survey conducted in September 2020, just as the protest movement was reaching its peak, this article finds that respondents’ choice of news media was the strongest and most consistent predictor of their political opinions. Media, then, appear to have served not merely as aggregators of and conduits for social processes generated elsewhere, but as the producers of social and political force in their own right." (Abstract)
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"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en Guatemala; sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los
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medios [...] Los resultados presentados abajo se refieren a las respuestas obtenidas de las 752 personas que participaron en la encuesta. Las audiencias se informan de preferencia en periódicos digitales y televisión, seguido por redes sociales. Prensa Libre es más leído, seguido por elPeriódico. La información que más se consume es la nacional, internacional y política. Un 86 por ciento lee noticias mínimo una vez al día, 65 por ciento incluso varias veces. Generalmente bien temprano o en la noche y sin preferencia para algún día en particular. El 78 por ciento lee noticias en el celular. El medio de comunicación que las personas encuestadas consideran más confiable es elPeriódico, seguido por Prensa Libre, Plaza Pública, Soy502, Ojo con mi Pisto y Agencia Ocote. Los primeros canales de televisión se encuentran en el noveno y el décimo puesto. Se confía principalmente por la presentación de noticias objetivas e información verificada y veraz, la independencia del medio, el profesionalismo de sus periodistas y la investigación." (Resumen ejecutivo, página 4-6)
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"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en El Salvador, sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de lo
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s medios [...] Los resultados presentados abajo se refieren a las respuestas obtenidas de las 1074 personas que participaron en la encuesta. Los periódicos digitales y las redes sociales son los medios más preferidos para informarse, seguidos por la televisión. Las notas nacionales, internacionales y de política son la información más consumida. Un 68.5 por ciento manifiesta leer noticias varias veces al día; ocho de cada diez no tienen preferencia en cuanto al día. El celular es el dispositivo preferido para leer noticas con el 73 por ciento de respuestas. Los medios más consumidos son El Faro, La Prensa Gráfica y El Diario de Hoy. La televisora mejor posicionada en el ranking es TCS. El periódico más confiado es El Faro. Las principales razones para confiar en un medio son la imparcialidad, objetividad y su capacidad de investigar y transmitir noticias reales. El Faro, Gato Encerrado y Revista Factum son considerados los más independientes de grupos de poder político o económico, aunque 16.4 por ciento opina que ningún medio es independiente." (Resumen ejecutivo, página 4-6)
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"Radio remains overwhelmingly the most common source for news in Africa. On average across 34 surveyed countries, two-thirds (68%) of respondents tune in at least a few times a week. Digital media use for news is growing quickly. Between 2014/2015 and 2019/2021, the share of Africans who get news fr
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om social media or the Internet at least a few times a week almost doubled, from 24% to 43% across 31 countries included in both survey rounds. Urban residents, better-educated citizens, men, and youth are most likely to use digital media in Africa. While use has increased among other groups as well, demographic gaps in digital media use have remained roughly the same since 2014/2015, and even increased with regard to urban/rural residence and education. Africans express broad support for the media's ro in fostering government accountability, and majorities support media freedoms in every country except Mozambique, Tunisia, Cameroon, Morocco, and Tanzania. But most Africans support their government's right to place limits on the dissemination of hate speech, false information, and messages that are insulting to their president. A majority (57%) of Africans see social media as having mostly positive effects on society, while just one-fourth (24%) see its impact as mostly negative. However, while Africans value social media's ability to inform and empower citizens, they also see distinct threats in its ability to spread false information and hate speech." (Key findings)
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"Existing research on factors informing public perceptions of expert trustworthiness was largely conducted during stable periods and in longestablished Western liberal democracies. This article asks whether the same factors apply during a major health crisis and in relatively new democracies. Drawin
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g on 120 interviews and diaries conducted during the first wave of the COVID-19 pandemic in the Czech Republic, Hungary, Poland, and Serbia, we identify two additional factors not acknowledged in existing research, namely personal contact with experts and experts’ independence from political elites. We also examine how different factors interact and show how distrust of experts can lead to exposure to online misinformation." (Abstract)
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"The aim of this research was to study media consumption habits among different age groups and geographical areas, as well as the public's vulnerability to various disinformation and manipulative narratives disseminated in Georgia. The first part of the research concerns media literacy competencies,
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namely media consumption habits, the ability to identify and verify false information, while the second part deals with perceptions of disinformation in relation to 3 thematic areas (Russian intervention in Ukraine, current events/ identity-related issues in Georgia and health). The research was conducted in 7 Georgian cities throughout the month of September, namely Akhalkalaki, Batumi, Gardabani, Zugdidi, Tbilisi, Telavi, and Kutaisi, conducting face-to-face interviews with 140 respondents." (Introduction, page 3)
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"Los medios investigados en este estudio llegan más que todo a una población de mayor poder adquisitivo y niveles académicos que buscan un periodismo serio, investigativo, de calidad. Es una audiencia bastante involucrada con el medio. Le gusta a esa audiencia sentirse parte del medio de comunica
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ción, colaborarle y tener contacto directo con sus periodistas. En específico, les gusta participar en diálogos y debates mediante eventos presenciales y webinars, sugerir temas de investigación, recibir información mediante boletínes informativos personalizados, y tener acceso a podcasts, videos, EBooks. El acceso a este tipo de servicios y productos puede ser incluso una razón de que se empiece a apoyar económicamente a un medio. El reto está en llegar a más y nuevas audiencias, más diversas, de segmentos distintos a las que actualmente no apelan por sus investigaciones con textos eruditos largos, porque más bien buscan noticias más populares o formatos más entretenidos (como los videos que son preferidos por la población joven)." (Relación con las audiencias, página 37)
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"This publication presents the findings from an audience study carried out by International Media Support (IMS) and Nyan Corridor in June-August 2022. The report provides insights into the media habits of the population of Myanmar following the 2021-military coup as well as people’s news concepts,
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trust levels and media literacy levels. Due to difficulties with data collection in the current situation, the conclusions of the study apply mainly to the subset of the population that can be said to be in opposition of the military coup. The study found that the 2021 military coup has significantly altered the media environment of the country, causing audiences to change their habits and understandings of both media and news. The military’s crackdown on independent media has made it far more difficult for people to access independent news and information and many struggle to navigate in the polarised society that is also reflected in the media landscape. The conflict is on everyone’s mind and people actively seek out information to stay updated and make informed decisions for themselves and their families. Mainstream media outlets such as Mizzima and DVB are seen as trusted sources of information where content is produced based on ethical principles, but they are unfortunately not always able of providing needed information from a hyperlocal level. In these cases, audiences rely on local media or online community media (eg. Facebook groups for specific local areas) for information. There is no doubt that social media plays a vital role in Myanmar. Compared to the findings from an audience research study, IMS conducted in 2018, where television was the preferred medium for news and information, most Burmese today rely on social media. Facebook is by far the most used platform, but people are beginning to be more vary as to how they use Facebook and leave traces of their whereabouts and political opinions." (Executive summary, page 4)
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