"En février et en mars 2015 Media in Transition and Cooperation (MiCT) et la Fondation Friedrich Ebert à Bamako (FES) en coopération avec l’Institut d’Economie rurale malien ont procédé à une analyse de l’usage des médias à Bamako et dans sept chefs-lieux régionaux ainsi que dans troi
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s agglomérations rurales au Mali. 1.800 personnes ont eu l’occassion de s’exprimer sur leur propre écoute des médias et de donner leur opinion. Les résultats présentés dans ce rapport démontrent que la radio demeure le média le plus populaire et que presque tout le monde y a accès mais que la télévision progresse et qu’en particulier dans les zones urbaines de plus en plus de gens ont accès à un téléviseur. La distribution de la presse et l’extension du réseau Internet restent limités mais l’usage d’Internet et des réseaux sociaux se développe en particulier dans les classes de la population plus jeune et jouissant d’un niveau d’éducation plus élevé. La téléphonie mobile gagne en ampleur mais la plupart des personnes interrogées utilisent des modèles de téléphones portables simples parce que l’usage de Smartphones et de Tablets présuppose la capacité de lire et d’écrire. L’éducation reste la clé qui amène à l’usage des nouveaux médias : l’étude démontre de prime abord que ce sont les personnes ayant achevé leur cycle scolaire qui se servent de toute la panoplie des médias, de la radio à la téléphonie portable et que ce sont eux aussi qui se montrent les plus critiques par rapport à l’offre médiatique (y compris des programmes francophones tels que TV5 Monde, RFI ou France 24). L’émetteur public ORTM domine le marché grâce à l’extension de son réseau et de sa position de monopole en tant que télévision." (Résumé)
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"TV remains the main news source for the majority of population – 85% of respondents say they have watched TV news during last 30 days. For the last year TV audience has slightly decreased (-8%), and, though in general other sources of information are much less popular, for people under age of 35
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webresources (especially social nets) are already comparable with TV by the share of users. Share of press readers (31%) is practically immutable (-2%), however the perspective of this media is rather negative: the younger the audience is, the less relevant this source is. A tendency of shrinkage of the printed media audience is observed in many regions. There is relatively more current press readers in Dnepropetrovsk and L’vov regions, but least of them – in Lugansk, Poltava, Sumy, Nikolayev regions. Growth of internet penetration slightly slows down (actual share of users – 71%, +3% since last year), apparently because more than 90% of the most active part of population, up to 35 y.o., already use it." (Key results, 1)
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"Television remains the most popular medium in all provinces surveyed and among the different groups of respondents. It is also the most preferred source of information, followed by Radio. A great majority of the population watches TV on a daily basis. More than half of the population spends between
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1-2 hours a day in front of a television. Women are more likely to watch television on a daily basis, while men are more likely to spend more time in front of a television at one time. The use of internet is increasingly becoming popular in Afghanistan. It is a close second to television, but internet users are spending fewer hours a day online. Women politicians are found to be the most frequent users of internet. With television and internet dominating media use habits, radio is found to be falling in popularity among the population [...] When respondents were asked to rank the most important issue that women face in Afghanistan, discrimination (70%), male dominance (70%) and gender abuse (65%) were among the top five. While there was no differences among respondents on the importance of security; access to education (80%) and lack of family support (64%) ranked among the top five most important issues for women." (Executive summary)
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"In 2014, competition in the Afghan media sector has increased in order to attract diminishing advertising revenue. This has led to increased professionalization and a certain degree of segmentation with the introduction of specialist, niche channels. The pace of development of new outlets has slowe
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d, reflecting the challenging environment, and increasing competition: There is now an average of three TV channels created each year as opposed to the average of nine in 2010. The programming scene looks much like that of 2010, filled with news programming, drama series, entertainment programs and political debate, with the exception of the introduction of a significant level of sports programming. Production remains split between national production of a number of key genres, with a high level of internationally procured series, and movies, done so by a variety of means, largely illegal. Whilst there is an increasing desire for internal production, financial, social and political constraints continue to make this difficult. Among media users in the sample, 62% turn their TV on, and 32% turn their radio on at some point during the day, compared to 63% and 39% respectively last year." (Executive summary)
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"Vietnam's government-run VTV television network continues to dominate the country's media landscape. However, the current survey also points to a powerful generational shift in media use toward online news sources and less dependence on state TV. This trend is perhaps more clearly reflected in the
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results when Vietnamese adults are asked to name the three media outlets that are their most important sources of information. While almost three-fourths of those age 35 and older (74.1%) include VTV among their responses, less than half of those age 15-34 (48.6%) do so. Young people, in turn, are more likely to name online sources - most commonly the popular Vietnamese news and information portals 24 Gio and Dantri.com, and the global social media giant Facebook." (Page 1)
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"This report surveys the changing patterns of media consumption in 65 countries across the world, and forecasts how the amount of time people allocate to different media will change between 2014 and 2017. It measures the amount of time spent reading newspapers and magazines, watching television, lis
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tening to the radio, visiting the cinema, using the internet, and viewing outdoor advertising while out of the home. Note that the extent of information available varies considerably from market to market. For some countries we have a full breakdown of consumption figures across all media, with separate figures for desktop and mobile internet, with historical figures back to 2010 and forecasts to 2014, plus monthly breakdowns for consumption across the year, and hourly breakdowns for consumption across the day. For a few countries there is very little research on media consumption trends, so we are able to present only a limited set of figures. We expect the scope of the report to expand in future editions, both by adding new countries and by providing more details for countries where information is currently sparse." (Introduction)
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"Six in 10 respondents (62%) access news media daily. Radio remains the leading source of news but is declining in importance as television and the Internet build their audiences. A solid majority (57%) of Africans demand press freedom, endorsing the media’s right to publish what it wants without
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government interference. Africans also support an active “watchdog” role for the press: On average, 69% believe that the media should exercise this role. Similarly, a majority (64%) believe the media is effective in exposing government mistakes and corruption. More than one-third (36%) of respondents say the media “often” or “always” publishes things it knows are not true. In some countries, this perception is shared by large majorities of citizens." (Key findings, page 2)
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"Afghanistan had the highest rate of suffering in the world for 2013 and 2014. Those with a post-secondary education are the most avid media users for news overall. Highly educated Afghans were more likely to use TV, radio, Internet, SMS, and social media on a daily basis for news than other segment
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s of the population. Radio remains important but TV is the most popular platform and new media is still nascent. TV is dominant in the North due to availability of electricity." (Key takeaways, page 40)
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"Radio und Fernsehen sind unverändert die Leitmedien in allen Lebenswelten. Sie bleiben die meistgenutzten Medien in allen Milieus. Das Internet hat in den avantgardistischen Milieus der Performer und des expeditiven Milieus die höchste Reichweite. Tageszeitungen erreichen diese Milieus nur noch i
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n geringem Maße und werden vor allem von den konservativen und traditionellen Milieus gelesen. Die Gesamtnutzungsdauer der Medien unterscheidet sich zwischen den Milieus nur wenig und liegt netto bei ca. 8,5 Stunden täglich. Fernsehen und Radio haben wie in der Reichweite die größten Anteile an der Nutzungsdauer. Das Internet kann im expeditiven Milieu die Werte von Fernsehen und Radio übertreffen, bleibt aber vor allem in den traditionellen Milieus deutlich dahinter. Die Tageszeitung spielt mit einer täglichen Nutzungsdauer von 23 Minuten hier nur eine geringe Rolle. Die Nutzungsmotive für die einzelnen Medien sind in allen Milieus ähnlich. Information ist für alle tagesaktuellen Medien außer Radio das am häufigsten genannte Nutzungsmotiv, bei Radio steht der Spaß noch vor dem Informationsbedürfnis. Spaß steht für das Internet und das Fernsehen an zweiter, für die Tageszeitung erst an vierter Stelle. Beim Direktvergleich der Medien belegt Fernsehen in der Gesamtbevölkerung für alle Motive die erste Stelle („trifft am meisten/an zweiter Stelle zu auf...“). Die modernen Milieus erfüllen ihre Informationsbedürfnisse (Denkanstöße, Information und nützliche Alltagsdinge) aber immer mehr im Internet. Radio kann sich in fast allen Milieus bei Entspannung und Spaß an die zweite Stelle setzen." (Fazit, Seite 440-441)
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"Das Fernsehen ist nach wie vor das reichweitenstärkste Medium zur Information und Meinungsbildung. Mit einer „informierenden“ Tagesreichweite von knapp 60% liegt es deutlich vor dem Radio (51%) und der Tageszeitung mit 35% [...] Bei der informierenden Nutzung gestern zeigen sich deutliche Zusa
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mmenhänge mit dem Alter und Geschlecht sowie der formaler Bildung: Unter 30-Jährige informieren sich eher über das Internet als via Tageszeitung. In dieser Altersgruppe liegt das Internet sogar bereits um 10 Prozentpunkte vor dem Fernsehen klar auf Rangplatz 1. Frauen informieren sich insgesamt und insbesondere im Internet deutlich weniger (23 zu 35%). Allerdings ist die Tagesreichweite des Internets (allgemeine Nutzung) bei Frauen auch deutlich geringer als bei Männern (54 zu 65%). Ähnlich wie bei Männern verhält es sich bei formal höher Gebildeten: Insgesamt informiert sich diese Gruppe überproportional oft. Das Internet – und auch Zeitschriften, wenn auch auf niedrigerem Niveau – sind überdurchschnittlich relevant." (Seite 51-52)
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"Russians are keen news consumers. Most (79.0%) access some type of news at least daily, and nearly all (95.4%) do this at least weekly. Nearly all Russians (95.5%) are turning to television – which continues to dominate the media market in 2013 – for their news each week. However, as more Russi
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ans get Internet access – seven in 10 have access at home in 2013 – more of them are getting their news online. A majority of Russians (56.4%) now say they get their news from the Internet at least once a week, up slightly from 50.4% in 2012. The Internet outdistances traditional media such as newspapers and magazines (49.8%) and radio (43.8%) as sources for weekly news. Still, more Russians are getting their weekly news fix from a less technological source – word of mouth. More than seven in 10 say they get their news each week from family members and friends. Young Russians between the ages of 15 and 24 rely on new media for their news more than any other age group. Nine in 10 Russians aged 15 to 24 (90.0%) say they go online for news at least once a week, versus about three in four of those aged 25 to 44 (75.6%) and 30.4% of those aged 45 and older. Young Russians are also far more likely than their older counterparts to say they get news from social networking services (62.3%), SMS/text messages (52.0%), and from mobile apps (34.4%) that frequently." (Page 1)
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"While radio is still in the lead for news consumption in Nigeria, the use of digital media and mobile continues to grow rapidly. The new research also reveals that Nigerian personal mobile phone ownership has increased significantly in 2014 to 83.0%, up from 73.1% in 2012. Mobile web is the leading
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means of accessing the Internet with 95.7% of those who accessed the Internet in the past week saying they did so using a mobile phone." (BBG website)
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"Television viewing is ubiquitous in Egypt and by far the most common source of information for its residents. Nearly all (98.8%) Egyptians have a working television in their home, while just 37.9% of Egyptians have a radio. The percentage of Egyptians with a radio in their household is down signifi
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cantly from 2012, when nearly half of the population (49.7%) reported having one. Internet access at home is up slightly from 22.3%, but remains fairly limited, with one in four Egyptians (25.5%) having Internet access in their household." (Page 1)
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"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern
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et. Nada menos que 97% dos entrevistados afirmaram ver TV, um hábito que une praticamente todos os brasileiros, com independência de gênero, idade, renda, nível educacional ou localização geográfica. A internet e o rádio são meios de comunicação também muito presentes na vida das pessoas, ainda que em menor grau: 61% têm o costume de ouvir rádio e 47% têm o hábito de acessar a internet. Já a leitura de jornais e revistas impressos é menos frequente e alcança, respectivamente, 25% e 15% dos entrevistados." (Pág. 7)
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"Nationally, Turkish media consumers fall into three basic groups: About half (48.0%) tend to only watch TV news; about one-third (32.0%) mostly watch TV and use the Internet to get news, and two in 10 (20.0%) are “super users” who get news from a variety of media platforms. Super-users are more
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likely to be male, young, highly educated, and to live in urban areas." (Page 1)
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"Turkish media market is highly sophisticated but media outlets are subject to severe political pressure. Young Turks are turning increasingly to the Internet and social media to compensate. Internet already rivals TV as key information source. Kurdish speakers use the same outlets as other Turks, b
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ut with addition of Kurdish language media. A communications strategy for Turkey's Kurds will depend on the goal, as knowledge of Turkish is virtually universal." (Page 42)
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"Mobile ownership in all of the four surveys [in Ghana, Nothern Nigeria, Senegal and Tanzania] was around 90%, making the mobile phone the most widely owned device media device, both used as a media carrier (radio) and a media in its own right (Internet, SMS) [...] Radio remains the dominant medium
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for obtaining news and information and only in Ghana (where electricity access is wider) does TV come close to the percentage of those listening to radio. In each of the countries examined, the media has been liberalized and the radio and TV audiences are fragmented so that only a relatively small number of players reach over 25% of the audience [...] As the continent’s most owned device, the mobile phone is used most regularly for: voice calls; radio; SMS; Internet and Social Media. Between a fifth and a third of all those surveyed used the Internet on a daily basis [...] Between 14-27% of all those surveyed used social media and the dominant platform is Facebook [...] Radio and TV channels scored most highly in terms of those surveyed trusting the health information they heard on saw on them. The level of trust in these channels in Senegal was significantly lower than in the other countries." (Summary, page 5-9)
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