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Media Use, Media Consumption
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A survey of media consumption in Afghanistan
London: BBC Media Action (2023), 34 pp.
"This report summarizes research that aimed to better understand Afghans' access to and preference for different media content and platforms, their trust in media, how people use and share mis- and disinformation and ways to counter these." (Publisher description)
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
New York; London: Routledge (2023), xxi, 416 pp.
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
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State of the Media Survey Report 2023
Nairobi: Media Council of Kenya (2023), xii, 54 pp.
"The Media survey indicates that Television remains the primary source of news, with 47% of respondents indicating it as their go-to platform for staying informed. Following closely is Radio, with 31% of respondents relying on it for news updates. The survey also revealed that Citizen Tv emerged as
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Syria Audience Research Study
Free Press Unlimited (2023), iv, 70 pp.
"The key findings suggest that Syrians continue to adopt social media and social messaging apps as the primary channels through which they access news. They appreciate the privacy of messaging apps for communication with friends and family, and check the credibility of news stories with friends, fam
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Kenya Media Landscape Report
Communications Authority of Kenya (2023), 18 pp.
El Chile que viene: Medios y redes sociales
Santiago de Chile: cadem (2022), 38 slides
You Are What You Read: Media, Identity, and Community in the 2020 Belarusian Uprising
Post-Soviet Affairs, volume 38, issue 1-2 (2022), pp. 88-106
"The movement that mobilized to oppose Alyaksandr Lukashenka in August 2020 was notable for its ability to bridge divisions of social class, geography, age, and identity. Almost uniquely among post-Soviet revolutionary movements, the Belarusians who rose up were not divided from those who did not al
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Establishing Trust in Experts During a Crisis: Expert Trustworthiness and Media Use During the COVID-19 Pandemic
Science Communication, volume 44, issue 3 (2022), pp. 292-319
"Existing research on factors informing public perceptions of expert trustworthiness was largely conducted during stable periods and in longestablished Western liberal democracies. This article asks whether the same factors apply during a major health crisis and in relatively new democracies. Drawin
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"News is Life and Death to Us": Understanding Media Audiences in Post-Coup Myanmar
International Media Support (IMS) (2022), 23 pp.
"This publication presents the findings from an audience study carried out by International Media Support (IMS) and Nyan Corridor in June-August 2022. The report provides insights into the media habits of the population of Myanmar following the 2021-military coup as well as people’s news concepts,
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"Los medios investigados en este estudio llegan más que todo a una población de mayor poder adquisitivo y niveles académicos que buscan un periodismo serio, investigativo, de calidad. Es una audiencia bastante involucrada con el medio. Le gusta a esa audiencia sentirse parte del medio de comunica
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"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en El Salvador, sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de lo
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Media Literacy and Disinformation Perception Survey
Tbilisi: Media Development Foundation (MDF) (2022), 37 pp.
"The aim of this research was to study media consumption habits among different age groups and geographical areas, as well as the public's vulnerability to various disinformation and manipulative narratives disseminated in Georgia. The first part of the research concerns media literacy competencies,
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Promise and peril: In changing media landscape, Africans are concerned about social media but opposed to restricting access
Afrobarometer (2022), 22 pp.
"Radio remains overwhelmingly the most common source for news in Africa. On average across 34 surveyed countries, two-thirds (68%) of respondents tune in at least a few times a week. Digital media use for news is growing quickly. Between 2014/2015 and 2019/2021, the share of Africans who get news fr
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"The reach of the media outlets researched in this study extends above all to a population with greater purchasing power and educational attainment, who are looking for serious, investigative, quality journalism. This audience likes to feel part of the media outlet, collaborate with it, and have dir
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"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en Guatemala; sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los
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"Esta publicación presenta información sobre el mercado de los medios de comunicación en Nicaragua, sobre cómo la población los percibe y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los medios [...] Los
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Georgia: An Information Ecosystem Assessment
Internews (2021), 3 parts
"Internews’ Global Tech and Europe & Eurasia teams conducted an extensive information ecosystem assessment (IEA) study in Georgia with a team of local researchers and experts. This IEA examines every region in Georgia, including minority language communities, and adopts a specific focus on social
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State of the Media Survey Report 2021
Nairobi: Media Council of Kenya (2021), xii, 46 pp.
"The survey found that 58% of Kenyans interviewed consume TV content on a typical day. This translates to approximately 16,740,493 Kenyans aged above 15 years who consume TV content. This is a drop from 74% of the respondents recorded in the 2020 survey. Across the regions, 60% of persons in North E
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The Kenya Media Assessment 2021
Internews (2021), 47 pp.
"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp
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